125 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 125 reviews and ratings
174 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.5 out of 100
Based on 174 reviews and ratings
Likelihood to Recommend
Mixpanel
Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.
CEO (Chief Executive Officer)
AdvensureComputer Software, 1-10 employees
VWO
VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Real Estate, 51-200 employees
Feature Rating Comparison
Testing and Experimentation
Mixpanel
—
VWO
7.5
a/b experiment testing
Mixpanel
—
VWO
8.2
Split URL testing
Mixpanel
—
VWO
9.1
Multivariate testing
Mixpanel
—
VWO
7.8
Multi-page/funnel testing
Mixpanel
—
VWO
6.4
Cross-browser testing
Mixpanel
—
VWO
8.2
Test significance
Mixpanel
—
VWO
7.3
Visual / WYSIWYG editor
Mixpanel
—
VWO
7.3
Advanced code editor
Mixpanel
—
VWO
9.1
Visitor recordings
Mixpanel
—
VWO
6.4
Preview mode
Mixpanel
—
VWO
6.4
Test duration calculator
Mixpanel
—
VWO
6.4
Audience Segmentation & Targeting
Mixpanel
—
VWO
8.2
Standard visitor segmentation
Mixpanel
—
VWO
9.1
Behavioral visitor segmentation
Mixpanel
—
VWO
7.3
Traffic allocation control
Mixpanel
—
VWO
9.1
Website personalization
Mixpanel
—
VWO
7.3
Results and Analysis
Mixpanel
—
VWO
7.0
Heatmap tool
Mixpanel
—
VWO
6.4
Click analytics
Mixpanel
—
VWO
6.4
Scroll maps
Mixpanel
—
VWO
6.4
Conversion tracking
Mixpanel
—
VWO
8.2
Goal tracking
Mixpanel
—
VWO
8.2
Test reporting
Mixpanel
—
VWO
7.3
Results segmentation
Mixpanel
—
VWO
5.5
Experiments results dashboard
Mixpanel
—
VWO
8.2
Pros
Mixpanel
- Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
- Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
- Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
- Mixpanel has flexible plans that work for smaller startups as well.
- Their documentation is top notch.
Co-Founder, CTO and Product Lead
SixPlusHospitality, 11-50 employees
VWO
- When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
- VWO offers the ability to keep long term track of the performance of your goals.
- I can easily identify recordings of users that dropped out of a funnel and watch those.
- There is live chat to get support, with great response times and which is very helpful.
- You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
- You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
Content manager
Fontem Ventures B.V.Tobacco, 201-500 employees
Cons
Mixpanel
- I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
- The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
- I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.

Verified User
Director in Marketing
Computer Software Company, 11-50 employeesVWO
- The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Account Supervisor
Digital CurrentMarketing and Advertising, 11-50 employees
Likelihood to Renew
Mixpanel
Mixpanel 8.2
Based on 12 answers
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

Verified User
General Manager in Product Management
Internet Company, 11-50 employeesVWO
VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Head of User Experience
streetlife.comInternet, 11-50 employees
Usability
Mixpanel
Mixpanel 9.0
Based on 1 answer
great, slick and clean interface

Verified User
Manager in Marketing
Internet Company, 1-10 employeesVWO
VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

Verified User
Employee in Information Technology
5001-10,000 employeesSupport Rating
Mixpanel
Mixpanel 8.1
Based on 14 answers
I think it’s a decent solution, but there has to be something better out there. I don’t trust that everything it’s tracking is accurate, which is problematic when your company is essentially using it as a customer relationship management tool. Mixpanel also used to provide live chat support and then they recently took it away, making it harder to get the support we need.

Verified User
Manager in Marketing
Internet Company, 11-50 employeesVWO
VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

Verified User
Employee in Information Technology
5001-10,000 employeesOnline Training
Mixpanel
Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Conversion Optimization Manager
New Relic, Inc.201-500 employees
VWO
VWO 6.4
Based on 1 answer
No answer on this topic is available.
Implementation Rating
Mixpanel
Mixpanel 8.9
Based on 6 answers
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

Verified User
Analyst in Other
Computer Games Company, 51-200 employeesVWO
VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Sr. Web Analyst
AMDInternet, 10,001+ employees
Alternatives Considered
Mixpanel
Haven't used any direct competitors at the moment as they didn't exist when we first started using MP. That said, it looks like there are a lot of new up-and-coming tools which will be able to do certain things better than mixpanel - if not all of them. Examples include Hotjar, FullStory, and potentially some home-built tools which will funnel data into a centralized data warehouse we can query with SQL. Not being able to use SQL in Mixpanel is a HUGE detriment and could serve as a key reason for dropping the product as soon as a viable alternative appears.

Verified User
General Manager in Product Management
Internet Company, 11-50 employeesVWO
We have used conversion.com and Lucky Orange. This is the 3rd CRO tool we have purchased. I think VWO is better than the other two. We also evaluated Optimizely and VWO was the clear winner in terms of price and functionality. The one thing that VWO lacked that Optimizely had was the ability to add custom dimensions to users for more granular business-specific testing segments.
Director Of Technology
Agora FinancialPublishing, 51-200 employees
Return on Investment
Mixpanel
- Better customer service - we can better understand our individual customers by quickly viewing their Mixpanel profile. It also saves us a lot of time because we don't need to ask them as many questions (such as what browser they use) in order to resolve their issue.
- Conversion rates - we have significantly increased our conversion rates from users first landing on the website to filling out their contact details to join the website. As a result, we are able to spend more money on our digital advertising and thus we can acquire more users per day.

Verified User
Manager in Marketing
Real Estate Company, 11-50 employeesVWO
- We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
- We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
Head Of Development
310 NutritionRetail, 51-200 employees
Screenshots
Pricing Details
Mixpanel
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Mixpanel Editions & Modules
Edition
Free | $01 |
---|---|
Growth | $171 |
Enterprise | Contact sales |
- per month
Additional Pricing Details
Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!VWO
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
VWO Editions & Modules
Edition
TESTING | Get a Demo1 |
---|---|
CONVERSION OPTIMIZATION | Get a Demo2 |
ENTERPRISE | Get a Demo3 |
- The classic VWO A/B testing solution
- The all-in-one platform for all your optimization needs
- Customized solution with advanced AB testing and conversion optimization capabilities