Workato is a cloud or on-premise automation and integration platform with enterprise-grade
capabilities and no coding required. Workato provides pre-built connectors to integrate with over 300
business applications and enables task automation across apps.
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Zapier
Score 8.9 out of 10
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The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
We were able to get into contact with Workato faster, and at the time preferred the native integrations offered in Workato compared to Zapier. As of today, their offerings are much more similar.
Workato is much simpler to learn and configure than Dell Boomi. While powerful, I struggled with Boomi's interface. I know Boomi is powerful and trusted by many enterprises, but it seems a little inaccessible to me - the learning curve is a little too steep and I don't have the …
From what I could see, Zapier was very limited against what Workato was offering. The model of Zapier, at first sight, was very easy to understand: you pick 2 connectors and create a process in the middle, but that's where Workato made the difference, on how easy the recipe …
Zapier was great for simple integrations, however, error handling and recipe writing isn't as strong. We also found the pricing to be deceiving once working on more complex integrations.
Zapier's integration tools are impressive, especially considering the cost. Their connectors are lacking functionality vs Workato, which ultimately leads to more development time and cost. Workato's built-in functionality, like lookup tables, are extremely impressive. They …
Verified User
Supervisor
Chose Workato
Workato is much more advanced than Zapier, and although less apps/integrations are offered - but the ones offered are really deep ones. This is also geared towards enterprises is what I believe whereas Zapier focuses more on SMEs and Mid-Market. Although learning curve is steep …
Workato is definitely the easiest tool to work with. We found other tools more challenging when there are no pre-built connectors, and it requires coding knowledge to extract objects from JSON payload for example. In Workato, the payload is auto parse and each object can be …
Workato beats the competition pound for pound, not even close. It's a much more enterprise-grade tool, designed from the ground up to be stable, solid, and secure. The other tools I've tried were either buggy, lacking in capability, felt like toys, or were really hard to scale.
Verified User
Director
Chose Workato
I use Workato for the full view of my process. Both the console on errors and debugging as well as the unified view of each task I'm automating. In addition, I know that Workato has all the power necessary for enterprise integration.
A market leader when it comes to an out of the box/do it yourself integration tool. It is very user-friendly with an excellent track record for new connectors and reliability.
We found Workato to be easier to use, more powerful and more robust than other solutions we tested at the time. It simply does the trick and allowed us to implement all that we needed in all the precise details we needed. It gave us all the power, flexibility and autonomy we …
Founder and Growth Hacker at Big Red's Equipment Sales
Chose Zapier
PieSync is historical real-time 2-way syncing. It doesn't get any better than that. However, Zapier has way more connectors, so there is a place for both. Workato looked robust, but was really lacking on triggers and actions, and it cost more than Zapier and PieSync combined. …
The only other major alternative we've tried against Zapier is Workato. Workato was great and had a lot of features, but was a bit overkill for what we needed. It was definitely more feature-rich, but it was also 3-4x the price and we didn't really need all the features it …
Zapier, in my opinion, is more user-friendly than Workato. Their pricing is also much better. I believe Workato's ability to handle complex steps may be superior to Zapier, but not by much. I chose and continue to choose Zapier because of its overall presentation, usability, …
Users have consistently found Workato helpful in automating their complex business processes. Common scenarios where Workato has proven useful include synchronizing inventory between multiple applications, automating sales workflows, and integration with ERP, CRM systems, and third-party APIs. Reviewers tend to appreciate Workato’s compatibility with a multitude of applications and its power in handling multi-step workflows, which enables them to maintain inter-department synchronicity, improve operational efficiency, and eliminate redundancy in tasks.
On the other hand, reviewers of Zapier tend to use it to handle more straightforward tasks, like integrating and automating functions between different software applications. Users have mainly used it for tasks such as sending email alerts when a new entry is added to a CRM system, moving data between different apps, scheduling social media posts, or automating repeated tasks in project management software. Zapier’s strong suit highlighted by the customers is its ease of use, broad range of integrations, and ability to automate simple tasks efficiently, freeing up users’ time for more strategic tasks.
Features
Workato
Zapier
Cloud Data Integration
Comparison of Cloud Data Integration features of Product A and Product B
Workato is brilliant to make separate applications work together without much effort or specialists being needed. When specific events on software A should trigger actions on B (or more) and you want that to happen without any development or big budgets, that's where Workato comes into play. It's a great help if you want tasks automated, communications flowing and data synced between different applications.
If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.
The Workato product interface is brilliantly thought through and designed. The learning curve for first timers is easy enough to get started and build useful things, and Workato really shines in their ability to handle complex triggers and interactions. Workato allows people to build software apps so much faster than by coding each functionality.
Workato has fantastic documentation, making things accessible without any holes in the product. The product just works, never has any bugs, never lags, and just generally allows us to see and change exactly what we need to.
Workato has an absolutely amazing support team. We tried the free version for a while, then realized it was the single most important software tool we have, and we upgraded. The support at the paid tier is A+, seriously the best from any company we've worked with. Feels more like a good friend then a support rep.
Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
Customer support - responsive, but often not equipped to help efficiently identify root cause of issue. Need to improve escalation to technical resources and turnaround time
Recipe organization and sharing. Can be challenging to copy recipes, or grab recipes from publicly available site. There are often dependencies and errors that have vague descriptions.
The sheer work Workato eliminates from people's daily jobs is simply a great contribution to people's productivity and a boost to capability. It actually strikes the balance between business and tech teams. It also reduces dependency on developers, and speeds up their delivery too. The only reason it's not a full 10/10 is for the price - it's a bit expensive for what we'd like, and their batch or high data volume processing can be improved.
The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).
They employ an extremely knowledgeable team of problem solvers. I've never had a disappointing interaction or one that has left me still searching for answers. I know that when I ask for help, they'll partner with me until we find a solution together
Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
We discovered that we could not use Workato for our more complex, large enterprise integrations. It was useful for simple workflows that matched the prebuilt recipes.
We already used Zapier, but since it doesn't support NetSuite we had to choose another automation platform. Now that we've been using Workato for a few months, we have plans to move the stuff we're going through Zapier to Workato. We set up a trial account with all the other platforms, and they were all more expensive and A LOT more complicated than Workato.
We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.
As business consultants, Workato has greatly improved our offerings to our clients as well as improved the time frame to implement automated workflows and integrations.
For our clients, the return on investment is almost immediate. Once a Workato recipe is up and running (which can be done very fast), data is integrating, duplicate data entry and user errors are eliminated, and cross-company KPI metrics are easier to report than ever.