What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
653 Ratings
78 Ratings

Hootsuite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
653 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100
78 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Hootsuite

Hootsuite is well suited for those managing a single social media account or dozens. It can be used by small businesses all the way up to large scale marketing agencies. The ability to post to multiple channels at once is so incredibly helpful and a huge time saver. Give it a try, you will be glad you did.
Anonymous | TrustRadius Reviewer

Uberflip

Uberflip solves for some of the biggest, most common B2B marketing challenges all in one place. We're able to take buyers along a content journey and serve up the content that resonates most with them. And on the back end, all of the features give us the power to optimize SEO, get content-specific engagement insights and the flexibility to serve up content onbrand and where we want it.Uberflip is only as good as the effort you invest in it. If you don't have enough content, this isn't going to deliver much value. If you don't have content folks (or supporting marketing members) that understand the ins and outs of digital marketing, a lot of Uberflip's power is going to go to waste. It's a tool that is fairly easy to use, but I would say that it really shines when you have the talent internally to power it.
Hailey McDonald | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.5
Uberflip
Boolean keyword searches
Hootsuite
7.5
Uberflip
Filtering out noise/spam
Hootsuite
7.0
Uberflip
Sentiment analysis
Hootsuite
6.9
Uberflip
Broad channel coverage
Hootsuite
8.5
Uberflip

Publishing

Hootsuite
8.3
Uberflip
Content planning and scheduling
Hootsuite
9.2
Uberflip
Audience targeting
Hootsuite
7.8
Uberflip
Content optimization
Hootsuite
7.9
Uberflip
Workflow management
Hootsuite
8.5
Uberflip

Engagement

Hootsuite
8.2
Uberflip
Automated routing and prioritization
Hootsuite
7.9
Uberflip
Customer interaction histories
Hootsuite
8.1
Uberflip
Bulk actions
Hootsuite
8.5
Uberflip

Marketing

Hootsuite
7.0
Uberflip
Lead generation
Hootsuite
7.2
Uberflip
Content marketing
Hootsuite
7.4
Uberflip
Paid media management
Hootsuite
6.6
Uberflip
Campaigns and promotions
Hootsuite
6.9
Uberflip

Channel coverage/integration

Hootsuite
8.6
Uberflip
Twitter
Hootsuite
9.4
Uberflip
Facebook
Hootsuite
9.2
Uberflip
LinkedIn
Hootsuite
8.9
Uberflip
Google+
Hootsuite
8.8
Uberflip
Instagram
Hootsuite
7.9
Uberflip
Pinterest
Hootsuite
8.2
Uberflip
YouTube
Hootsuite
7.6
Uberflip

Reporting/analytics

Hootsuite
7.4
Uberflip
Campaign success analytics
Hootsuite
7.5
Uberflip
Real-time tracking
Hootsuite
7.5
Uberflip
Competitor analysis
Hootsuite
7.3
Uberflip

Account management

Hootsuite
8.3
Uberflip
Role-based user permissions & privileges
Hootsuite
8.6
Uberflip
Mobile access
Hootsuite
8.0
Uberflip

Pros

Hootsuite

  • The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
  • I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
  • This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
  • This superb tool helps us in keeping the whole social media at a single location.
Jennifer Osborne | TrustRadius Reviewer

Uberflip

  • Uberflip allows for customization of how your content is set-up and presented to site visitors.
  • Uberflip allows us to serve relevant content on pages related to the subject the client is exploring as well as the AI serving up content before a client leaves a page.
  • We can gate our content and then let our other martech stack products get involved in continual messaging related to what the lead showed interest in.
Shane Adair | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Uberflip

  • We use HubSpot as our marketing automation platform and the integration with Uberflip is still fairly immature. Form conversions use cryptic naming which requires some translation to understand conversions. There's also no summary or Uberflip activity or easy way to embed streams in marketing emails (unlike the plug-in for Sales).
  • The product has a limited number of 3rd party integrations so if you use a product that is not pre-integrated, there is some custom work that needs to be done to get it working.
  • Their CTA (conversion forms) are pretty basic and don't provide much control over appearance, placement and there are limits to what you can do with hidden fields if you want to pass back additional data.
Eric Dickmann | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 74 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Uberflip

Uberflip 8.4
Based on 10 answers
Uberfllip always seems to be trying to improve features, integrations, look and feel and they are seriously committed to taking feature requests and acting upon them incredibly fast. For example, I had an issue with the ebook thumbnails when I initially launched, which required resizing and fixing each of them manually versus the Hub pulling a good image automatically. They saw what I was trying to do and the problem with it, and corrected the image problem in less than two weeks. They realized people were uploading documents of all sorts of sizes and we have some unique sizing for our eBooks from square to post card to landscape. In addition to innovation, the Hub has now become and integral part of our website, and we'd be hard pressed to create something as good looking and functional and easy to use as Uberflip
Audrey Dalton | TrustRadius Reviewer

Usability

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Uberflip

Uberflip 9.1
Based on 7 answers
For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
Shane Adair | TrustRadius Reviewer

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Uberflip

Uberflip 9.1
Based on 4 answers
After using Uberflip for more than a year, we have yet to experience any down time.
Karen Foreman-Brown | TrustRadius Reviewer

Performance

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Uberflip

Uberflip 7.3
Based on 2 answers
No answer on this topic is available.

Support Rating

Hootsuite

Hootsuite 7.8
Based on 63 answers
Their customer support has been very helpful during the few times I have contacted them. They seem to be knowledgeable and friendly. As users, you can reach them via email, live chat, tickets, and tweeter. They have a help center within the app that provides users with step-by-step guides and a resource library.
Mahmoud Farag | TrustRadius Reviewer

Uberflip

Uberflip 6.8
Based on 13 answers
The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
Stephanie Casstevens | TrustRadius Reviewer

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Uberflip

No score
No answers yet
No answers on this topic

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Uberflip

Uberflip 10.0
Based on 1 answer
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Stephanie Casstevens | TrustRadius Reviewer

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Uberflip

Uberflip 10.0
Based on 2 answers
Set up folder settings the way you want before cloning folders! Saves so much time!
Stephanie Casstevens | TrustRadius Reviewer

Alternatives Considered

Hootsuite

Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the stronger analytics reporting that it provided. Being in a data-driven business, this was particularly important to us to be able to provide performance metrics to leadership. Both tools are fairly similar, so it really is a toss-up in terms of which you should choose.
Anonymous | TrustRadius Reviewer

Uberflip

While WordPress and Drupal have much the same functionality as Uberflip, I like Uberflip more because it provides an easier way to organize and stream content for specific audiences. Plus, it provides the ability to incorporate things like whitepapers, videos, etc. directly into the content stream rather than having to write a blog post and embed the content there.
Jade Hill | TrustRadius Reviewer

Scalability

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Uberflip

No answers on this topic

Return on Investment

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Uberflip

  • Saved time can be spent on other projects. I estimate our fastest team members save about 45 minutes per asset they create and for those that are less tech savvy Uberflip saves them 2+ hours per asset.
  • Marketers feel more independent and have a deeper sense of control of their world. They no longer have to wait for a 5 pm deploy and we can make edits, corrections and updates immediately.
  • Now our dev team has dozens of hours per week that they can focus on back end fixes, site speed, user experience, etc. The dev team isn't slowed down by spelling errors that should have been caught before a deploy.
Logan Mallory | TrustRadius Reviewer

Screenshots

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Uberflip

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Uberflip Editions & Modules

Edition
UberflipContact Us1
  1. Contact Us
Additional Pricing Details
For more information, please contact us at https://www.uberflip.com/contact/

Rating Summary

Likelihood to Recommend

Hootsuite
8.5
Uberflip
8.5

Likelihood to Renew

Hootsuite
8.4
Uberflip
8.4

Usability

Hootsuite
9.1
Uberflip
9.1

Reliability and Availability

Hootsuite
10.0
Uberflip
9.1

Performance

Hootsuite
10.0
Uberflip
7.3

Support Rating

Hootsuite
7.8
Uberflip
6.8

In-Person Training

Hootsuite
6.0
Uberflip

Online Training

Hootsuite
10.0
Uberflip
10.0

Implementation Rating

Hootsuite
10.0
Uberflip
10.0

Add comparison