What users are saying about
3 Ratings
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Score 9 out of 100
18 Ratings
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Score 8.7 out of 100

Feature Set Ratings

    Data Collection

    9.6

    Nielsen Marketing Cloud

    96%

    The Trade Desk

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 3/3 features

    Collection of first-party data

    8.8
    88%
    3 Ratings
    N/A
    0 Ratings

    Collection of third-party data

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Access to Third-party Data Providers

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Data Classification

    9.2

    Nielsen Marketing Cloud

    92%

    The Trade Desk

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 3/3 features

    Audience taxonomy

    8.8
    88%
    3 Ratings
    N/A
    0 Ratings

    Tag Management

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Data Analysis Dashboard

    8.8
    88%
    3 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    10.0

    Nielsen Marketing Cloud

    100%

    The Trade Desk

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 2/2 features

    Data Transfer

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    DSP integration

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    DMP Analytics

    9.3

    Nielsen Marketing Cloud

    93%

    The Trade Desk

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 2/2 features

    Campaign Analytics

    9.5
    95%
    3 Ratings
    N/A
    0 Ratings

    Audience Analytics

    9.0
    90%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • The Trade Desk is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    9.0

    Nielsen Marketing Cloud

    90%
    3 Ratings
    9.5

    The Trade Desk

    95%
    7 Ratings

    Usability

    8.0

    Nielsen Marketing Cloud

    80%
    1 Rating
    10.0

    The Trade Desk

    100%
    1 Rating

    Support Rating

    5.0

    Nielsen Marketing Cloud

    50%
    1 Rating
    10.0

    The Trade Desk

    100%
    1 Rating

    Likelihood to Recommend

    Nielsen Marketing Cloud

    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Anonymous | TrustRadius Reviewer

    The Trade Desk

    After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
    Phil Parrish | TrustRadius Reviewer

    Pros

    Nielsen Marketing Cloud

    • Surveys.
    • Marketing email.
    Anonymous | TrustRadius Reviewer

    The Trade Desk

    • User engagement - Cookie matching provides better engagement and effectiveness
    • Reporting of campaigns - Great reporting on display advertising & platforms
    • Dashboard reporting - Scalable to global deployment & campaigns
    Anonymous | TrustRadius Reviewer

    Cons

    Nielsen Marketing Cloud

    • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
    • Downloading reports becomes difficult, especially for household level overlap reports.
    • Develops for integration are incredibly time-consuming!
    Nikita Patel | TrustRadius Reviewer

    The Trade Desk

    • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
    • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
    • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
    • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Nielsen Marketing Cloud

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    The Trade Desk

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Usability

    Nielsen Marketing Cloud

    Nielsen Marketing Cloud 8.0
    Based on 1 answer
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
    Anonymous | TrustRadius Reviewer

    The Trade Desk

    The Trade Desk 10.0
    Based on 1 answer
    It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Nielsen Marketing Cloud

    Nielsen Marketing Cloud 5.0
    Based on 1 answer
    I am rating this as neutral due to having minimal interaction with them
    Anonymous | TrustRadius Reviewer

    The Trade Desk

    The Trade Desk 10.0
    Based on 1 answer
    We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Nielsen Marketing Cloud

    Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.
    Anonymous | TrustRadius Reviewer

    The Trade Desk

    The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Nielsen Marketing Cloud

    • Audience de-duplication
    • MTA tagging and results
    • Audience Building capabilities
    Nikita Patel | TrustRadius Reviewer

    The Trade Desk

    • The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
    • We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
    • We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
    John Kobel | TrustRadius Reviewer

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