Likelihood to Recommend Marketo RTP is great for companies in later stages that require greater customization or API integrations with their own marketing/sales tools. The integration with Salesforce also makes it worthwhile for companies that already have Salesforce setup in some workflows. As stated before, Marketo is quite expensive, so it might not be suitable for earlier-stage companies and startups that are just getting started with marketing and sales.
Read full review Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
Read full review Pros Segment website users into qualifying groups. Target segmented groups based on multiple aspects. Campaign generation through their UI. Measurement of campaign success. AB testing of campaigns. Read full review CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction. It provides a variety of extensions to bring your data together in one place and helps you do this easily. Kits provided by Treasure Box provide basic but helpful methods for further development of services. Read full review Cons Building segments is harder than it should be and you can only create simplistic segments. Building overlays (pop-ups) needs to be done outside of the tool and default selections look dated. Read full review Documentation is not always fully update --> better off reaching to support for some topics that are not covered Small bugs on the graphical user interface If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one Read full review Likelihood to Renew I'm not the person in charge of this.
Read full review I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
Read full review Usability It is complex to set up and maintain and not intuitive.
Read full review It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.
Read full review Reliability and Availability As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
Read full review Performance Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
Read full review Support Rating We actually had a very good onboarding process. The rep from Marketo was very knowledgable and set up regular meetings with us to make sure we understood how to use everything. He gave us ideas for potential personalizations and had best-practice tips. Unfortunately, his knowledge was not enough to overcome some of the biggest issues with the solution.
Read full review The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
Read full review In-Person Training I was not here when treasure data was implemented to our company.
Read full review Online Training I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
Read full review Implementation Rating Implementation was quick and our developers had very few issues with the SDK.
Read full review Alternatives Considered I'm well-versed in
Marketo 's RTP module and
HubSpot 's smart content offering, and
HubSpot 's smart content has ultimately become my personalization tool of choice. Here's why:
HubSpot 's smart content tools are simple to grasp and easy to implement from start to finish. There's a lot of room for improvement when it comes to ease of use and overall user experience within Marketo 's RTP module. For less tech-savvy marketers, HubSpot 's training documentation and support team is an absolute lifesaver. Marketo has failed us time and time again on this front, despite the fact that we pay an additional fee for Premier Support and quarterly consulting. Marketo 's tool is more robust and more powerful, but they don't take the time to create supporting documentation to help end-users leverage RTP, nor do they take the time to train their support staff on how it works. HubSpot 's smart content does what we need it to do, and we don't burn time in the process trying to figure out how to use it. Read full review We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
Read full review Scalability In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
Read full review Return on Investment More leads. Customized content has generated more form fill outs from the target website visitors. Personalization of the website - more unique experience and feel of our brand for different website visitors. Named account analytics - we can now track how we are doing against the goal of increasing awareness of our products among our named accounts. Read full review We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making. Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles. We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce. Read full review ScreenShots Treasure Data Screenshots