What users are saying about
Top Rated
93 Ratings
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Top Rated
169 Ratings
Top Rated
93 Ratings
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Score 8 out of 101

VWO

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Top Rated
169 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Mixpanel

It is very well suited to scenarios in which consumers of the data like to get their hands dirty, but don't necessarily have the chops to do complex data analysis themselves (think hands-on directors).It is less appropriate if you have teams of analysts that like to run complex, custom reports on large bodies of internal data. The best way to determine if Mixpanel is right for you would be to call them up and tell them as much as you can about your business and your reporting needs. They are very personable, while still being technically advanced and will be honest if what you're asking for would be too inefficient or impossible using Mixpanel. If it can be done, they'll prove it by setting up dummy data in your free account and demonstrating the solution.
Marshal Gaddis profile photo

VWO

VWO is a great option for agencies when conducting conversion optimization testing, as it is a relatively intuitive and easy to use platform with a robust set of capabilities.
Joseph Collins profile photo

Pros

Mixpanel

  • Mixpanel integrates seamlessly with Segment, our data capture tool. We can use this abstraction later to capture user behavior details and send it to Mixpanel with no additional coding.
  • Mixpanel allows us to create user behavior funnels that can easily pinpoint problem areas in a user process, from which we can take action to correct and monitor changes in funnel conversion as a result.
  • Mixpanel enables easy visualization of user event data without the need for IT intervention.
No photo available

VWO

  • Images: Which pictures interact best with the end user over others
  • Copy: A/B testing copy as an overlay on top of photos or below. Placement of copy is crucial to mobile first strategies and above the fold landscapes.
  • Videos: A//B testing videos and video length. Trying to cap the engagement rate against time being watched. Also A/B testing where videos are best placed. Are they best used in the home page or product page or both.
Iram Cesani profile photo

Cons

Mixpanel

  • Having a 255 property limit to be displayed in the UI has caused minor inconveniences when it comes to segmentation.
  • For organizations with multiple products, aggregation and separation of projects can get tricky. An organization level option to segment across multiple projects would be a nice feature.
No photo available

VWO

  • A/B test analysis is not great. Instead of giving you a specific number on lift, it gives you a range and calculates "likeliness to beat control". This is due to the fact they use Bayesian statistics and not Frequentist. Though I don't think they need to move away from B Statistics, having a specific numbered lift, like X% better/worse, would be extremely helpful in communicating the effect a test has to clients.
  • No easy way to see how long a test has been running. Must look at the date range on a different view in analysis and then count the days. Very annoying since it could easily be solved by just listing the duration in days somewhere.
  • Cannot compare conversion rates over time. Optimizely and most other AB testing platforms create a nice chart that shows how the conversion rates of different variations have changed in relation to each other overtime. VWO does not. Instead it gives you a line chart of the amount of conversions per variation over time. So naturally the line chart just keeps growing because conversions keep coming in. But comparing amount of conversions is very misleading since its conversion rate we care about.
Jeff Blettner profile photo

Likelihood to Renew

Mixpanel

Mixpanel 8.2
Based on 12 answers
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
No photo available

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin profile photo

Usability

Mixpanel

Mixpanel 9.0
Based on 1 answer
great, slick and clean interface
No photo available

VWO

VWO 8.2
Based on 2 answers
No answer on this topic is available.

Support

Mixpanel

Mixpanel 8.9
Based on 3 answers
Their email support staff is very responsive and they give you a dedicated account rep to handle any support needs.
Douglas Wright profile photo

VWO

VWO 9.1
Based on 4 answers
Fast, efficient, accurate, and insightful. Often giving suggestions on how to do something better than originally planned based on their experiences.
Ahmad Rahman profile photo

Online Training

Mixpanel

Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

VWO

VWO 6.4
Based on 1 answer
No answer on this topic is available.

Implementation

Mixpanel

Mixpanel 8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

Mixpanel

We looked at KISSmetrics, Google Analytics, and our own home-grown system.
George Luc profile photo

VWO

It's much easier to get right than GWO. It's much easier to understand than Omniture.That means it's much quicker to get tests running than either of the others. Both of which drove me spare with the level of complexity needed to try relatively simple things
Tom Kerwin profile photo

Return on Investment

Mixpanel

  • It's informed our product roadmap, helping us see which features are most popular and which features are not necessary to continue.
  • It's also helped us improve our communication processes so that more sales leads can be generated.
  • Alerted us where problem areas in our conversion funnel are.
Dianna Bai profile photo

VWO

  • We have tested variations of enhancements that in turn, lead to more sales.
  • Setting up some form tracking caused an issue in Internet Explorer, so we had to remove the tracking.
Megan Lattanzi profile photo

Screenshots

Pricing Details

Mixpanel

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mixpanel Editions & Modules

Mixpanel
Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

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