What users are saying about

Sprout Social

Top Rated
262 Ratings

Sprinklr

Top Rated
102 Ratings

Sprout Social

Top Rated
262 Ratings
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Score 7.9 out of 101

Sprinklr

Top Rated
102 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

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Likelihood to Recommend

Sprout Social

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.
Jimmy Mack profile photo

Sprinklr

For us Sprinklr is working quite nicely. We have used it along side other technologies and our partners have done (or are currently doing) the same, however Sprinklr is the technology tool of choice. We also stay completely up to date with what other social space tech tools are providing. We always want to be leading in all that we do. Sprinklr keeps up with latest technology needs and adapts quickly if needed.
No photo available

Feature Rating Comparison

Listening/monitoring

Sprout Social
6.8
Sprinklr
7.3
Boolean keyword searches
Sprout Social
7.5
Sprinklr
7.9
Filtering out noise/spam
Sprout Social
7.2
Sprinklr
6.0
Sentiment analysis
Sprout Social
5.5
Sprinklr
6.3
Broad channel coverage
Sprout Social
6.9
Sprinklr
8.9

Publishing

Sprout Social
7.6
Sprinklr
7.5
Content planning and scheduling
Sprout Social
8.1
Sprinklr
8.7
Audience targeting
Sprout Social
7.3
Sprinklr
6.6
Content optimization
Sprout Social
7.1
Sprinklr
7.5
Workflow management
Sprout Social
7.7
Sprinklr
7.2

Engagement

Sprout Social
7.1
Sprinklr
8.1
Automated routing and prioritization
Sprout Social
6.3
Sprinklr
7.6
Customer interaction histories
Sprout Social
8.2
Sprinklr
8.5
Bulk actions
Sprout Social
7.0
Sprinklr
8.2

Marketing

Sprout Social
6.8
Sprinklr
7.0
Lead generation
Sprout Social
6.3
Sprinklr
6.4
Content marketing
Sprout Social
7.5
Sprinklr
7.8
Paid media management
Sprout Social
6.2
Sprinklr
6.5
Campaigns and promotions
Sprout Social
7.2
Sprinklr
7.3

Channel coverage/integration

Sprout Social
8.2
Sprinklr
7.8
Twitter
Sprout Social
9.0
Sprinklr
9.2
Facebook
Sprout Social
8.6
Sprinklr
8.4
LinkedIn
Sprout Social
7.8
Sprinklr
8.5
Google+
Sprout Social
8.6
Sprinklr
8.6
Instagram
Sprout Social
7.2
Sprinklr
7.6
Pinterest
Sprout Social
8.0
Sprinklr
6.5
YouTube
Sprout Social
8.0
Sprinklr
5.7

Reporting/analytics

Sprout Social
8.3
Sprinklr
8.3
Campaign success analytics
Sprout Social
7.8
Sprinklr
8.9
Real-time tracking
Sprout Social
8.8
Sprinklr
8.0
Competitor analysis
Sprout Social
8.2
Sprinklr
8.0

Account management

Sprout Social
7.8
Sprinklr
7.4
Role-based user permissions & privileges
Sprout Social
8.8
Sprinklr
8.2
Mobile access
Sprout Social
6.8
Sprinklr
6.6

Pros

  • Simple to understand visual reports: the kind you can just SEND to managers, without the need to EXPLAIN what they mean :)
  • A robust scheduling platform so you can arrange the content for the week according to your publishing topics and still be allowed to manually intervene when/if needed
  • Being cloud-based and also available for smartphones and tablets allows for reliability: you'll always have some form of access to your material and venues, no matter where you are.
  • When we first started using SproutSocial they were still showing the "posted via" signature on Facebook, now it is gone. So the experience users see and live is made to look like it just came from a human, not by a scheduled machine, which is a great personal touch.
  • With LinkedIn Pages support in the building, they'll surely add another important platform to their portfolio.
Valentin Vesa profile photo
  • Reporting capabilities: Sprinklr's reporting tool is able to make any custom report that you can imagine. The reporting tool takes some getting used to if you're not a data scientist, but once you get the hang of it, it's one of the best I've seen in terms of breadth.
  • Listening and monitoring capabilities: Sprinklr is one of the best social media management tools for listening that I've come across. With customizable dashboards, you're able to create streams for just about anything. With Sprinklr, you can keep tabs on your dissenters and respond to them in an efficient manner.
  • Content management: Sprinklr allows users to import collateral into the system, making it easy to reuse content. We would upload the photos we used and tag them in a way that we could search for them later. This made it incredibly easy to find old content right in the tool.
Madalyn Muncy profile photo

Cons

  • You shouldn't have to pay $20 more a month just to get Google Analytics integration when you can get Google Analytics for free.
  • Metrics can be skewed if your organization is required to be 8-5, Monday-Friday – especially in the response time. Should be a way to adjust for operational hours.
  • LinkedIn only grabs my personal account and not our City page, so while it works with LinkedIn, it isn't very helpful for the organization.
  • Would like to see more for Google+ data.
Shonda Ranson profile photo
  • One caveat is that their permissions are on the person and not on the platform. Working with them to address.
No photo available

Likelihood to Renew

Sprout Social6.2
Based on 61 answers
For clear, general-audience-friendly metrics and team monitoring of your social media communications, this is the best aggregate product that I have seen and used for the cost. I liked it so much after the introductory trial that I decided to use this product and pay for the subscription out of my own pocket as a personal investment for my organization. So, while the Standard $40/month doesn't have everything, the items that are missing, I can get for free – just not in the same suite. For example, Google Analytics are free, just not integrated in Sprout Social; and the optimum timing add-on can be done at a much lower cost using tweriod and buffer. When renewal comes around, the choice will be purely around my budget.
Shonda Ranson profile photo
Sprinklr8.5
Based on 28 answers
Sprinklr has been a great partner for us, even though it is quickly growing to adjust to the market. They bend over backwards to ensure our success and the platform is always evolving to better meet our needs.
Krisleigh Hoermann profile photo

Usability

Sprout Social8.0
Based on 16 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst profile photo
Sprinklr8.0
Based on 6 answers
The product isn't as user friendly and intuitive as I would like.
No photo available

Reliability and Availability

Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo
Sprinklr9.1
Based on 5 answers
I don't recall any downtime, though bugs in its ability to collect data or present data were somewhat common.
No photo available

Performance

Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo
Sprinklr8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Support

Sprout Social9.2
Based on 12 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre profile photo
Sprinklr9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Sprout Social8.9
Based on 10 answers
Smooth sailing.
Lisa Kribs-LaPierre profile photo
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

  • The overall package
  • Price point
  • and great design and UI
Lisa Kribs-LaPierre profile photo
We looked at a dozen and the shortlist ended with Spredfast and Sprinklr. Chose Sprinklr because they were more Enterprise ready at the time. We continue to review other SMMS's, but have seen no reason to leave Sprinklr.
No photo available

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • It has been able to provide us quick metrics and takeaways for each of our clients as we compile a monthly report for about 6 of our brands.
  • We have run into issues where the paid and organic data is not separated out so we have reported incorrect data.
  • Its the most comprehensive tool we use where we can see all metrics and a general overview of how our content is doing.
Kelcey Zacarese profile photo
  • Our governance process is now >80% compliant with branded URL shortening, link tracking code and overall compliance.
No photo available

Screenshots

Sprout Social

Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprout Social More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information