LeanData vs ZoomInfo SalesOS

• The Audit Log of each lead and what decision point/actions.
• The matching algorithm is so accurate and flexible
• The Support team is 2nd to None. Best I've experienced in the industry.

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• Buying Signals: For me, the ability to create custom alerts and reminders on signals which signify a buyer's intent was nothing less than magical. A typical one I've often used is for building a customer advocacy community - all our ex-customers who've recently switched to new companies and can now act as advocates for our product in their new companies.
• Database Building / Enrichment: ZoomInfo is far superior to its competitors when it comes to having a rich repository of accounts and contacts. Almost every industry is covered. The richness of information available in terms of different variables like personas, email, phone, tech stack, crm, etc. has been super helpful in building up a high-quality database for our campaigns.
• Workflow Management: This is a new feature from Zoominfo which is directed toward creating intelligent action-oriented workflows and making them automated. For example - if you want to take a particular action "A" like "Importing contacts" - on a particular intelligence captured "B" like "whenever a C level person in my top 100 accounts switch companies". This is something I'm looking forward to explore more, really soon.

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• Updating new territory mapping is a little arduous. Mostly it's time-consuming, but based on how sophisticated the rest of their solution is, I would think this could be a little slicker.

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• Showing Salesforce icon for companies on [websites] dashboard. We have a lot of accounts that are not big names, so knowing if the people on our website are clients or prospects in SF compared to new visitors would be nice[.]
• Not rush new users to use features they're not ready for[.]

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• Using the lead routing module has cut down the time I spend making changes to the logic by 90%, while also increasing the accuracy of changes by validating them.
• I am now able to investigate why a lead routed a certain way in a way I never was previously, helping our business to determine any tweaks to our current set-up.

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• ZoomInfo has many problems that [are] hard to tell management that it is worth the purchase[.]
• ZoomInfo has a limited number of people I can export. Instead of making it by # of lists, they use # of people which is annoying as I run out very quickly[.]

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