Nielsen Marketing Cloud vs. The Trade Desk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nielsen Marketing Cloud
Score 7.7 out of 10
N/A
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
The Trade Desk
Score 6.9 out of 10
N/A
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).N/A
Pricing
Nielsen Marketing CloudThe Trade Desk
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Nielsen Marketing CloudThe Trade Desk
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Nielsen Marketing CloudThe Trade Desk
Data Collection
Comparison of Data Collection features of Product A and Product B
Nielsen Marketing Cloud
8.3
6 Ratings
3% above category average
The Trade Desk
-
Ratings
Collection of first-party data8.56 Ratings00 Ratings
Collection of third-party data8.55 Ratings00 Ratings
Access to Third-party Data Providers7.95 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Nielsen Marketing Cloud
8.6
6 Ratings
2% above category average
The Trade Desk
-
Ratings
Audience taxonomy8.26 Ratings00 Ratings
Tag Management8.25 Ratings00 Ratings
Data Analysis Dashboard9.46 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Nielsen Marketing Cloud
7.9
5 Ratings
1% below category average
The Trade Desk
-
Ratings
Data Transfer7.95 Ratings00 Ratings
DSP integration7.95 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Nielsen Marketing Cloud
8.7
6 Ratings
9% above category average
The Trade Desk
-
Ratings
Campaign Analytics8.56 Ratings00 Ratings
Audience Analytics8.86 Ratings00 Ratings
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Nielsen Marketing CloudThe Trade Desk
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User Ratings
Nielsen Marketing CloudThe Trade Desk
Likelihood to Recommend
7.9
(7 ratings)
7.1
(7 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
10.0
(1 ratings)
Support Rating
5.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Nielsen Marketing CloudThe Trade Desk
Likelihood to Recommend
Nielsen
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
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The Trade Desk
After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
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Pros
Nielsen
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
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The Trade Desk
  • User engagement - Cookie matching provides better engagement and effectiveness
  • Reporting of campaigns - Great reporting on display advertising & platforms
  • Dashboard reporting - Scalable to global deployment & campaigns
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Cons
Nielsen
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
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The Trade Desk
  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
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Likelihood to Renew
Nielsen
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
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The Trade Desk
No answers on this topic
Usability
Nielsen
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
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The Trade Desk
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
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Support Rating
Nielsen
I am rating this as neutral due to having minimal interaction with them
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The Trade Desk
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
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Alternatives Considered
Nielsen
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
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The Trade Desk
The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
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Return on Investment
Nielsen
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
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The Trade Desk
  • The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
  • We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
  • We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
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