Overview
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It…
Works well for mid-cap and up
Experience with Bronto and Deliverability
Bronto Review
Bronto Marketing Platform - Think Dinosaur for Power, Strength and Size - Not Extinction!
Bronto Marketing Platform
Replace a giant tech stack with this one slick tool!
Excellent choice for sophisticated email campaign needs
All-in-one platform
Bronto - A powerful email marketing tool for everybody
Long Time Bronto Marketing Platform User
- We use the Bronto Marketing Platform across our entire organization to send emails to our customers.
- It is used for 5 different brands, to …
Bronto Marketing Platform Review
Using Bronto for email marketing
Bronto: Great for Large Companies
Bronto could make sense
We are using Bronto across the whole organization. The main users are the marketing department, but it is empowering all the segmented …
Why we use Bronto
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (58)9.494%
- Dashboards (57)7.878%
- Standard reports (56)7.878%
- List management (56)7.474%
Pricing
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7WYSIWYG email editor(50) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.4Dynamic content(50) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 6.4Ability to test dynamic content(49) Ratings
Users can test dynamic content prior to launching a campaign.
- 4.5Landing pages(25) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9A/B testing(55) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(50) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 9.4Email deliverability reporting(58) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 7.4List management(56) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.4Triggered drip sequences(48) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.8Dashboards(57) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(56) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.1Custom reports(43) Ratings
Users can create custom reports.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Bronto Marketing Platform (discontinued)?
Bronto Marketing Platform (discontinued) Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Bronto Marketing Platform (discontinued) Integrations
- NetSuite ERP
- Salesforce Commerce Cloud
- Shopify
- Shopify Plus
- Magento Commerce Cloud (formerly Magento)
Bronto Marketing Platform (discontinued) Competitors
Bronto Marketing Platform (discontinued) Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | English-speaking countries |
Supported Languages | English |
Bronto Marketing Platform (discontinued) Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(126)Community Insights
- Business Problems Solved
- Pros
- Cons
Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send targeted email marketing campaigns, including promotional emails, newsletters, and important pre-delivery information. With Bronto's workflows and automation features, users can improve their email marketing strategies over time and effectively nurture leads. The platform's tracking capabilities provide valuable insights into email performance through click tracking, interaction monitoring, and conversion tracking. Additionally, the API integration allows users to tie Bronto tightly into their websites and third-party applications for seamless communication. Users appreciate Bronto's built-in features, particularly when creating email content with DreamWeaver. The software's ease of use and flexibility make it suitable for mid-cap and larger businesses in need of comprehensive features and functionalities. Overall, Bronto Marketing Platform serves as a complete email management solution, supporting sales and marketing efforts across multiple brand sites within organizations.
User-friendly Workflow Interface: Users consistently praised Bronto Marketing Platform's workflow interface, describing it as highly impressive and one of the best they have seen. Many users found it easy to use and intuitive, allowing for quick email creation without any hassle.
Flexible Customization Options: The flexibility of Bronto Marketing Platform was highly appreciated by users. They specifically mentioned its robust API, which enables them to customize the software according to their specific needs, even if the software doesn't initially have the desired functionality. This customization capability has been a valuable asset for many reviewers.
Powerful Segmentation Tools: Users highlighted the usefulness of Bronto Marketing Platform's custom segment tool, considering it to be fantastic and best-in-class. Many users mentioned that it allows them to create pools of subscribers based on any criteria they can think of, which is crucial for sending targeted and relevant email messages. The segmentation functionality in Bronto Marketing Platform has greatly contributed to successful email marketing programs for numerous customers.
Pricing Structure: Some users have expressed frustration with Bronto's pricing structure, finding it problematic and lacking transparency. They feel that they are being charged for features that should be included or were previously included in the software. There is a perception among some reviewers that the pricing practices are deceptive, suggesting a need for more transparent pricing on Bronto's website.
Customer Support: Several users have mentioned experiencing difficulties with Bronto's customer support. They express frustration with longer response times and difficulty in getting answers and resolutions to their issues or questions. This dissatisfaction seems to have increased after Bronto was acquired by Netsuite, with users feeling a lack of internal communication and external updates post-acquisition. Some users also mention difficulties with Bronto's billing department and the effort required to obtain credits.
Lack of Commerce Features: Users feel that Bronto is slow in introducing features geared toward commerce. They mention that simple tools like Cart Recovery are not included in the platform and have to be paid for as separate apps. Users compare Bronto to competitors like MailChimp and feel that Bronto lacks useful third-party apps. They also mention instances where third-party companies had a terrible experience trying to integrate with Bronto, with the business development team not responding or ignoring them.
Attribute Ratings
Reviews
(1-25 of 58)Works well for mid-cap and up
- WYSIWYG email editor
- 70%7.0
- Dynamic content
- 70%7.0
- Ability to test dynamic content
- 70%7.0
- A/B testing
- 100%10.0
- Email deliverability reporting
- 90%9.0
- List management
- 70%7.0
- Triggered drip sequences
- 90%9.0
- Dashboards
- 70%7.0
- Standard reports
- 70%7.0
- Custom reports
- 70%7.0
Experience with Bronto and Deliverability
- WYSIWYG email editor
- 60%6.0
- Dynamic content
- 40%4.0
- Ability to test dynamic content
- 40%4.0
- Landing pages
- 40%4.0
- A/B testing
- 80%8.0
- Mobile optimization
- 70%7.0
- Email deliverability reporting
- 100%10.0
- List management
- 70%7.0
- Triggered drip sequences
- 70%7.0
- Dashboards
- 80%8.0
- Standard reports
- 80%8.0
- Custom reports
- 70%7.0
Bronto Review
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- 60%6.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 90%9.0
- List management
- 80%8.0
- Triggered drip sequences
- 60%6.0
- Dashboards
- 90%9.0
- Standard reports
- 80%8.0
- Custom reports
- 50%5.0
Bronto Marketing Platform - Think Dinosaur for Power, Strength and Size - Not Extinction!
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- N/AN/A
- A/B testing
- 80%8.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 90%9.0
- List management
- 90%9.0
- Triggered drip sequences
- 90%9.0
- Dashboards
- 100%10.0
- Standard reports
- 90%9.0
- Custom reports
- 80%8.0
Bronto Marketing Platform
- WYSIWYG email editor
- 80%8.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 50%5.0
- A/B testing
- 80%8.0
- Mobile optimization
- 80%8.0
- Email deliverability reporting
- 80%8.0
- List management
- 80%8.0
- Triggered drip sequences
- 80%8.0
- Dashboards
- 80%8.0
- Standard reports
- 80%8.0
- Custom reports
- 80%8.0
Replace a giant tech stack with this one slick tool!
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- N/AN/A
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- N/AN/A
Excellent choice for sophisticated email campaign needs
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- N/AN/A
- A/B testing
- 100%10.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 100%10.0
All-in-one platform
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 80%8.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Dashboards
- 90%9.0
- Standard reports
- 100%10.0
Bronto - A powerful email marketing tool for everybody
- WYSIWYG email editor
- 60%6.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 80%8.0
- Landing pages
- 70%7.0
- A/B testing
- 70%7.0
- Mobile optimization
- 70%7.0
- Email deliverability reporting
- 80%8.0
- List management
- 80%8.0
- Triggered drip sequences
- 80%8.0
- Dashboards
- 80%8.0
- Standard reports
- 80%8.0
- Custom reports
- 80%8.0
Long Time Bronto Marketing Platform User
- WYSIWYG email editor
- 60%6.0
- Dynamic content
- 60%6.0
- Ability to test dynamic content
- 60%6.0
- A/B testing
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Dashboards
- 60%6.0
- Standard reports
- 40%4.0
- Custom reports
- 30%3.0
Bronto Marketing Platform Review
- WYSIWYG email editor
- 70%7.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 60%6.0
- Landing pages
- 80%8.0
- A/B testing
- 50%5.0
- Mobile optimization
- 70%7.0
- Email deliverability reporting
- 80%8.0
- List management
- 80%8.0
- Triggered drip sequences
- 60%6.0
- Dashboards
- 70%7.0
- Standard reports
- 70%7.0
- Custom reports
- 70%7.0
Using Bronto for email marketing
- WYSIWYG email editor
- 70%7.0
- Dynamic content
- 70%7.0
- Ability to test dynamic content
- 50%5.0
- Landing pages
- 10%1.0
- A/B testing
- 50%5.0
- Mobile optimization
- 60%6.0
- Email deliverability reporting
- 80%8.0
- List management
- 80%8.0
- Triggered drip sequences
- N/AN/A
- Dashboards
- 70%7.0
- Standard reports
- 50%5.0
- Custom reports
- 30%3.0
Bronto: Great for Large Companies
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 90%9.0
- A/B testing
- 80%8.0
- Email deliverability reporting
- 80%8.0
- List management
- 70%7.0
- Triggered drip sequences
- 90%9.0
- Dashboards
- 80%8.0
- Standard reports
- 80%8.0
- Custom reports
- 70%7.0
Bronto could make sense
- WYSIWYG email editor
- 80%8.0
- Dynamic content
- 60%6.0
- Ability to test dynamic content
- 60%6.0
- Landing pages
- 60%6.0
- A/B testing
- 80%8.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 100%10.0
- List management
- 90%9.0
- Triggered drip sequences
- 70%7.0
- Dashboards
- 70%7.0
- Standard reports
- 70%7.0
- Custom reports
- 70%7.0
Why we use Bronto
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 80%8.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 90%9.0
- Dashboards
- 70%7.0
- Standard reports
- 80%8.0
- Custom reports
- 80%8.0
Bronto is an effective and easy to use platform, plus they have the best logo / mascot!
- WYSIWYG email editor
- 60%6.0
- Dynamic content
- 70%7.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- 100%10.0
- A/B testing
- 100%10.0
- Mobile optimization
- 60%6.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 80%8.0
- Dashboards
- 100%10.0
- Standard reports
- 80%8.0
- Custom reports
- N/AN/A
Bronto a great affordable choice for ecommerce
- WYSIWYG email editor
- 70%7.0
- Dynamic content
- 70%7.0
- Ability to test dynamic content
- 70%7.0
- Landing pages
- 40%4.0
- A/B testing
- 70%7.0
- Mobile optimization
- 70%7.0
- Email deliverability reporting
- 70%7.0
- List management
- 70%7.0
- Triggered drip sequences
- 80%8.0
- Dashboards
- 60%6.0
- Standard reports
- 60%6.0
- Custom reports
- 50%5.0
Easy Functionality, but for a Hefty Fee
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 60%6.0
- Ability to test dynamic content
- 60%6.0
- Landing pages
- 60%6.0
- A/B testing
- 90%9.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 100%10.0
- List management
- 80%8.0
- Triggered drip sequences
- 100%10.0
- Dashboards
- 60%6.0
- Standard reports
- 60%6.0
- Custom reports
- 70%7.0
Solid ESP for a growing company
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 70%7.0
- Landing pages
- N/AN/A
- A/B testing
- 70%7.0
- Mobile optimization
- 80%8.0
- Email deliverability reporting
- 80%8.0
- List management
- 90%9.0
- Triggered drip sequences
- 90%9.0
- Dashboards
- 80%8.0
- Standard reports
- 80%8.0
- Custom reports
- 80%8.0
Advanced email marketing tool
- WYSIWYG email editor
- 60%6.0
- Dynamic content
- 60%6.0
- Ability to test dynamic content
- 80%8.0
- A/B testing
- 70%7.0
- Mobile optimization
- 70%7.0
- Email deliverability reporting
- 70%7.0
- List management
- 70%7.0
- Dashboards
- 90%9.0
- Standard reports
- 90%9.0
Great tool
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 100%10.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 100%10.0
Bronto: I would recommend
- WYSIWYG email editor
- 50%5.0
- Dynamic content
- N/AN/A
- Ability to test dynamic content
- N/AN/A
- Landing pages
- N/AN/A
- A/B testing
- 70%7.0
- Mobile optimization
- 70%7.0
- Email deliverability reporting
- 100%10.0
- List management
- 90%9.0
- Triggered drip sequences
- 80%8.0
- Dashboards
- 80%8.0
- Standard reports
- 70%7.0
- Custom reports
- 60%6.0
Bronto... it's okay
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 50%5.0
- Ability to test dynamic content
- 60%6.0
- A/B testing
- 80%8.0
- Mobile optimization
- 80%8.0
- Email deliverability reporting
- 100%10.0
- List management
- 20%2.0
- Triggered drip sequences
- 30%3.0
- Dashboards
- 50%5.0
- Standard reports
- 50%5.0
- Custom reports
- 20%2.0
Coming up on a decade of working with Bronto
- WYSIWYG email editor
- N/AN/A
- Dynamic content
- N/AN/A
- Ability to test dynamic content
- N/AN/A
- Landing pages
- N/AN/A
- A/B testing
- 90%9.0
- Mobile optimization
- N/AN/A
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- N/AN/A
We Love Bronto
- WYSIWYG email editor
- N/AN/A
- Dynamic content
- 70%7.0
- Ability to test dynamic content
- 80%8.0
- Landing pages
- N/AN/A
- A/B testing
- 70%7.0
- Mobile optimization
- 70%7.0
- Email deliverability reporting
- 100%10.0
- List management
- 80%8.0
- Triggered drip sequences
- 80%8.0
- Dashboards
- 80%8.0
- Standard reports
- 80%8.0
- Custom reports
- N/AN/A