Mixpanel vs VWO

• Mixpanel integrates seamlessly with Segment, our data capture tool. We can use this abstraction later to capture user behavior details and send it to Mixpanel with no additional coding.
• Mixpanel allows us to create user behavior funnels that can easily pinpoint problem areas in a user process, from which we can take action to correct and monitor changes in funnel conversion as a result.
• Mixpanel enables easy visualization of user event data without the need for IT intervention.

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• Images: Which pictures interact best with the end user over others
• Copy: A/B testing copy as an overlay on top of photos or below. Placement of copy is crucial to mobile first strategies and above the fold landscapes.
• Videos: A//B testing videos and video length. Trying to cap the engagement rate against time being watched. Also A/B testing where videos are best placed. Are they best used in the home page or product page or both.

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• Having a 255 property limit to be displayed in the UI has caused minor inconveniences when it comes to segmentation.
• For organizations with multiple products, aggregation and separation of projects can get tricky. An organization level option to segment across multiple projects would be a nice feature.

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• A/B test analysis is not great. Instead of giving you a specific number on lift, it gives you a range and calculates "likeliness to beat control". This is due to the fact they use Bayesian statistics and not Frequentist. Though I don't think they need to move away from B Statistics, having a specific numbered lift, like X% better/worse, would be extremely helpful in communicating the effect a test has to clients.
• No easy way to see how long a test has been running. Must look at the date range on a different view in analysis and then count the days. Very annoying since it could easily be solved by just listing the duration in days somewhere.
• Cannot compare conversion rates over time. Optimizely and most other AB testing platforms create a nice chart that shows how the conversion rates of different variations have changed in relation to each other overtime. VWO does not. Instead it gives you a line chart of the amount of conversions per variation over time. So naturally the line chart just keeps growing because conversions keep coming in. But comparing amount of conversions is very misleading since its conversion rate we care about.

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• It's informed our product roadmap, helping us see which features are most popular and which features are not necessary to continue.
• It's also helped us improve our communication processes so that more sales leads can be generated.
• Alerted us where problem areas in our conversion funnel are.

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• We have tested variations of enhancements that in turn, lead to more sales.
• Setting up some form tracking caused an issue in Internet Explorer, so we had to remove the tracking.

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