Bombora vs. DemandScience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bombora
Score 7.9 out of 10
N/A
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…N/A
DemandScience
Score 7.7 out of 10
N/A
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
Pricing
BomboraDemandScience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BomboraDemandScience
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe best Intent data solution isn't one-size-fits-all. To build a package that works best, we need to know a few things, like: - The volume of Intent data needed - Preferred integrations or partner platforms - The level of support you need to get started
More Pricing Information
Community Pulse
BomboraDemandScience
Considered Both Products
Bombora

No answer on this topic

DemandScience
Chose DemandScience
All vendors have their strengths and weaknesses. Due to the scale of activity we do on behalf of our clients, we tend to always use a basket of vendors to deliver the lead volumes we require. DemandScience is always on the preferred partner list and will thus be considered for …
Chose DemandScience
DemandScience had more authentic data than True Influence. We had a lot of challenges with True Influence, where the data was stale and not current. Our Sales team wasn't very happy, which is why we got back to DemandScience for our second campaign. DemandScience definitely is …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
BomboraDemandScience
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Bombora
5.9
34 Ratings
27% below category average
DemandScience
-
Ratings
Contact information3.01 Ratings00 Ratings
Company information7.934 Ratings00 Ratings
Industry information6.929 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Bombora
-
Ratings
DemandScience
7.6
17 Ratings
3% below category average
Audience profiling and targeting00 Ratings8.317 Ratings
Content performance analytics00 Ratings7.614 Ratings
Campaign optimization dashboard00 Ratings6.910 Ratings
Best Alternatives
BomboraDemandScience
Small Businesses
ZoomInfo Sales
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Score 8.1 out of 10
Vyond
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Score 8.7 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.5 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
Demandbase One
Demandbase One
Score 8.3 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BomboraDemandScience
Likelihood to Recommend
8.1
(40 ratings)
7.6
(75 ratings)
Likelihood to Renew
8.1
(2 ratings)
6.0
(2 ratings)
Usability
8.2
(3 ratings)
6.2
(3 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(3 ratings)
6.8
(69 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
Implementation Rating
8.2
(1 ratings)
4.3
(3 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(1 ratings)
-
(0 ratings)
Ease of integration
8.2
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Professional Services
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BomboraDemandScience
Likelihood to Recommend
Bombora
Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.
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DemandScience
Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
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Pros
Bombora
  • Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
  • The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.
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DemandScience
  • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
  • Delivery of leads was ahead of schedule.
  • They set expectations, and then delivered what they said they would.
  • The leads matched our criteria as agreed.
  • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
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Cons
Bombora
  • Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
  • Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
  • Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
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DemandScience
  • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
  • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
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Likelihood to Renew
Bombora
No answers on this topic
DemandScience
Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
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Usability
Bombora
I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
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DemandScience
The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
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Support Rating
Bombora
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
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DemandScience
Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
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Online Training
Bombora
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
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DemandScience
No answers on this topic
Implementation Rating
Bombora
Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
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DemandScience
They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
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Alternatives Considered
Bombora
Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.
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DemandScience
I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
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Scalability
Bombora
Need improvement in places such as visualisation & UX
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DemandScience
No answers on this topic
Return on Investment
Bombora
  • Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
  • Bombora helped us identify key target accounts that brought great net new business to our company.
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DemandScience
  • We have been able to grow our lead numbers with high quality leads at a reasonable cost
  • We have been able to generate just the leads we want to support our Business Development team
  • We have been able to get our content in front of our specific TAL
Read full review
ScreenShots

Bombora Screenshots

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