What users are saying about
17 Ratings
5 Ratings
17 Ratings
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Score 9.6 out of 100
5 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Mad Mimi

Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
deba omoluru | TrustRadius Reviewer

WebEngage

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Rohit Asesh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mad Mimi
8.0
WebEngage
9.3
WYSIWYG email editor
Mad Mimi
9.0
WebEngage
Dynamic content
Mad Mimi
9.3
WebEngage
10.0
Ability to test dynamic content
Mad Mimi
9.2
WebEngage
9.0
Landing pages
Mad Mimi
7.9
WebEngage
A/B testing
Mad Mimi
10.0
WebEngage
Mobile optimization
Mad Mimi
4.7
WebEngage
9.0
Email deliverability reporting
Mad Mimi
8.6
WebEngage
8.0
List management
Mad Mimi
4.6
WebEngage
10.0
Triggered drip sequences
Mad Mimi
8.5
WebEngage
10.0

Reporting & Analytics

Mad Mimi
7.8
WebEngage
8.7
Dashboards
Mad Mimi
7.8
WebEngage
9.0
Standard reports
Mad Mimi
7.5
WebEngage
9.0
Custom reports
Mad Mimi
8.1
WebEngage
8.0

Lead Management

Mad Mimi
WebEngage
9.5
Lead nurturing
Mad Mimi
WebEngage
10.0
Automated sales alerts and tasks
Mad Mimi
WebEngage
9.0

Campaign Management

Mad Mimi
WebEngage
9.0
Event/webinar marketing
Mad Mimi
WebEngage
9.0

Platform & Infrastructure

Mad Mimi
WebEngage
9.5
API
Mad Mimi
WebEngage
9.0
Role-based workflow & approvals
Mad Mimi
WebEngage
10.0
Customizability
Mad Mimi
WebEngage
10.0
Integration with Salesforce.com
Mad Mimi
WebEngage
9.0

Pros

Mad Mimi

  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
Robbin Block | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

Mad Mimi

  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
Tyler Hanlon | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Likelihood to Renew

Mad Mimi

Mad Mimi 10.0
Based on 5 answers
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
Ehren Muhammad | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Usability

Mad Mimi

Mad Mimi 9.0
Based on 2 answers
I find it very easy to use just like my colleagues too. The learning curve is straight forward.
deba omoluru | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Support Rating

Mad Mimi

Mad Mimi 8.0
Based on 2 answers
My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
deba omoluru | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Alternatives Considered

Mad Mimi

Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
Jackie Bassett | TrustRadius Reviewer

WebEngage

Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend WebEngage because of its extensive implementation capability and better use cases for segmentation and customizability.
Rohit Asesh | TrustRadius Reviewer

Return on Investment

Mad Mimi

  • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
  • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
  • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
Lincoln Stoller, PhD, CHt | TrustRadius Reviewer

WebEngage

  • Helped improves quality of acquisition by defining the journey of new users.
  • Business operations made easy because of automation which helped in scaling.
  • Improved retention of the users resulted into higher ROI.
Rohit Asesh | TrustRadius Reviewer

Screenshots

Pricing Details

Mad Mimi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mad Mimi
9.6
WebEngage
9.0

Likelihood to Renew

Mad Mimi
10.0
WebEngage

Usability

Mad Mimi
9.0
WebEngage

Support Rating

Mad Mimi
8.0
WebEngage

Add comparison