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DemandTools

DemandTools

Overview

What is DemandTools?

DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.

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Recent Reviews

TrustRadius Insights

Users have reported that DemandTools is their go-to solution for advanced data transformation and ID reporting in Salesforce. It is highly …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is DemandTools?

DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.validity.com/demandtools/pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Cloudingo?

Cloudingo - a cloud-based SaaS, connects to salesforce.com and allows system administrators to scan their entire database for similar or duplicate records. Cloudingo was launched in late 2011. It is well known for its ease-of-use and rich user experience.

What is Dataloader.io?

Dataloader.io delivers a cloud based solution to import and export information from Salesforce.

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Product Demos

DemandTools Demo

YouTube

DemandTools from CRMFusion

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Product Details

What is DemandTools?

DemandTools is a data quality platform that aims to ensure data remains a valuable asset.

DemandTools helps users manage CRM data in minutes, not months, so that they have accurate, report-ready data that can be trusted, enabling users to market, sell, and support more effectively.

By fixing common data problems, automating data quality routines, and working within specific processes and customizations, DemandTools is designed to give stakeholders reliable data and insights, encourages CRM end-user adoption, and provide cleaner data with less effort.

DemandTools has 13 modules to make it a versatile and adaptive data quality solution for CRM.

Data Quality Assessment
Understand how strong or weak data is and know where to focus remediation efforts.
Module: Assess
Duplicate Management
Detect, eliminate, and prevent duplicate records from misleading sales and marketing teams and causing friction in the customer journey.
Modules: Dedupe, Convert, DupeBlocker, PeopleImport, Match
Data Migration Management
Maintain data integrity while moving data into and out of Salesforce.
Modules: Import, Export, Delete, PeopleImport, Match
Standardization, mass modification, and business insights
Apply record changes en masse and standardize data to get trustworthy insights in every report.
Modules: Modify, Tune, Reassign
Email Verification
Verify email addresses in CRM to keep communication flowing with customers.
Module: Verify

DemandTools Features

  • Supported: Data Quality Assessment
  • Supported: Duplicate Management
  • Supported: Data Migration Management
  • Supported: Data Standardization and Mass Modification
  • Supported: Record Ownership Management
  • Supported: Mass Lead Conversion
  • Supported: Email Verification

DemandTools Screenshots

Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation

DemandTools Video

For more than 20 years, DemandTools has earned a reputation of being the most trusted and dependable set of tools for Salesforce data managers. In fact, it's ranked by G2 Crowd as the #1 data tool based on market presence and satisfaction–and 94% of our reviews are 4 or 5 sta...
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DemandTools Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo

DemandTools Downloadables

Frequently Asked Questions

DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.

Cloudingo and Experian Address Validation are common alternatives for DemandTools.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of DemandTools are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(160)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have reported that DemandTools is their go-to solution for advanced data transformation and ID reporting in Salesforce. It is highly regarded for its ability to efficiently clean up Salesforce data, preventing the accumulation of junk data in the system. While it may require some initial research to learn how to utilize all its features correctly, DemandTools proves to be a powerful tool for cleaning up messy Salesforce databases.

DemandTools allows users to manipulate large volumes of data quickly and easily, enabling them to save scenarios for different departments and teams. This makes it an invaluable tool for various tasks such as imports, data cleanup, field updates, and targeted marketing data updates. Users rely on DemandTools for managing duplicates on accounts and contacts, converting leads, updating account and contact information, and efficiently transferring data between team members.

One significant advantage of DemandTools is its ability to enable operations teams to make large-scale changes to Salesforce in real-time, creating a more agile company environment. The tool excels at locating and merging duplicate records within Salesforce, as well as updating batches of records simultaneously. Additionally, DemandTools empowers users to format data in Salesforce for intelligent call routing and enhance data for sales and customer success teams.

Administrators find DemandTools indispensable for performing database updates, de-duping scripts, and utilizing scheduled batch functionality. It is leveraged by various departments like Technology and Admissions to effectively de-dupe contacts, accounts, and opportunities. The flexibility of DemandTools with its powerful filtering options plays a crucial role in removing duplicates, ensuring complete records, and facilitating mass movement of data. Overall, users appreciate the power of DemandTools in improving data quality within Salesforce databases.

Powerful and straightforward tool for data maintenance: Users have found DemandTools to be a powerful and straightforward tool for their data maintenance needs. Many reviewers stated that it provides solutions for all their data maintenance requirements, making it an invaluable tool that saves them hours of valuable time on a daily basis.

Customizable scenarios and queries for efficient duplicate search: The ability to fully customize scenarios and queries in DemandTools has been highly appreciated by users. This feature allows them to search for potential duplicates more efficiently, resulting in a streamlined process. Some users mentioned the helpfulness of being able to define the data they want to keep on the resulting record after merging duplicates.

Find/Report IDs feature for easy data searching: Users have praised the Find/Report IDs feature in DemandTools, which has made searching for specific data much easier and saved them significant time. They have also found this feature invaluable when cross-checking external data with internal data.

Confusing and Non-Intuitive User Interface: Some users have expressed frustration with the confusing and non-intuitive user interface of DemandTools, making it difficult to navigate through the modules and perform tasks efficiently. Multiple reviewers have mentioned a learning curve associated with using the software.

Lack of MAC Support and Sub-par Dynamics Integration: Users have expressed dissatisfaction with the lack of support for MAC operating systems and find the user interface complex and difficult to navigate. Additionally, they mention that the software's support for Dynamics is sub-par, leading to a lack of strong relationship with the support team.

Outdated User Interface and Limited Flexibility in Tune Results: Several users find DemandTools' user interface outdated and in need of a refresh. They also desire more flexibility in displaying Tune results, suggesting that improvements should be made in these areas for a better user experience.

Users commonly recommend the following for BeanFlumper:

  1. Utilize the free version: Many users suggest using the free version of BeanFlumper as it provides most of the necessary features without requiring a purchase.

  2. Run the software on your own system: Users advise against using the cloud version of BeanFlumper due to potential lagging issues. They recommend installing and running the software on your own system for a smoother experience.

  3. Consider purchasing for larger businesses: Some users believe that BeanFlumper is more suitable and valuable for larger companies with over 500 employees. They suggest considering a purchase if your business falls into this category, as it may better meet the specific needs of larger organizations.

These recommendations aim to help users make informed decisions about utilizing the free version, avoiding potential lag issues, and determining whether BeanFlumper is suitable for their company size.

Attribute Ratings

Reviews

(76-100 of 117)
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June 20, 2020

UI needs updating

Mayte Yichoy-Ferguson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Merge picklist values for multi-select picklists.
  • Availability of restore file.
  • The UI is incredibly dated.
  • Customer support is not very helpful.
  • It is very difficult to scroll through long lists of fields to map. It would be great to be able to type in a letter and skip right to that section.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Standard object data deduplication on a mass scale.
  • Finding data within the system to help with data management.
  • Mass custom object data deduplication. Enable batches to reduce API calls.
  • Add ability to select more than 1 non-master record when deduping from an external CSV.
  • Field rule settings: a bit hard to use and not as much functionality as I'd like.
  • Export abilities: Be able to schedule an export to a predefined location.
  • Cross-field matching for deduping (e.g. match email to secondary email fields).
  • Use conditions on dedupe: Can't choose an empty date when it's a date field.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Update massive amounts of information in short amounts of time.
  • Match outside data with the data on Salesforce
  • Create detailed reports and dashboards with the data you pull
  • The scrolling on DemandTools is unbelievably sensitive. Almost useless
  • Address related matching is occasionally unreliable.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • A really useful collection of ETL tools for Salesforce.
  • Ability to automate and schedule with Job Builder.
  • Ability to navigate to and reference related objects.
  • The training webinars, both live and recorded, are very helpful.
  • There is a learning curve required to navigate the user interface and learn the functionality.
  • I wish the vast collection of data transformation formulas available in Mass Impact was also available in Mass Effect.
  • I'd like a search box added to all the places in DemandTools where a field is selected.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It can run automatically over night.
  • It is much more feature packed then standard salesforce de-duping.
  • We enjoy the ability to grab large amounts of records with this tool.
  • The UI could be different, as it is older looking.
  • More tutorial videos for newer users.
Zowie Fort | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Provides the ability to mass dedupe data.
  • Makes lead conversions easy & quick.
  • Allows for mass update or deletion of data.
  • It doesn't always do all the updates in one go - quite often have to run the merge a few times.
  • I don't have the ability to schedule jobs, that would be useful for lead conversions especially, this may just be my settings.
  • Would be good to have a search function when you have huge data lists.
  • The ability to increase text size would be good - especially whilst working directly from a laptop.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • People import saves us an immense amount of time comparing and importing lists.
  • Dupe Blocker is intuitive to configure and has robust functionality.
  • Single table de-dupe has allowed us to reduce our duplicate records in Salesforce by a good amount.
  • There are certain pieces of functionality that simply don't work. Validity blamed it on our Salesforce org instead of figuring out how to fix the problem.
  • Took over 6 months to work through the above issue and support was extremely unresponsive.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Deduplication: complex scenarios can be created across multiple dimensions to remove duplicate records and maintain a clean database. Powerful engine.
  • Find/Report Ids: very useful for bringing in external data and comparing it to records already present in Salesforce. Records can then be updated or inserted accordingly.
  • MassEffect: let's call this "Data Loader on steroids"— a very powerful tool for inserts/deletes/updates/upserts/exports.
  • Some might say the interface is dated, but for me, having everything on one page is much better than constantly having to go backward and forward. They are working on a new interface, which is in beta.
  • The auto-login experience could be slightly improved, especially if you want to switch between orgs you have to log in to the previous org, deselect the auto-login option, logout, and restart the application. A 'switcher' would be nice.
Annette Abell (Bailey) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Ability to handle insanely complex scenarios.
  • Features no other tool has.
  • Repeatable, programmable scenarios.
  • Insanely expensive.
  • Very difficult to learn and use.
Chelsea Strong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • All the modules within DemandTools are so powerful and straightforward to use it's become an all-in-one powerhouse tool that has a solution for all my data maintenance needs.
  • Find/Report IDs is a unique feature that I haven't seen other data loaders use and makes searching for data much easier instead of wasting time writing out tons of v-lookups in Excel.
  • Mass Lead Conversion is an amazing tool for Salesforce implementations.
  • The flexibility of being able to use MassEffect, MassImpact, or PowerGrid depending on what data you're updating is great because you can pick the tool that will be the fastest for your current need.
  • The way the data is returned with the Find/Report IDs feature is a little messy. It adds a lot of extra columns to your sheet and the matches aren't very obvious at first glance.
  • When using tools like MassImpact or PowerGrid and you need to add in conditions to pull data, the interface is a little clunky. It's good if you have a regular dataset that you update because you can save the scenario, but for a one-off I tend to pull a report from Salesforce and edit in Excel because it's faster.
  • Would love to see the ability to use Cross Filters within modules like MassImpact and PowerGrid so that the data pulled can be a bit more dynamic rather than one object.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Bulk data changes
  • Quickly query Salesforce for records
  • Fixing errors made by finding erroneous records
  • Finds fields related to records, not just fields on the key records themselves
  • The user interface looks very dated.
  • We really did not enjoy working with their sales reps when we signed our contract.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Modifying records in bulk far more efficient than DataLoader.
  • Providing a robust matching solution.
  • The UI for this software is archaic and provides many with a high barrier to entry.
  • Some of the filtering options that are present here are a little buggy.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Upload new leads into Salesforce.com.
  • Assign new and existing leads to individuals or queues in Salesforce.
  • The look and feel can be challenging for new team members to figure out.
  • Multiple pages make usability tough sometimes.
Jared Wacht | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Mass data updates.
  • Mass record inserts.
  • Mass record re-assignments.
  • Mass record deletes.
  • The performance of the interface could be better. The app frequently freezes for large data manipulations (100K+ records)
  • Performance in all tools could be sped up.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Integrates well with Office--can update Excel files directly, save, and then re-update without even having to close. Makes it so you don't have to constantly worry about formatting getting messed up due to converting back and for to Excel.
  • Pulls down data very quickly. Seems to always restrict to only what's needed and then allow further filtering once pulled down.
  • Allows you to work entirely without having to use files in the case of Powergrid and Massimpact. By keeping all the logic and updates within the tool, you don't end up possibly grabbing the wrong file from your hard drive or running into formatting issues with CSV files.
  • The UI can be clunky at times--the options for changing window size, for instance, are notoriously finicky
  • As your Salesforce org grows, each operation takes longer and longer--loading an object and its fields, for instance, can lead to lots of "Not Responding" issues.
  • Conditional logic with OR statements is incredibly hard to build. Requires you to add things multiple times sometimes which is really frustrating. No easy concept of (1 and 2 AND (3 OR 4)). Have to do (1 And 2 and 3) OR (1 and 2 and 4), which can take FOREVER to do through the interface.
  • No ability to just plug in custom SOQL.
Andrew Schatzberg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Data updates via Mass Effect
  • Single table deduplication
  • Multi-table deduplication via Lead Conversion
  • Exports with Find/Report IDs
  • UX/UI - I like the all-in-one screen with steps labeled approach, but it can get clunky at times.
  • Navigating to the right tool - there's not a lot of info on the nav bar about what each tool does. For the ones that aren't obvious, it would help to have a little info so that you don't have to go into Mass Effect and Mass Impact just to determine which one you need.
  • Information in the tool about the advanced options - I rarely know how to use that stuff or what will happen. For example, Mass Impact updates with a formula, etc.
Lauren Murphy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Mass-update large amounts of data without needing excel.
  • Save mapping scenarios, including adding constants for regular mass-imports
  • Easily identify and correct data exceptions with saved scenarios
  • Minimize human error with updating to exact values in Salesforce - eliminates the need to type data into Excel
  • Regular live webinars and training is easy to access and provided frequently for "refreshers" on how each module functions
  • User Interface is a bit outdated
  • Operators for relative date values do not line up with Salesforce 100% of the time
Josh Stevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The 'Find/ Report' ID module is incredibly useful and proven a valuable function to have when receiving lists of data updates, but no ID provided.
  • Single Table deduplication is a relatively quick and easy tool to help manage duplicate data sets within your database.
  • Mass upsert or insert of data. I use DemandTools daily to do mass data upserts and clean up any inconsistent data. Since I can build out and save scenarios for specific tasks, this is quick and painless
  • The one area the tool could improve upon is UI. It can be difficult to navigate and find what you're looking for. They have made a recent improvement though and have added a search box for objects. This is a blessing for anyone with a largely customized SF org.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Reassigning territory ownership is a breeze with DemandTools; I can update the Account owner and it will follow through with Contacts, open Opportunities, and tasks, as well as custom object records. This is much more efficient than changing the records for each object at a time!
  • I love the PowerGrid utility - this allows me to focus on specific subsets of data records that may need updating. The ability to save a Scenario for future use has made my job easier.
  • Report Edit utility is amazing, I look forward to seeing how they can improve it the future, but being able to mass move and delete reports is brilliant!
  • The ability to see what fields are on a report, or being touch as a filter would be AMAZING.
  • It can sometimes be frustrating to remember where the log files are saved to review errors that may have happened. It would be nice to have a "Review Log Files" under the Demand Tools Today section.
Rich McVey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • De-duplicating your database. While de-duping correctly requires manual effort, scenarios can be applied and modified to make de-duping easier.
  • Territory assignment / account changes. Shifting thousands of accounts in minutes and if you're an efficiency whiz, save the scenarios to be able to scrub/assign/refresh periodically. Keeps alerts and ownership clearly defined at all times.
  • Mass uploads. We outsource data to be refreshed on CSV files continually. Whether it's account information or contact information, Demand Tools makes importing the easy part of the process.
  • Contact Imports. Could be easier to not have to use People Import.
  • Scenarios in the cloud. Saving scenarios on a local machine isn't ideal.
  • Report and Dashboard cleansing. Think this is a Salesforce issue, but cleaning out reports and dashboards would be amazing.
Beth Follenweider | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The simplest things can mean so much. Being able to upload data from an Excel file is very helpful.
  • The ability to use transformations and constants makes uploading records so much easier. Less clean-up and manipulation of files before upload means less likelihood of user error.
  • The ability to update data based on a set of business rules is invaluable. Updating dates using a formula (date + 30 days) is so much easier than exporting data to Excel, performing a date function, saving as CSV, and then uploading. And providing the functionality to save scenarios on top of it makes a very big difference.
  • The single table de-dupe is a great feature. I can customize the logic and use fuzzy matching to find dupes and clean them up.
  • I think everyone that uses DemandTools knows the UI is dated. I have trouble seeing checkboxes and buttons sometimes - I'm assuming due to the resolution of my computer. Also the navigation is counterintuitive (though not particularly difficult).
  • While I love the single table de-dupe, it is difficult to understand the work process to follow. There is a lot going on in this screen and there is a lot of saving that happens but it isn't clear if I am saving a custom ruleset or replacing the default. This piece could just be more intuitive.
  • I would LOVE the ability to write formulas or expressions in the "transform" feature!
September 23, 2016

DemandTools for everyone

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Data management
  • Improving data quality
  • Deletion of records
  • Flexibility of rules when filtering/searching records in various tools (i.e. searching by formulas).
  • Being able to run a SECOND record filter after the records are put into buckets (for single table de-dupe). For some of the looser matching scenarios, this would allow me to be able to exclude GROUPS based on whether or not they had at least 1 record with a recent date. As of now, filtering out records with recent dates will just miss the duplicates.
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