Matomo Analytics vs. Tableau Desktop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Matomo Analytics
Score 8.3 out of 10
N/A
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…
$0
Tableau Desktop
Score 8.3 out of 10
N/A
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.
$75
per month
Pricing
Matomo AnalyticsTableau Desktop
Editions & Modules
Free download (open source)
$0
Free 30 day trial
$0
limited to 30 days
Essential
$9
number of pageviews (monthly traffic)
Business
$29
number of pageviews (monthly traffic)
Enterprise
$199
your requirements and monthly traffic
Content Optimization Bundle
$579
per installation
Growth Bundle
$1,149
per installation
Premium Bundle
$1,499
per installation
Email Support Subscription
$2,090
per installation
Tableau
$75
per month per user
Tableau Enterprise
$115
per month per user
Offerings
Pricing Offerings
Matomo AnalyticsTableau Desktop
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsOn-premise Edition is free to download and install on one's own servers.All pricing plans are billed annually.
More Pricing Information
Community Pulse
Matomo AnalyticsTableau Desktop
Features
Matomo AnalyticsTableau Desktop
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Matomo Analytics
10.0
1 Ratings
22% above category average
Tableau Desktop
-
Ratings
Lead Conversion Tracking10.01 Ratings00 Ratings
Bounce Rate Measurement10.01 Ratings00 Ratings
Device and Browser Reporting10.01 Ratings00 Ratings
Pageview Tracking10.01 Ratings00 Ratings
Reporting in real-time10.01 Ratings00 Ratings
Referral Source Tracking10.01 Ratings00 Ratings
Customizable Dashboards10.01 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Matomo Analytics
-
Ratings
Tableau Desktop
8.4
174 Ratings
3% above category average
Pixel Perfect reports00 Ratings8.1144 Ratings
Customizable dashboards00 Ratings8.9173 Ratings
Report Formatting Templates00 Ratings8.1150 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Matomo Analytics
-
Ratings
Tableau Desktop
8.2
171 Ratings
2% above category average
Drill-down analysis00 Ratings8.3166 Ratings
Formatting capabilities00 Ratings8.3169 Ratings
Integration with R or other statistical packages00 Ratings7.8125 Ratings
Report sharing and collaboration00 Ratings8.4164 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Matomo Analytics
-
Ratings
Tableau Desktop
8.1
165 Ratings
2% below category average
Publish to Web00 Ratings7.9154 Ratings
Publish to PDF00 Ratings7.7153 Ratings
Report Versioning00 Ratings7.9119 Ratings
Report Delivery Scheduling00 Ratings8.7127 Ratings
Delivery to Remote Servers00 Ratings8.277 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Matomo Analytics
-
Ratings
Tableau Desktop
8.1
163 Ratings
2% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.4161 Ratings
Location Analytics / Geographic Visualization00 Ratings8.4155 Ratings
Predictive Analytics00 Ratings8.5130 Ratings
Pattern Recognition and Data Mining00 Ratings7.26 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Matomo Analytics
-
Ratings
Tableau Desktop
8.7
148 Ratings
2% above category average
Multi-User Support (named login)00 Ratings8.8144 Ratings
Role-Based Security Model00 Ratings8.5124 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.5135 Ratings
Report-Level Access Control00 Ratings8.89 Ratings
Single Sign-On (SSO)00 Ratings8.982 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Matomo Analytics
-
Ratings
Tableau Desktop
7.8
140 Ratings
0% below category average
Responsive Design for Web Access00 Ratings8.8129 Ratings
Mobile Application00 Ratings7.0100 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.5121 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Matomo Analytics
-
Ratings
Tableau Desktop
8.1
66 Ratings
5% above category average
REST API00 Ratings8.058 Ratings
Javascript API00 Ratings8.152 Ratings
iFrames00 Ratings7.950 Ratings
Java API00 Ratings9.147 Ratings
Themeable User Interface (UI)00 Ratings8.054 Ratings
Customizable Platform (Open Source)00 Ratings7.647 Ratings
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Matomo AnalyticsTableau Desktop
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User Ratings
Matomo AnalyticsTableau Desktop
Likelihood to Recommend
10.0
(22 ratings)
8.5
(203 ratings)
Likelihood to Renew
8.7
(13 ratings)
7.5
(41 ratings)
Usability
9.0
(3 ratings)
8.0
(72 ratings)
Availability
-
(0 ratings)
10.0
(11 ratings)
Performance
-
(0 ratings)
8.0
(10 ratings)
Support Rating
6.7
(3 ratings)
1.2
(57 ratings)
In-Person Training
-
(0 ratings)
9.4
(4 ratings)
Online Training
-
(0 ratings)
8.0
(5 ratings)
Implementation Rating
9.0
(1 ratings)
8.0
(34 ratings)
Configurability
-
(0 ratings)
7.0
(3 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(4 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Matomo AnalyticsTableau Desktop
Likelihood to Recommend
Matomo
If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.
Read full review
Tableau
The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
Read full review
Pros
Matomo
  • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
  • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
  • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
  • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
Read full review
Tableau
  • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
  • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
Read full review
Cons
Matomo
  • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
  • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
  • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
Read full review
Tableau
  • Pricing should be more user-friendly and usage-driven
  • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
  • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
Read full review
Likelihood to Renew
Matomo
At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
Read full review
Tableau
Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
Read full review
Usability
Matomo
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Read full review
Tableau
Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
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Reliability and Availability
Matomo
No answers on this topic
Tableau
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Read full review
Performance
Matomo
No answers on this topic
Tableau
Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
Read full review
Support Rating
Matomo
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
Read full review
Tableau
Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
Read full review
In-Person Training
Matomo
No answers on this topic
Tableau
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
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Online Training
Matomo
No answers on this topic
Tableau
I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
Read full review
Implementation Rating
Matomo
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Read full review
Tableau
Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
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Alternatives Considered
Matomo
We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.
Read full review
Tableau
I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
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Scalability
Matomo
No answers on this topic
Tableau
Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
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Return on Investment
Matomo
  • By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work.
  • By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management.
  • Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik.
Read full review
Tableau
  • Tableau was acquired years ago, and has provided good value with the content created.
  • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
  • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
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ScreenShots

Matomo Analytics Screenshots

Screenshot of Customizable dashboardScreenshot of ReferrersScreenshot of Mouse scroll HeatmapScreenshot of Web page HeatmapScreenshot of A/B testingScreenshot of Form Analytics overview