Great for appointment setting and positive disposition programs. Content syndication needs work.
DemandScience (formally PureB2B) is used to generate high-quality MQLs from lead and demand generation. Was initially leveraged as content …
DemandScience
DemandScience
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What is DemandScience?
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.
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View all 12 features- Company information (15)7.979%
- Content Syndication (16)7.777%
- Industry information (15)7.676%
- Contact information (15)7.676%
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What is DemandScience?
DemandScience offers B2B marketers a suite of solutions to help them identify, engage with, and convert their ideal prospects. By offering accurate data and predictive insights, DemandScience aims to help B2B teams fill their funnel, boost ROI, and achieve their growth goals.
Boasting an audience of more than 30 million SMB and enterprise buyers, DemandScience provides a range of marketing solutions, encompassing:
Boasting an audience of more than 30 million SMB and enterprise buyers, DemandScience provides a range of marketing solutions, encompassing:
- Content Syndication
- Data Solutions
- Account-Based Marketing
- Marketing Qualified Leads
- Data Driven Intent Marketing Network
DemandScience Videos
Intent-Driven Lead Generation: an Intro to PureSyndication PurePredict
Introducing PureABM - Drive Revenue & Growth
DemandScience Integrations
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DemandScience Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
| Supported Countries | United States of America, United Kingdom |
| Supported Languages | English |
DemandScience Downloadables
Frequently Asked Questions
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.
ZoomInfo SalesOS, TechTarget Data-Driven Display, and CallRail are common alternatives for DemandScience.
Reviewers rate Company information highest, with a score of 7.9.
The most common users of DemandScience are from Mid-sized Companies (51-1,000 employees).
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March 11, 2023
Great for appointment setting and positive disposition programs. Content syndication needs work.
DemandScience (formally PureB2B) is used to generate high-quality MQLs from lead and demand generation. Was initially leveraged as content syndication lead prospecting, then moved into more strategic programs with telemarketing, scripting, and positive disposition leads. Also did some custom email and landing page programs as well.
- Responsiveness
- Customization
- Customer Service
- Lead quality.
- consistent point of contact/account managers.
- high cost.
January 24, 2023
Make sure you define your ICP with them upfront.
We used DemandScience to develop MQLs and then called on them to convert them into booked meetings (SQLs). We also provided them with our own MQLs from a webinar and then had them call on us for us to generate SQLs via phone appointments/Zoom meetings.
- Lead Generation.
- Content Syndication.
- Data Intent.
- Listening to customer to identify target persona.
- Integration with Zoom and Outreach.
- Integration with my calendar.
December 30, 2022
Easy to use content syndication programs for lead gen
We use DemandScience for content syndication to generate top-of-funnel leads.
- Content syndication
- Lead generation
- Communication
- Limited reporting
- Leads usually need a lot of nurturing
December 22, 2022
DEMANDSCIENCE DREAM TEAM - HARRY DRAKE
For Merkle, we use DemandScience as a preferred vendor to take care of our demanding guaranteed lead programs. The business solutions at hand are Content Syndication services that help us achieve client KPIs, such as MQLs and MALs. DemandScience has proven to provide quality leads in a timely manner to help facilitate and fulfill CS lead programs across the board for us.
- Responsiveness
- Attentiveness
- Reporting
- Makegoods
December 22, 2022
Good vendor for Content Syndication
We use DemandScience to generate top of funnel leads through their content syndication program
- Provide predictable lead volume
- integrates with HubSpot lead flow process
- Customer Success bi-weekly meetings
- Reporting outside of a PowerPoint
- More visibility and trust in leads
December 22, 2022
Intent Driven Leads
To assist in lead generation and to warm up existing leads/opportunities.
- Provides warm intent leads
- Provide insights on existing opportunities
- Retain or upsell existing clients
- More automation
- Better understanding of how the score is gathered, with concrete examples
- Best practices e.g. how to use the keywords and scores
December 22, 2022
DemandScience Content Syndication Services are the Bomb!
DemandScience was used as one of our primary digital lead engines. The solution addressed many of our issue to drive mostly top and middle funnel leads and overall web traffice.
- Lead Generation
- Brand Awareness
- Website Traffic
- More Clever programs to drive more bottom funnel leads
- Improved landing page engagements
December 22, 2022
Service and leads always on track
We use them for Demand Generation campaigns in EMEA. IT delivers good CPL and so far good lead quality
- Account Management
- CPL is competitive
- lead quality is good
- Account Management - brilliant basics
- Flag any volume issues before going live with the campaign
- Wrap up reports
December 22, 2022
DemandScience - PureB2B
We use DemandScience for their content syndication programs. They help us generate leads using our thought leadership guides. They do a great job using our specific audiences and job filters to give us leads in the exact audiences we want to target.
- Lead delivery
- lead quality
- integration
- customer service
- Nothing, they do everything pretty well
December 22, 2022
If you want amazing customer service and results, look no further than DemandScience!
DemandScience helps us run multiple lead gen campaigns each quarter -- we are heavily reliant on the DS team to help us execute and strategize on campaigns/programs.
- Customer service: Derek and Kate are two of the most dedicated, customer-oriented people I've ever worked with. They make my life easier and are flexible, adaptable, responsive and (most importantly) kind. I want to call out Derek Ostberg specifically here -- his customer service touch is golden -- he masters "pleasantly persistent" and is a star Account Exec in my eyes.
- Organization: I want to specifically call out Kate Ferone here -- she is so responsive, so organized and is a really great project manager. She makes my experience as a customer easier and makes our campaigns/programs run smoothly.
- Results: we've used a few different vendor partners to develop and execute similar lead gen/content synd programs, and we notice that DS constantly provides the results we're looking for (MQLs, SQLs, Fractional Pipe, etc.). These results (and the aforementioned customer service/organization of the Account team) have led us to shift our budgets away from other vendor partners and invest more with DemandScience, who we know we can trust.
- N/A
December 20, 2022
Works well with others
DemandScience (DS) offers products designed to either identify, activate or convert leads. We’ve used DS to engage in-market buyers and identify warm leads. DS also offers products to help efforts in driving net new prospects into our view by layering in intent based data to identify our target audience.
- They understand the marketing funnel and have created product to support each step of the journey.
- DemandScience is agile in how they work with their clients. They were willing to modify their processes to accommodate ours.
- Sales does a good job of identifying our needs and making product recommendations.
- There was a loss in communication during our live campaign. More touch points would be welcome.
December 16, 2022
Good Tool to Build & Amplify Top of Funnel
We had challenges reaching out to the right target audience. With DemandScience, we are able to get the right personas in our database and nurture them to create strong MQLs that convert into pipelines. We use DemandScience as an addition to our marketing efforts to help boost our top of funnel activities.
- Delivering the right personas
- Replace leads that don't fit the criteria
- Sticking to the brief shared and the timelines
- Good customer support
- More transparent process of how we get the leads
- Customizing the lead report to match our needs
- Following through to see if the leads actually convert and help the customer
November 10, 2022
DemandScience - High Quality Leads to Fill Your Funnel
We have utilized DemandScience for both top of funnel content syndication leads as well as more down-funnel BANT leads. We use this product to fill our marketing funnel. The BANT leads are then used to push leads into our BDR team.
- Qualified lead generation
- BANT qualification of leads prior to us receiving
- Promotion of multiple pieces of content.
- I'd like to receive leads in a difference format.
November 08, 2022
Trusted vendor!
On the demand generation team we are always looking for ways to obtain high-quality, high-intent leads with the lowest CPC possible. We often do this when we are launching new content campaigns or looking for ways to grow our top of funnel to ensure a full-funnel health. Because of this we use Demand Science for two-touch content syndication.
- Communication
- Price/negotation
- Speed
- Upselling - sometimes the timing doesn't feel right when opportunities to expand contracts comes up
- Landing pages - these could be modernized
- Laying out the workflow - new marketers might not understand that we already have an integration like Marketo with Demand Science, so it would help for account owners to give an overview of what needs to be done jointly to set up a campaign
November 08, 2022
DemandScience a good look for transactional B2B or B2C Companies with Short Sales Cycles
We contracted DemandScience to assist with the mining of key contacts in our target market and ultimately, lead generation of two of our key technology products. The company had no content strategy, and this was used as the kickoff trial to gauge the interest of our target markets to deploy a broader, more sophisticated content strategy.
- Email communications
- Lead generation for companies with sales cycles less than 6 months
- Technology lead generation
- B2B SaaS lead generation
- Reporting
- Recommendations for asset improvement once campaigns are running
- Greater visibility into where leads are mined from
- Quality of leads
November 08, 2022
Good Lead Generation, but know you have to nurture those leads
We worked with the DemandScience team on a variety of lead generation and content syndication campaigns. The work specialized in getting into our target markets and working with their team to help build out the personas and targeting. We were looking for a more reliable source of leads from decision making pros.
- Account Management
- Communication
- Overall Technology used
- Quality of output
- Budget flexibility
September 15, 2022
DemandScience: Great Support, Needs Help with Lead Quality
We were attempting to increase the amount of pipeline we got from our content syndication efforts. We were searching for vendors that would help us bring in quality leads.
- Great support team
- The webinars that they produced were very informative and useful
- Ongoing Technical Support
- Integrations with CRMs
- Integrations with LinkedIn or other ad platforms for retargeting purposes
- Dashboard where we can see all leads and the attributes they shared as well as the assets they downloaded
We use DemandScience Activate content syndication programs (PureIntent) and mid-funnel programs (PurePulse) to deliver high-quality, in-target leads for our team to nurture and convert. These programs have been running off and on for over 2 years now, and the lead quality and product offerings have progressively gotten better.
- Customer Service
- Demand Generation
- Intent Based Marketing
- Speed of Implementation
- Data Validation
We leverage for account-based lead generation programs against target personas, namely, net new names acquisition. Our team has DemandScience Activate rounding out our media mix for content syndication programs. These generate both net new names and re-engage existing names in our marketable database. An example would be using their services to drive downloads of thought leadership, owned content.
- Content Syndication
- Lead Generation
- Account Based Intent
- Account Engagement Reporting
We used the intent product through PureB2B and we're trying to bring in more leads for our sales team. This was the first time we were trying intent and we were told that the quality of leads would be better than traditional MQLs. The leads were nurtured, scored, and passed on to our BDR team.
- CSV file was organized and ready to upload after minimal edits (internal template)
- Leads that did not meet our ICP were replaced without hassle
- Account rep worked to make sure we were happy with leads
- We did not get the best results from calling the leads - all of them had acted like they never viewed our content
- The phone numbers didn't always work
- Initial set up took longer than expected
May 15, 2022
Easy to Use Buyer Intent Platform!
The actionable data obtained by the DemandScience Activate platform enables us to plan insightful marketing campaigns to reach our ideal target customer base. The buyer intent data helps us identify the target organizations which currently have the intent to buy and thus resulting in better conversions. It is a great market intelligence tool.
- The actionable account data helps with our Account based marketing.
- Its integration with Salesforce allows to create prospecting lists very easily.
- The onboarding experience was seamless.
- Options for different data reporting templates can be increased.
- The UX exhibits multiple data points which can become confusing.
- The contact list for APAC has room for improvement.
May 15, 2022
Was better when it was PureB2B
We used DemandScience Activate for their content syndication and their telemarketing. The content syndication was extremely strong when we first use them. Towards the end of 2021, the quality of the service started to deteriorate. The quality of the leads was still high, but the customer service, the technical side, and the filtering was starting to become bad. Their content syndication program isn’t something you turn on and just let flow into your CRM. It’s something you need to check on a weekly basis to assure you got all the leads and that any suppressed keywords don’t make their way in on the telemarketing side. It was a complete disappointment, we were promised one thing and never got the result. Thousands of dollars were wasted. One of the services we used was discontinued and it wasn’t disclosed until after our campaign with them failed.
- Speed of lead delivery
- High company match rate
- Customer service
- Lead cleanliness
- API
DemandScience Activate has helped us grow our audience with the leads we want. We run highly targeted content-based ABM lead gen programs to support our Business Development team and grow our marketable audience. We are able to generate a predictable number of high-quality leads at a reasonable cost.
- Targeting - by account, geo, and job title
- Data sharing
- Transparency
- Agility
- Communication
- Advisory role
- It would be useful to me to see more granularity in job titles for leads (actual titles not just "buckets")
- It would be useful to see some specifics about how the leads were generated (phone? email? website visit?)
We use DemandScience Activate in both NA and EMEA for the targeted top-of-funnel lead generation geared to specific accounts, job titles, and regions. We have used both the general lead programs as well as BANT lead programs. DemandScience Activate has allowed us to run these top-of-funnel lead programs in our two key regions cost-effectively and we've seen positive results in terms of matches to our targeting.
- Flexible and responsive when it comes to targeting, and shifting targeting
- Multiple geography programs that seem to be equally strong in results
- Responsive customer point of contact, good communication
- We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
- A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
We use DemandScience to increase lead generation. The key business problem they solve for us is increasing our reachable audience. The scope of our partnership is content to lead gen (they are distributing one of our e-books).
- Integration with Hubspot
- Great customer service
- Low internal lift to get going
- Was assured our niche audience was in their set but took some optimizing to get there as initial leads didn't quite hit.
- Difficult to test applicability with a pilot, which would have been helpful to mitigate costs with lead relevance.