Nifty vs. Opal

I've found myself recommending Nifty to other business owners as well as for personal use. I've personally found it to be invaluable when it comes to:

• Daily / Weekly / Monthly / Quarterly recurring tasks
• Creating templates for company processes such as new product creation, marketing strategy, on-boarding, quarterly goals, content management
• Having forms zapped into a new task from multiple locations ensuring they're never overlooked
• Having clear milestones and timelines for projects
• Communicating on projects, tasks, and just in general
• Assigning different components of projects to different people
• Creating prior requirements that must be completed before completing the task

Incentivized

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

Incentivized

• An overview of project timelines and milestones.
• One-on-one or group conversations.
• Tracking the status of projects and tasks.

Incentivized

• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Incentivized

• Time Expense could be improved since we cannot edit the previous/past time logs entered.
• Lacks expense management and Purchase order management functionality
• Newest product updates are not always stable and I had to reach Nifty's support team a couple of times in the past to fix the issues with new updates e.g. our document management and meeting integrations had to be re-authorized

Incentivized

• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Incentivized

There's no comparison. Nifty does what all of these do all in one place (with the exception of Slack's community aspect with hashtagging - not sure if Nifty can do this, never tried) Nifty even has the ability to import directly from many other platforms - I've personally imported projects from Trello and Asana, saving tons of time in migration.

Incentivized

I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Percolate feels like it was built purely by an engineering team.

Incentivized

• Consistent communications.
• Staying on project schedule.
• Aligned projects with business strategies.

Incentivized

• Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.

Incentivized