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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Matomo Analytics

    Score9 out of 10
    N/APiwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…

    $0

    Tableau Desktop

    Score8.6 out of 10
    N/ATableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.

    $1,380

    per year (purchased via a Creator license)

    Pricing
    Matomo AnalyticsTableau Desktop
    Editions & Modules
    Free download (open source)
    $0
    Free 30 day trial
    $0
    limited to 30 days
    Essential
    $9
    number of pageviews (monthly traffic)
    Business
    $29
    number of pageviews (monthly traffic)
    Enterprise
    $199
    your requirements and monthly traffic
    Content Optimization Bundle
    $579
    per installation
    Growth Bundle
    $1,149
    per installation
    Premium Bundle
    $1,499
    per installation
    Email Support Subscription
    $2,090
    per installation
    Tableau Creator License
    $115
    per month (billed annually) per user
    Offerings
    Pricing Offerings
    Matomo AnalyticsTableau Desktop
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsOn-premise Edition is free to download and install on one's own servers.All pricing plans are billed annually. A Creator license includes Tableau Desktop, Tableau Prep Builder, and Tableau Pulse. Discounts sometimes available for volume.
    More Pricing Information
    Community Pulse
    Matomo AnalyticsTableau Desktop
    Considered Both Products
    Matomo
    No answer on this topic
    Tableau
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    7 Answers
    93%
    Would buy again
    52 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    7 Answers
    91%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    7 Answers
    98%
    Happy with the feature set
    55 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    93%
    Lived up to sales and marketing promises
    38 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    100%
    Implementation went as expected
    44 Answers
    Features
    Matomo AnalyticsTableau Desktop
    Web Analytics
    Comparison of Web Analytics features of Matomo Analytics and Tableau Desktop
    Feature
    Matomo Analytics
    9.8
    2 Ratings
    19% above category average
    Tableau Desktop
    -
    Ratings
    Lead Conversion Tracking10.02 Ratings00 Ratings
    Bounce Rate Measurement10.02 Ratings00 Ratings
    Device and Browser Reporting10.02 Ratings00 Ratings
    Pageview Tracking10.02 Ratings00 Ratings
    Event Tracking10.01 Ratings00 Ratings
    Reporting in real-time8.12 Ratings00 Ratings
    Referral Source Tracking10.02 Ratings00 Ratings
    Customizable Dashboards10.02 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Matomo Analytics and Tableau Desktop
    Feature
    Matomo Analytics
    -
    Ratings
    Tableau Desktop
    8.5
    175 Ratings
    4% above category average
    Pixel Perfect reports00 Ratings8.0145 Ratings
    Customizable dashboards00 Ratings9.2174 Ratings
    Report Formatting Templates00 Ratings8.1151 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Matomo Analytics and Tableau Desktop
    Feature
    Matomo Analytics
    -
    Ratings
    Tableau Desktop
    8.5
    172 Ratings
    6% above category average
    Drill-down analysis00 Ratings8.6167 Ratings
    Formatting capabilities00 Ratings8.6170 Ratings
    Integration with R or other statistical packages00 Ratings8.1126 Ratings
    Report sharing and collaboration00 Ratings8.6165 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Matomo Analytics and Tableau Desktop
    Feature
    Matomo Analytics
    -
    Ratings
    Tableau Desktop
    8.5
    166 Ratings
    3% above category average
    Publish to Web00 Ratings8.1155 Ratings
    Publish to PDF00 Ratings8.2154 Ratings
    Report Versioning00 Ratings8.6120 Ratings
    Report Delivery Scheduling00 Ratings8.6128 Ratings
    Delivery to Remote Servers00 Ratings9.078 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Matomo Analytics and Tableau Desktop
    Feature
    Matomo Analytics
    -
    Ratings
    Tableau Desktop
    8.4
    164 Ratings
    5% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.7162 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.6156 Ratings
    Predictive Analytics00 Ratings8.7131 Ratings
    Pattern Recognition and Data Mining00 Ratings7.87 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Matomo Analytics and Tableau Desktop
    Feature
    Matomo Analytics
    -
    Ratings
    Tableau Desktop
    9.1
    149 Ratings
    7% above category average
    Multi-User Support (named login)00 Ratings9.1145 Ratings
    Role-Based Security Model00 Ratings9.1125 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.9136 Ratings
    Report-Level Access Control00 Ratings9.210 Ratings
    Single Sign-On (SSO)00 Ratings9.383 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Matomo Analytics and Tableau Desktop
    Feature
    Matomo Analytics
    -
    Ratings
    Tableau Desktop
    7.9
    141 Ratings
    2% above category average
    Responsive Design for Web Access00 Ratings8.6130 Ratings
    Mobile Application00 Ratings7.5101 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.5122 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Matomo Analytics and Tableau Desktop
    Feature
    Matomo Analytics
    -
    Ratings
    Tableau Desktop
    7.7
    67 Ratings
    1% below category average
    REST API00 Ratings8.459 Ratings
    Javascript API00 Ratings7.653 Ratings
    iFrames00 Ratings6.751 Ratings
    Java API00 Ratings8.048 Ratings
    Themeable User Interface (UI)00 Ratings7.154 Ratings
    Customizable Platform (Open Source)00 Ratings8.448 Ratings
    Best Alternatives
    Matomo AnalyticsTableau Desktop
    Small Businesses
    StatCounter
    Score9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Matomo AnalyticsTableau Desktop
    Likelihood to Recommend
    10.0
    (23 ratings)
    9.1
    (204 ratings)
    Likelihood to Renew
    8.7
    (13 ratings)
    7.5
    (41 ratings)
    Usability
    10.0
    (4 ratings)
    8.4
    (73 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (10 ratings)
    Support Rating
    6.7
    (3 ratings)
    1.0
    (57 ratings)
    In-Person Training
    -
    (0 ratings)
    9.4
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (5 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    8.0
    (34 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (3 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.4
    (115 ratings)
    Data Sources
    -
    (0 ratings)
    7.9
    (115 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (4 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Matomo AnalyticsTableau Desktop
    Likelihood to Recommend
    Matomo
    If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.
    Incentivized
    Read full review
    Tableau
    The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
    Incentivized
    Read full review
    Pros
    Matomo
    • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
    • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
    • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
    • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
    Read full review
    Tableau
    • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
    • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
    Incentivized
    Read full review
    Cons
    Matomo
    • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
    • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
    • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
    Read full review
    Tableau
    • Pricing should be more user-friendly and usage-driven
    • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
    • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
    Read full review
    Likelihood to Renew
    Matomo
    At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
    Read full review
    Tableau
    Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
    Incentivized
    Read full review
    Usability
    Matomo
    Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
    Read full review
    Tableau
    Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
    Read full review
    Reliability and Availability
    Matomo
    No answers on this topic
    Tableau
    When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
    Read full review
    Performance
    Matomo
    No answers on this topic
    Tableau
    Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
    Incentivized
    Read full review
    Support Rating
    Matomo
    The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
    Incentivized
    Read full review
    Tableau
    Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
    Incentivized
    Read full review
    In-Person Training
    Matomo
    No answers on this topic
    Tableau
    It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
    Read full review
    Online Training
    Matomo
    No answers on this topic
    Tableau
    I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
    Incentivized
    Read full review
    Implementation Rating
    Matomo
    Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
    Read full review
    Tableau
    Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
    Incentivized
    Read full review
    Alternatives Considered
    Matomo
    It is much more robust out of the box, easier to set up and more intuitive to use. The reports are set up already and it requires little to no setup after installation to start gathering insights.
    Read full review
    Tableau
    I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
    Incentivized
    Read full review
    Scalability
    Matomo
    No answers on this topic
    Tableau
    Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
    Read full review
    Return on Investment
    Matomo
    • We can see the analytics of our web applications and thus having the insight of the systems' behavior.
    • It helps in improving the performance and scalability of our web application.
    • It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
    • A cost-effective tool, since it is free.
    Incentivized
    Read full review
    Tableau
    • Tableau was acquired years ago, and has provided good value with the content created.
    • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
    • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
    Incentivized
    Read full review
    ScreenShots

    Matomo Analytics Screenshots

    Screenshot of Customizable dashboardScreenshot of ReferrersScreenshot of Mouse scroll HeatmapScreenshot of Web page HeatmapScreenshot of A/B testingScreenshot of Form Analytics overview