Top Rated
601 Ratings
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Score 7.8 out of 100
174 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Pega Platform

Pega is great for corporate web apps when a certain work flow or process can be improved through automation or a more stream lined process. It can handle forms and documents really well, integrates well with many different services (including other Pega apps), can handle very complex work flows and logic to basic things like user permissions and notifications. I would say it is less suited for small business needs. I would also say it is not that great at handling media or very interactive screens such as video (something I have personally never seen done).
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Pega Platform
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Pega Platform
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Pega Platform
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Pega Platform
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Pega Platform
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Pega Platform
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Pega Platform
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Pega Platform
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Pega Platform
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Pega Platform

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Pega Platform
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Pega Platform
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Pega Platform
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Pega Platform
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Pega Platform

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Pega Platform
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Pega Platform
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Pega Platform

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Pega Platform
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Pega Platform
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Pega Platform

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Pega Platform
7.9
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Pega Platform
7.8
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Pega Platform
8.2
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Pega Platform
7.7

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Pega Platform
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Pega Platform
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Pega Platform
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Pega Platform
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Pega Platform
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Pega Platform
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Pega Platform

Process Engine

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
7.9
Process designer
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
8.7
Process simulation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
8.4
Business rules engine
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
8.4
SOA support
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
8.6
Process player
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
7.6
Support for modeling languages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
5.4
Form builder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
8.0
Model execution
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
8.4

Collaboration

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
8.3
Social collaboration tools
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
8.3

Content Management Capabilties

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
4.4
Content management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Platform
4.4

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Pega Platform

  • Reusability
  • Pega’s Situational layer cake architecture is capable of organizing application to suit enterprise needs. An enterprise can have a complex organization structure located around the globe. Because of Situational layer cake architecture reusing common policies and procedures is easy while allowing for differences between products, regions, channels and customer segments.Whereas with some application development platforms, separate copies of the application should be created to suite different business context.
  • Faster application delivery
  • With Pega developers can reuse common policies and procedures, replicate functions and industry specific frameworks and utilize pega UI elements to develop applications. IT is easy to deploy.Therefore developers are capable of delivering application earlier compared to some application development platforms. Pega reduces time taken to deliver an outcome.
  • Pega upgrades
  • Pega platform is upddated to adapt and work with latest technologies.
  • Proprietary users support and maintain Pega platform continuously. Pega customer support is always willing to enhance product support.
Anonymous | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Pega Platform

  • Pega’s Strategic Apps, Cobrowse and OpenSpan offerings appeal to midmarket customers, but Pega is not aggressively promoting Pega 7 and Pega Express as stand-alone iBPMS platforms to the midmarket.
  • Pega doesn't support powerful data or process modeling capabilities as compared to the other tools.
  • Pega doesn't support full extraction, transformation and loading capabilities as offered by other industry-leading tools. Pega support doesn't solve tickets correctly on-time.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Pega Platform

Pega Platform 10.0
Based on 6 answers
Pegasystems has continued to demonstrate a strong partnership with our organization and investment in their product that aligns with our overall vision and need. Pegasystems has engaged us at every level, with the assistance of minor defects to the overall roadmap planning and alignment of our goals
Anonymous | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Pega Platform

No score
No answers yet
No answers on this topic

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Pega Platform

Pega Platform 7.0
Based on 6 answers
It’s very slow sometimes, but that may be our servers. Also the Knowledge Library needs some work - again, not sure if it’s our setup or what- but I’m unable to search the body of an article for content, so I have to be very intentional with tagging, but it’s not ideal.
Anonymous | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Pega Platform

Pega Platform 8.0
Based on 1 answer
The online training is an excellent one, but still it is missing hands on development.
Anonymous | TrustRadius Reviewer

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Pega Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Pega Platform

Pega offers a business-friendly toolkit for defining applications. Unlike traditional BPM tools, there is much fewer complications, the technical syntax to handle in modeling processes and hardly any hard-coded programming. A well-trained business user can be trusted to create a business application from the Pegasystems BPM framework if desired. Pega also provides "Case Life cycle Management" - which allows any business user to capture and process the full scope of work in their operations, be it document handling, approvals, decision making, etc. These tasks can all be built into a process flow to automate as much as possible. The usage of design-once, the deploy-anywhere user interface has helped in saving a lot of effort.
Anonymous | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Pega Platform

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Pega Platform

  • With our framework, we have been able to build new applications in 10% of the time/cost. Example, we built an application that took 8 months and 1.2 million k in a traditional .net environment and was able to build a similar application in 60 days for about 100k
  • Collaboration with the designer shaves weeks off the requirements gathering
  • Standard reporting is a launchpad that allows the users to accept the system without waiting for MIS reports to follow application build which often would usually delay use for 60 to 90, but not with Pega
Chuck Kelly | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Pega Platform

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Pega Platform
8.1

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Pega Platform
10.0

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Pega Platform

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Pega Platform

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Pega Platform

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Pega Platform
7.0

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Pega Platform

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Pega Platform
8.0

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Pega Platform

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Pega Platform

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