Likelihood to Recommend
I would advise a colleague to compare Google Analytics to Chartbeat when choosing a behavior data program. I'd want to know how frequently they use social media for their website, because Chartbeat excels in breaking down social media data. I'd also want to know how many pages their website updates each day, because it would be more costeffective to use Google Analytics with a lower page count.
Contributor in OtherWriting and Editing Company, 1-10 employees
Google Analytics handles every level of the user experience on your website exceptionally well. It is easy to jump quickly between a macro level view of every visitor currently active on your website, to a micro level view of a user on a specific page from a specific source. I genuinely have no complaints when it comes to Analytics doing the specific job it is built for.
Director of Marketing
Abacus Life Settlements, LLCFinancial Services, 11-50 employees
- Top Pages - Chartbeat lets you know what pages on the website are being viewed the most.
- Concurrents - Chartbeat tells you how many individual users are on your site.
- Trends - Chartbeat will tell you what time of day is most popular for your particular website.
Project Manager in Product ManagementResearch Company, 51-200 employees
- Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
- The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
- You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)
CourseStormEducation Management, 1-10 employees
- Sometimes story headlines are duplicated or unidentifiable.
Analyst in Social MediaBroadcast Media Company, 51-200 employees
- I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
- A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.
- Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.
Senior Communications Specialist
Gray Plant MootyLaw Practice, 201-500 employees
Likelihood to Renew
Based on 4 answers
I'm sure I might use Chartbeat with a client again, if I want to give easy dashboards to an executive but don't want them poking around in GA.
Based on 47 answers
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
- How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
- A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
- Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
- Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
- Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
- Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Command PartnersOnline Media, 11-50 employees
GA is free, but often hard to use. Allowing access to GA for a client can often lead to a ton of unnecessary conversations like, "Hey why is this page doing so poorly." For a 30,000 ft view, you can give your executive what they want to see without opening the entire kimono. I currently use Gaug.es. It's cheaper and a bit more simplified. But I like it's quick read format that allows me to view all 10 of my clients sites at once.
Google Analytics works great for traffic traffic on your site, but doesn't address the issue of tracking data on your social media channels. In this case, ThinkUp is quite powerful. ThinkUp can be set up as a self-hosted solution, and is very customizable, pulling signals from Twitter, Google+, Facebook and more. Google Analytics, however, is the better solution for finding everything about your site's traffic
Return on Investment
- Using real-time analytics you can make quick adjustments to new content that is not getting the expected uptick.
- Identify content that is trending up, and give it a boost.
- Get a good view of your audience and activity on multiple sites at once.
- POSITIVE: The overall understanding of how the site performs, end-users interact, and content gets digested is vital for any digital strategy and Google Analytics is a very reliable tool that can have as simple or complex of a utility as the user makes it.
Communication Strategist | Social Media & Virtual Platforms Expert | Digital Content Creator |
Actively Exploring New Professional OpportunitiesGovernment Relations, 5001-10,000 employees
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