Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
$150
per month
Pricing
Kissmetrics
Editions & Modules
Growth
$500
Monthly Tracked People
Power
$850
Monthly Tracked People
Enterprise
Custom
Monthly Tracked People
Offerings
Pricing Offerings
Kissmetrics
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
$1,500 per installation
Additional Details
What are Monthly Tracked People?
Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics.
Monthly Tracked People can be anonymous or identified.
Kissmetrics is the best software for processing website data. Easy to install and quick to integrate. Your visitor tracking and basic reports are impressive.
Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important …
It has some unique features when compared to Squarespace and Hotjar. 1. Multiple Site Management 2. Keyword Tracking, and 3. Campaign Management. User video tracking is not possible in Kissmetrics, but Hotjar provides it for free and paid subscribers.
It has been a while since I demoed Heap and Optimizely but the main points that stick out in my head are that Kissmetrics had more transparent and cheaper pricing. Kissmetrics offered all the same functionality, and at least from my personal experience, the staff at Kissmetrics …
Kissmetrics gives much more detailed user data vs page data on Google Analytics. For a small business, the free Google Analytics is often the more appropriate approach, but when you need detailed user data and interaction and funnel tracking, Kissmetrics does the job very …
Although Google Analytics is a great web analytical tool that is free, for the most part, it is not as intuitive as Kissmetrics in providing the end user with actionable insights. The insights report alone is worth the monthly fee for the analytics solution. Although there is a …
The Google Analytics Premium is a more complex tool, with possible integration to AdWords, Tag Manager etc. Kissmetrics offers a narrower set of IT features, that however fully suit most needs. Google Analytics for example limited the data exports to 10,000 lines per click - to …
Kissmetrics fills a very specific marketing void for our organization; however, we find it more useful when it is integrated with our other data solutions. For many organizations Kissmetrics won't be the only data analysis tool since it doesn't do everything great; however, for …
Kissmetrics and Google Analytics both have their strengths and weaknesses, but for individual user and advanced campaign tracking, Kissmetrics wins. As complicated as Kissmetrics can be (depending on how advanced you want to get with it), it's still significantly easier to set …
I haven't done a vendor comparison in 2 years so It would be challenging to answer this question well. I am grandfathered into great pricing with Kissmetrics, so I have no intentions on switching.
Much easier to implement with Kissmetrics and/or the others don't let you customise your events to the same extent without hardcoding events into the website.
We still use Google Analytics, because it still has some good reports (real time analytics for example) but it lacks the power of KM cohort reports, funnel reports, user timeline, ... I must admit that configuring KM does require some good analysis before you start and a good …
They are close but, the constant material KISSmetrics is putting out makes me want to support them.
Verified User
Manager
Chose Kissmetrics
Difficult to yet know how KM stacks up against those listed. The decision to use KISSmetrics was made by someone else on the team based on their previous experience using it.
Google Analytics, SiteCatalyst - KM does what it does well, which is user-level analysis. The other products are very good for segmentation, data extraction, etc...KM is good for very specific analysis.
Verified User
Consultant
Chose Kissmetrics
KISSmetrics is great, Google Analytics is too difficult for the average marketer, but is less expensive - be wary
We were mainly familiar with Google Analytics before, KM is great in being able to dive much deeper. We also see discrepencies in "unique" visitors between KM and GA. GA is not as discerning of what a unique visitor is. KM is extremely accurate with unique visitors to make sure …
[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.
The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
Our front-line product support person (Mika) is great. She is responsive and great to work with.
However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.
Just to be clear, these comments only apply to escalated support issues.
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.
Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.