Khoros Care vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Care
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Khoros Care enables brands to serve their customers on their preferred digital channels, reducing costs and increasing customer satisfaction and revenue. It Offers: Web chat & messaging gives customers convenient, efficient channels to engage brands, while giving brands a single consolidated platform to manage customer engagements at scale. Supporting the widest range of digital messaging channels, including; web chat, in-app, email, Facebook, Twitter, Instagram,…N/A
Sprout Social
Score 8.2 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
Khoros CareSprout Social
Editions & Modules
No answers on this topic
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
Khoros CareSprout Social
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPricing is variable based on the needs of the customer.
More Pricing Information
Community Pulse
Khoros CareSprout Social
Considered Both Products
Khoros Care
Chose Khoros Care
I've used several other platforms, such as Percolate, Social Studio, Sprout Social, and Spredfast [Khoros]. Khoros is the strongest platform when it comes to social response and tagging (for analytics purposes). However, the in-platform analytics could use some work - you can't …
Chose Khoros Care
Zendesk was too big and complex, way more functionalities than we needed and that made the onboarding process dificult.
Chose Khoros Care
Khoros is more than just a platform for social publishing. No other competitor provides the in-depth moderation and social listening services that they do. If you're looking for a one-stop-shop of a platform for all things social, this is the tool to be using. Others are better …
Chose Khoros Care
Like I said before, the inbox view with all accounts is the primary reason we selected and continue to work with Khoros. They actually have a worse api than competitors so the reporting function is definitely not one of the reasons we stay. Inbox care only. Nothing more nothing …
Chose Khoros Care
Khoros does the best job at the social response. Brandwatch does not compare in that category. Sprout also does a great job but does not offer the ability to close communications at scale and in turn cannot scale with us. Thought it may do a better job at reporting.
Chose Khoros Care
All of these tools claim to handle Social Care, and some may do an okay job at it. However, Khoros Care was developed with the agent experience and customer experience in mind, and with scalability in mind. It's very clear that one tool is superior above all, and that others …
Chose Khoros Care
Khoros provides a full stack of digital solutions for the business. Khoros has moved away from just social engagement and now provides a full written channel solution.
Chose Khoros Care
Against the competition we evaluated, Khoros [Care (Formerly Spedfast + Lithium)] rates above all in user experience, ease of use, and feature capabilities.
Chose Khoros Care
Hootsuite, Sprout social were two tools we had used previously - they were certainly manageable for smaller-scale social media support, however, were largely no-frills and did not offer the level of depth in integrations and analytics that Khoros did. Workflow was also not up …
Chose Khoros Care
When evaluating other social media platforms, we found that Khoros had the most functionality for all the things we wanted to achieve: monitoring, publishing, reporting.

Khoros was in the middle price range and, in our evaluation, provided the best range of features.
Sprout Social
Chose Sprout Social
Our organization previously used Spredfast (now Khoros), which was useful but limited in functionality. A few years ago we transitioned to Sprout Social, which at the time appeared to be a more dynamic product and an overall better fit for our organization. I can't speak to the …
Top Pros
Top Cons
Features
Khoros CareSprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Care
-
Ratings
Sprout Social
7.6
53 Ratings
1% below category average
Boolean keyword searches00 Ratings7.039 Ratings
Filtering out noise/spam00 Ratings7.243 Ratings
Sentiment analysis00 Ratings7.424 Ratings
Broad channel coverage00 Ratings8.634 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Care
-
Ratings
Sprout Social
4.9
57 Ratings
48% below category average
Content planning and scheduling00 Ratings7.257 Ratings
Audience targeting00 Ratings2.948 Ratings
Content optimization00 Ratings3.449 Ratings
Workflow management00 Ratings6.152 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Care
-
Ratings
Sprout Social
6.1
55 Ratings
29% below category average
Automated routing and prioritization00 Ratings2.625 Ratings
Customer interaction histories00 Ratings8.051 Ratings
Bulk actions00 Ratings7.646 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Care
-
Ratings
Sprout Social
4.6
39 Ratings
52% below category average
Lead generation00 Ratings2.331 Ratings
Content marketing00 Ratings2.835 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Care
-
Ratings
Sprout Social
7.5
59 Ratings
13% below category average
Twitter00 Ratings7.757 Ratings
Facebook00 Ratings6.359 Ratings
LinkedIn00 Ratings8.452 Ratings
Google+00 Ratings7.721 Ratings
Instagram00 Ratings7.549 Ratings
Pinterest00 Ratings7.214 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Care
-
Ratings
Sprout Social
5.9
58 Ratings
29% below category average
Campaign success analytics00 Ratings4.054 Ratings
Real-time tracking00 Ratings6.755 Ratings
Competitor analysis00 Ratings7.147 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Care
-
Ratings
Sprout Social
7.7
58 Ratings
6% below category average
Role-based user permissions & privileges00 Ratings7.755 Ratings
Mobile access00 Ratings7.651 Ratings
Best Alternatives
Khoros CareSprout Social
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Khoros CareSprout Social
Likelihood to Recommend
7.8
(110 ratings)
7.7
(115 ratings)
Likelihood to Renew
7.6
(77 ratings)
9.0
(62 ratings)
Usability
6.4
(8 ratings)
7.2
(42 ratings)
Availability
9.0
(2 ratings)
7.7
(8 ratings)
Performance
9.0
(2 ratings)
8.0
(7 ratings)
Support Rating
8.2
(10 ratings)
5.3
(37 ratings)
In-Person Training
9.0
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
7.3
(3 ratings)
Implementation Rating
7.3
(69 ratings)
10.0
(11 ratings)
Ease of integration
6.4
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(75 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Khoros CareSprout Social
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
Less Appropriate Scenarios- A fintech company has highly specialized or industry-specific workflows that are not easily accommodated within the standard capabilities of Khoros Care. In such cases, the platform may be less appropriate for businesses with extremely unique processes that require a high degree of customization. Well suited- financial institutions face a high volume of customer inquiries related to account management, transactions, and security concerns. Khoros Care's security features, automation capabilities, and integration with banking systems make it suitable for managing customer interactions in the financial services sector.
Read full review
Sprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
Read full review
Pros
Khoros (Formerly Spredfast + Lithium)
  • Tagging system - it's possible to add a wide variety of labels and categories
  • Search feature - being able to find users by conversation number, username, or keywords makes it easier to navigate old conversations
  • Easy system for assigning conversations to other users
  • When you claim a conversation, it gets removed from the queue. This is much more visually explicit than Khoros Marketing's queue, for example, where all content remains visible in the queue and a bookmark gets moved around to distinguish the point where other users left off
Read full review
Sprout Social
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Read full review
Cons
Khoros (Formerly Spredfast + Lithium)
  • I would like to be able to see deleted comments/tweets so we can look into the issues.
  • I would like to be able to better customize dashboards for our exact metrics. Some things previously available in Spredfast are no longer available in Care.
Read full review
Sprout Social
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
Read full review
Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
Simply, there isn't anything on the market that is quite as personable as Khoros Care. After using a few different client messaging systems, this program gave the closest feel to in-person interaction that we could get during the COVID-19 epidemic and is an important part of our agency still to this day in 2023.
Read full review
Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
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Usability
Khoros (Formerly Spredfast + Lithium)
The ability to auto tag, manually tag, make notes, and "snooze" posts is extremely helpful. The efficiency of the work flow for agents is also a huge plus. It keeps agents moving quickly and prioritizing responses for the cases that need it most.
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Sprout Social
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
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Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
No issues.
Read full review
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Khoros (Formerly Spredfast + Lithium)
No issues.
Read full review
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
Khoros (Formerly Spredfast + Lithium)
Khoros Support has always very responsive and helpful when it comes to getting my issue/inquiry addressed. Their ticket portal is great for tracking any open tickets and they can be updated via the portal or by responding to the email thread. Support reps are always extremely knowledgeable and care about getting you taken care of
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Sprout Social
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
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In-Person Training
Khoros (Formerly Spredfast + Lithium)
The team received training (from the same executive team member who has been supporting us) over the web and this was of very high quality.
Read full review
Sprout Social
No answers on this topic
Online Training
Khoros (Formerly Spredfast + Lithium)
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Khoros (Formerly Spredfast + Lithium)
Implementing the platform was not a big hassle for our client, it was seamless and easy we just had to follow a few steps and it was done. Just scaling was a bit of an issue but it got resolved with time and a bit of effort at both ends
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Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
Khoros is more than just a platform for social publishing. No other competitor provides the in-depth moderation and social listening services that they do. If you're looking for a one-stop-shop of a platform for all things social, this is the tool to be using. Others are better in usability and innovative functionality.
Read full review
Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
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Scalability
Khoros (Formerly Spredfast + Lithium)
Of course as the company grows owing to its growing customer base, they need to think of out-of-the-box solutions to offer its clients and customer satisfaction is one of them. Retention is very much needed in competitive environment like today and hence it becomes imperative for companies to find different ways to reach their client basis and fix their issues
Read full review
Sprout Social
No answers on this topic
Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • We have seen a positive shift of customers from reaching out to the Call Centre to the Social Care Team.
  • Monthly and Annual Reporting to keep track of performance and stats related to the team has been much easier to highlight areas for improvement (month2month and anually)
  • CSAT/NPS Survey results have increased via Khoros Care in comparison to the Call Centre.
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Sprout Social
  • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
  • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
  • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
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ScreenShots

Khoros Care Screenshots

Screenshot of Lithium ResponseScreenshot of Keep agents focused with a single, prioritized to-do listScreenshot of Unify multiple channels in a single engagement hubScreenshot of Increase efficiency with advanced workflows and operational insights

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.