Adobe Marketo Engage vs. WebEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Marketo Engage
Score 8.0 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
WebEngage
Score 8.0 out of 10
N/A
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification Email Marketing SMS Marketing Facebook Remarketing According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the…N/A
Pricing
Adobe Marketo EngageWebEngage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Marketo EngageWebEngage
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.
More Pricing Information
Community Pulse
Adobe Marketo EngageWebEngage
Considered Both Products
Adobe Marketo Engage
Chose Adobe Marketo Engage
We compared Marketo with WebEngage and we found Marketo Enagage is best fit when it comes to B2b sales. It had robust analytics and powerful automation capabilities.
WebEngage

No answer on this topic

Top Pros
Top Cons
Features
Adobe Marketo EngageWebEngage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Marketo Engage
7.8
991 Ratings
1% above category average
WebEngage
7.4
6 Ratings
5% below category average
WYSIWYG email editor7.6900 Ratings00 Ratings
Dynamic content7.1876 Ratings7.36 Ratings
Ability to test dynamic content7.3855 Ratings7.76 Ratings
Landing pages7.7918 Ratings00 Ratings
A/B testing8.0903 Ratings00 Ratings
Mobile optimization7.7875 Ratings6.35 Ratings
Email deliverability reporting7.6959 Ratings7.16 Ratings
List management8.4956 Ratings7.86 Ratings
Triggered drip sequences8.6866 Ratings8.26 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Marketo Engage
8.1
959 Ratings
3% above category average
WebEngage
6.1
5 Ratings
25% below category average
Lead nurturing automation8.6934 Ratings6.65 Ratings
Lead scoring and grading8.4909 Ratings00 Ratings
Data quality management7.7907 Ratings00 Ratings
Automated sales alerts and tasks7.7861 Ratings5.65 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Marketo Engage
7.6
887 Ratings
0% below category average
WebEngage
6.9
6 Ratings
10% below category average
Calendaring7.3717 Ratings8.05 Ratings
Event/webinar marketing7.9848 Ratings5.74 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Marketo Engage
7.4
554 Ratings
3% below category average
WebEngage
-
Ratings
Social sharing and campaigns7.6545 Ratings00 Ratings
Social profile integration7.2375 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Marketo Engage
7.6
960 Ratings
2% above category average
WebEngage
7.2
6 Ratings
4% below category average
Dashboards7.6902 Ratings7.56 Ratings
Standard reports7.7940 Ratings7.56 Ratings
Custom reports7.4895 Ratings6.76 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Marketo Engage
8.1
951 Ratings
6% above category average
WebEngage
7.1
6 Ratings
7% below category average
API8.4819 Ratings8.26 Ratings
Role-based workflow & approvals8.0696 Ratings7.15 Ratings
Customizability7.9842 Ratings6.85 Ratings
Integration with Salesforce.com9.1820 Ratings6.15 Ratings
Integration with Microsoft Dynamics CRM7.9281 Ratings00 Ratings
Integration with SugarCRM7.6183 Ratings00 Ratings
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Score 9.9 out of 10
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Score 9.9 out of 10
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Score 9.3 out of 10
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Score 9.3 out of 10
Enterprises
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Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
Adobe Marketo EngageWebEngage
Likelihood to Recommend
8.1
(1143 ratings)
7.3
(6 ratings)
Likelihood to Renew
9.0
(146 ratings)
-
(0 ratings)
Usability
8.0
(98 ratings)
-
(0 ratings)
Availability
9.0
(25 ratings)
-
(0 ratings)
Performance
9.0
(30 ratings)
-
(0 ratings)
Support Rating
8.6
(89 ratings)
-
(0 ratings)
In-Person Training
10.0
(12 ratings)
-
(0 ratings)
Online Training
6.7
(29 ratings)
-
(0 ratings)
Implementation Rating
10.0
(37 ratings)
-
(0 ratings)
Configurability
6.0
(6 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.9
(4 ratings)
-
(0 ratings)
Ease of integration
1.2
(9 ratings)
-
(0 ratings)
Product Scalability
7.0
(10 ratings)
-
(0 ratings)
Professional Services
9.4
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(7 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(6 ratings)
-
(0 ratings)
User Testimonials
Adobe Marketo EngageWebEngage
Likelihood to Recommend
Adobe
I would definitely recommend Adobe Marketo Engage to other large or medium organisations such as ourselves, who have a number of users from different offices around the globe. It is well suited to those who have large email marketing contact databases and need to do sophisticated segmentation. It has a lot of functionality for integration with Salesforce and lead scoring models.
Read full review
WebEngage
WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
Read full review
Pros
Adobe
  • Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
  • With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
  • With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
Read full review
WebEngage
  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Read full review
Cons
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Read full review
WebEngage
  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Read full review
Likelihood to Renew
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Read full review
WebEngage
No answers on this topic
Usability
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Read full review
WebEngage
No answers on this topic
Reliability and Availability
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Read full review
WebEngage
No answers on this topic
Performance
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Read full review
WebEngage
No answers on this topic
Support Rating
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Read full review
WebEngage
No answers on this topic
In-Person Training
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Read full review
WebEngage
No answers on this topic
Online Training
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Read full review
WebEngage
No answers on this topic
Implementation Rating
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Read full review
WebEngage
No answers on this topic
Alternatives Considered
Adobe
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.
Read full review
WebEngage
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
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Contract Terms and Pricing Model
Adobe
The total cost is a little bit higher than we expected.
Read full review
WebEngage
No answers on this topic
Scalability
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Read full review
WebEngage
No answers on this topic
Return on Investment
Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
Read full review
WebEngage
  • Helped in lowering cost of marketing.
  • Driving higher volume of Direct Sales.
  • Increasing conversion rate on the website.
  • Increasing lead to sale ratio.
Read full review
ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of an example workflow, built using drag-and-dropScreenshot of where lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - these display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise

WebEngage Screenshots

Screenshot of Webengage dashboard - User AnalyticsScreenshot of Webenagge dashboard - User DetailsScreenshot of Webengage dashboard - Creating Mobile notificationsScreenshot of Webengage dashboard - Creating EmailsScreenshot of Webengage Dashboard - Journey DesignerScreenshot of Webengage Dashboard - Journey Designer (2)