Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works.
For $200 monthly the user…
SnapApp is a sister company of Uberflip. We had great results (2500 leads created within the year) and allowed our Sales Team to overachieve on our revenue goals.
In my experience Uberflip measures up quite well to Seismic. It is easier to find the content you need in cotnent hubs and because of the interface. That makes it more useful. It is similarly easy to share content. Where Uberflip is weaker is backend link tracking viewing …
We were evaluating apples and oranges, really. At the time of our evaluation, PathFactory was more of a system (called LookBookHQ at the time) to create individual landing pages. Content was not really centralized or reported on outside of the individual page created.
Ceros is a completely different type of tool, and didn't have the full functionality we needed. PathFactory was good but lacked some ABM features for customization. Overall, we chose Uberflip because of all the integrations and ABM functionality we were after. They also wow'ed …
I think they have different perspectives and solutions, I think Uberflip is similar but different and use both to complement the strategy, there are things that they share and I choose which is the best from both in that specific area and used it. I love HubSpot and I think …
We preferred the vision for Uberflip and the team we worked with. It has an aggressive development roadmap and they roll out features quickly, including better integrations with our wider tech stack - including 6sense, salesforce, and Marketo,
I have not used an Uberflip alternative as I find Uberflip to be leading the pack. I've heard peers using PathFactory, but none of them seemed too impressed.
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Chose Uberflip
When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful …
Uberflip truly integrates with the website experience through the resources hub and streams, but also in main website pop-ups and embedded tiles. It also fully integrates with our Marketing Automation Platform so we get additional information and data.
We looked at 6 different categories of these products. Below I outline how Uberflip stacked up against the other products.
Look N Feel: The Uberflip platform and front end hub look n feel scored higher than either of the other products. They had more template options, better …
I have not found another platform that provides all the functionality Uberflip does. Before Uberflip we cobbled together content on our website, in our marketing automation platform, internal share sites for sales and such to give us a fraction of what Uberflip can do.
Uberflip's strengths seem to be in the organization and delivery of content journeys, the measurement of content engagement and integration into a broader digital marketing strategy (SEO capabilities, embedding on pages, partnerships and integrations).
The WordPress site that we used before Uberflip was not intuitive, required developer time to maintain, and did not offer the same level of customization to the content types as Uberflip does. The connection with Pardot was not as smooth either.
Compared to Issuu, Uberflip has higher level content creation solutions and more integration of multi-media components for campaigns. Uberflip also allows everyone to build campaigns within the design itself.
Uberflip is a simpler solution and gets the job done. Yes, there are more bells and whistles with some of the enterprise level solutions, but they are going to be more costly and complex. Uberflip gives you what you need to get the job done for the most part.
We started with a custom resource hub built with our website It quickly became outdated and didn't meet our needs. It lacked all of the features that UberFlip has and continuously improves on.
The only competitor we looked at in comparison to Uberflip was Visually. From our perspective, Visually just didn't align with the content hub needs we were needing. We also had a more enjoyable sales process with Uberflip as they spent a lot of time customizing our demo …
At the time of purchase we looked a few different Content Management Systems but what really stood out with Uberflip was the competitive pricing and the outstanding Customer Support team. They were there with us through set up making it an easy transition over and the customer …
We selected Uberflip because it was integrated with HubSpot and provided a user experience similar to what we were developing on our website. Uberflip has also been very responsive since day 1 and gets our issues resolved quickly. We looked at doing more in-house or building it …
I was not involved in the initial selection of Uberflip and have not used competitive products. In the past I have dealt with home-grown web pages/sections that housed content and it was very painful.