What users are saying about
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Top Rated
1822 Ratings
6 Ratings

Marketo

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Top Rated
1822 Ratings
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Score 7.9 out of 100
6 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Marketo

Marketo is really the only choice for large enterprise Marketing organizations, in my opinion. It scales better than other platforms with similar functionalities and is easier to use. Competitors' products in this space will require more "technical" users with coding and database management backgrounds, or will flat out not handle the volume. Marketo is in the sweet spot. If you have Salesforce or Dynamics and are in a large or medium-sized organization, especially if you are in a B2B oriented industry, Marketo is for you.I am personally currently in the Higher Education industry, and Marketo works well in that space, though we sometimes need to seek workarounds for some areas of functionality that are B2B-focused.Small businesses may price out of Marketo, especially if they have a large database or B2C orientation, but it is still worth a look. That said, I personally implemented Marketo at two different small software and services shops with 100-150 employees, and they both still use the tool 5-10 years later. For organizations that are going to want to do only traditional batch/blast email campaigns and have small databases, Marketo will work, but you'll be paying for leaving a lot of capability on the table.
Matt Gomez | TrustRadius Reviewer

Zaius

Zaius would be a great first tool for someone that is looking for general customer analytics and an email platform all in one. If you already have a data solution and a separate ESP like Klaviyo, I'm not sure I would recommend a transition.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo
7.6
Zaius
WYSIWYG email editor
Marketo
7.1
Zaius
Dynamic content
Marketo
7.7
Zaius
Ability to test dynamic content
Marketo
7.5
Zaius
Landing pages
Marketo
6.7
Zaius
A/B testing
Marketo
7.4
Zaius
Mobile optimization
Marketo
7.1
Zaius
Email deliverability reporting
Marketo
8.2
Zaius
List management
Marketo
8.4
Zaius
Triggered drip sequences
Marketo
8.4
Zaius

Lead Management

Marketo
8.1
Zaius
Lead nurturing
Marketo
8.1
Zaius
Lead scoring and grading
Marketo
8.2
Zaius
Data quality management
Marketo
8.0
Zaius
Automated sales alerts and tasks
Marketo
8.1
Zaius

Campaign Management

Marketo
7.3
Zaius
Calendaring
Marketo
6.6
Zaius
Event/webinar marketing
Marketo
7.9
Zaius

Social Media Marketing

Marketo
6.6
Zaius
Social sharing and campaigns
Marketo
6.5
Zaius
Social profile integration
Marketo
6.6
Zaius

Reporting & Analytics

Marketo
6.8
Zaius
Dashboards
Marketo
6.7
Zaius
Standard reports
Marketo
7.0
Zaius
Custom reports
Marketo
6.8
Zaius

Platform & Infrastructure

Marketo
7.4
Zaius
API
Marketo
7.9
Zaius
Role-based workflow & approvals
Marketo
7.8
Zaius
Customizability
Marketo
7.6
Zaius
Integration with Salesforce.com
Marketo
8.2
Zaius
Integration with Microsoft Dynamics CRM
Marketo
6.7
Zaius
Integration with SugarCRM
Marketo
6.0
Zaius

Pros

Marketo

  • Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.
  • Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.
  • Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.
  • Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.
Josh Pickles | TrustRadius Reviewer

Zaius

  • Support. This is the Achilles heel for so many companies, not here. They are top flight and the best part is they have so little turnover. Everyone I worked with three years ago is still there. In different positions at the time, but still there and they still help us when needed. That is VERY reassuring.
  • Product Roadmap. They are always working on the platform, always moving forward and always listening to their customers. Maybe with me, they pretend to listen, but things get done! :)
  • Their people. A company is only as good as its people, and these folks are genuinely engaged and caring. I love that.
  • Transparent. Whenever there is any technical issue with the platform, I get an email telling me exactly what is happening, how it effects their service and that they are working on it. This is honesty at its best.
Steven Laff | TrustRadius Reviewer

Cons

Marketo

  • Pricing -- Marketo is clearly designed for a premium market, and most people will not be able to get in at the price point it starts from. This is a con especially for small businesses who do not always have the resources to invest in a solution like this.
  • Analytic reports within Marketo are not the greatest. I feel that there is more data you can view, and smart lists do not always work as they are supposed to.
  • It must also be said that Marketo does have a steep learning curve, and in some cases, you may need to hire a specialist to help you with the integration process. This can add to your cost.
Nathan Sichilongo | TrustRadius Reviewer

Zaius

  • Email - While segmentation is robust, there are still key items missing from the ESP offering when comparing to other competitors.
  • Data Mismatch - I can never get numbers to matchup, so we have to take the information as directional.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Marketo

Marketo 7.8
Based on 146 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

Zaius

No score
No answers yet
No answers on this topic

Usability

Marketo

Marketo 5.4
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Zaius

No score
No answers yet
No answers on this topic

Reliability and Availability

Marketo

Marketo 8.2
Based on 46 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

Zaius

No score
No answers yet
No answers on this topic

Performance

Marketo

Marketo 7.6
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Zaius

No score
No answers yet
No answers on this topic

Support Rating

Marketo

Marketo 7.3
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

Zaius

Zaius 9.5
Based on 2 answers
Because no company we have worked with has ever cared more about supporting their customer. I have worked with a few others who have cared as much, but that is sooooooooo rare. I appreciate them a lot for their support.
Steven Laff | TrustRadius Reviewer

In-Person Training

Marketo

Marketo 7.4
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Zaius

No score
No answers yet
No answers on this topic

Online Training

Marketo

Marketo 5.2
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Zaius

No score
No answers yet
No answers on this topic

Implementation Rating

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Zaius

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketo

Honestly, they are the industry leader for a reason. Their database like approach in interface and the way the product functions could be confusing or intimidating for some people, but once you see the power it has, and get the hang of it - you'll never look back. We honestly couldn't do some of the things we do without Marketo, and they probably have ME as a customer for life. If I'm consulting with other companies, honestly, it depends on what you're looking for. If you have a simple use case, a simple solution like Pardot or Act-On will probably suffice. If you want advanced targeting capabilities, data cleanliness and automation, advanced segmenting, form completion actions, and industry leading scoring, then I wouldn't look further than Marketo. More of a steep learning curve, but trust me - it's absolutely worth it!
Ian Nate | TrustRadius Reviewer

Zaius

We have a fairly custom business model that includes a subscription membership. Grin wasn't able to tailor their platform to suit our needs. Zaius was able to easily make it happen. We still use Klaviyo as our ESP
Anonymous | TrustRadius Reviewer

Scalability

Marketo

Marketo 8.3
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

Zaius

No score
No answers yet
No answers on this topic

Return on Investment

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

Zaius

  • VERY positive effect on ROI. Email is the most cost-efficient marketing channel there is.
  • They have just added their own SMS powered solution. This makes it so much more economical than other solutions. And that also means they will keep improving on it like they do with everything else they do.
Steven Laff | TrustRadius Reviewer

Screenshots

Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Zaius

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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