What users are saying about

Sprout Social

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Top Rated
275 Ratings

Sprinklr

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106 Ratings

Sprout Social

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Top Rated
275 Ratings
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Score 8 out of 101

Sprinklr

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106 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Sprout Social

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.
Jimmy Mack profile photo

Sprinklr

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Listening/monitoring

Sprout Social
6.8
Sprinklr
7.2
Boolean keyword searches
Sprout Social
7.5
Sprinklr
7.7
Filtering out noise/spam
Sprout Social
7.2
Sprinklr
6.5
Sentiment analysis
Sprout Social
5.5
Sprinklr
6.2
Broad channel coverage
Sprout Social
6.9
Sprinklr
8.3

Publishing

Sprout Social
8.0
Sprinklr
7.5
Content planning and scheduling
Sprout Social
8.3
Sprinklr
8.5
Audience targeting
Sprout Social
7.9
Sprinklr
6.8
Content optimization
Sprout Social
7.6
Sprinklr
7.5
Workflow management
Sprout Social
8.2
Sprinklr
7.4

Engagement

Sprout Social
7.3
Sprinklr
8.2
Automated routing and prioritization
Sprout Social
6.3
Sprinklr
7.7
Customer interaction histories
Sprout Social
8.5
Sprinklr
8.3
Bulk actions
Sprout Social
7.1
Sprinklr
8.5

Marketing

Sprout Social
7.0
Sprinklr
7.1
Lead generation
Sprout Social
6.6
Sprinklr
7.2
Content marketing
Sprout Social
8.0
Sprinklr
8.1
Paid media management
Sprout Social
6.2
Sprinklr
6.2
Campaigns and promotions
Sprout Social
7.2
Sprinklr
6.8

Channel coverage/integration

Sprout Social
7.9
Sprinklr
8.1
Twitter
Sprout Social
9.1
Sprinklr
9.4
Facebook
Sprout Social
8.4
Sprinklr
8.8
LinkedIn
Sprout Social
7.4
Sprinklr
8.7
Google+
Sprout Social
7.1
Sprinklr
8.6
Instagram
Sprout Social
7.5
Sprinklr
8.0
Pinterest
Sprout Social
8.0
Sprinklr
6.7
YouTube
Sprout Social
8.0
Sprinklr
6.5

Reporting/analytics

Sprout Social
8.2
Sprinklr
8.3
Campaign success analytics
Sprout Social
8.0
Sprinklr
9.0
Real-time tracking
Sprout Social
8.9
Sprinklr
8.1
Competitor analysis
Sprout Social
7.7
Sprinklr
7.8

Account management

Sprout Social
7.8
Sprinklr
7.3
Role-based user permissions & privileges
Sprout Social
8.9
Sprinklr
8.2
Mobile access
Sprout Social
6.7
Sprinklr
6.4

Pros

  • Scheduling content
  • Aggregating analytics from various social media platforms
  • One-click reporting
Jimmy Mack profile photo
  • Great customizable tagging features, filters, custom dashboards, etc.
  • A great one & done solution.
  • Very detailed data available, that is much easier to pull than native reports and often allows for further details unavailable natively (if set up properly. This is time-consuming.
No photo available

Cons

  • Fairly basic interface
  • Analytics are surface level
  • No social listening
Jimmy Mack profile photo
  • I would like to see more affordable Sprinklr online training available, especially for utilizing new features. I am planning to invest in a 4 day certification workshop in London this summer, but I estimate it will cost me $5k+.
  • There is the very rare, but occasional "bug". This is most likely due frequent updates. I find that "refreshing" my screen often solves any issue.
Rebecca Ruck profile photo

Likelihood to Renew

Sprout Social6.2
Based on 61 answers
I really like Sprout Social, but I am also using other platforms such as ShortStack, because not only does it allow me to create tabs and campaigns, it also provides analytics. I wish Sprout Social offered at least a mobile or campaign feature
Haley Holt profile photo
Sprinklr8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain profile photo

Usability

Sprout Social8.0
Based on 16 answers
There is no flaw in usability.
Valentin Vesa profile photo
Sprinklr8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo
Sprinklr9.1
Based on 5 answers
It was never not available, seriously I can't remember one time it was "down".
Sonja Broze profile photo

Performance

Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo
Sprinklr8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Sprout Social9.2
Based on 12 answers
The support is always there, almost instant. Whenever I start my live chat support session the answer is there.
Valentin Vesa profile photo
Sprinklr9.0
Based on 6 answers
99% of the time our team receives solid, timely support from the Sprinklr Support Team. As with anyone, the more info/screenshots you can provide, the better they can help you. They are always quick to respond, professional and do a great job of communicating the status and reaching out if they need more info.
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Sprout Social8.9
Based on 10 answers
Smooth sailing.
Lisa Kribs-LaPierre profile photo
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack profile photo
It is clear that Sprinklr has built from the ground-up. Past tools have been clunky, buggy, lightweight, and promised features that were never delivered. The idea of "moderation" shows that other companies are not thinking in terms of relationships yet. Internal collaboration within other tools was non-existent. Sprinklr rarely has hiccups and has pretty much always delivered on-time or delivered features as a bonus. Feedback provided by clients actually is turned into enhancements. As a client, it feels really good to be listened to and to have needs addressed and problems solved
Alison J. Herzog, MBA profile photo

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Monitor and increase engagement on owned social channels
  • Easily report on social media activities to higher ups
  • minimal cost so not a huge investment
Jimmy Mack profile photo
  • Reputation Management
  • Brand Awareness
No photo available

Screenshots

Sprout Social

Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprout Social More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information