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Meta Business Suite

Meta Business Suite
Formerly Facebook for Business

Overview

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…

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Recent Reviews

TrustRadius Insights

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly …
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TrustRadius Insights
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Pricing

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Meta Business Suite

Meta Business Suite

N/A
Unavailable

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.

Meta Business Suite Integrations

Meta Business Suite Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(745)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.

In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.

Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.

Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.

Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.

Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.

Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.

Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.

Attribute Ratings

Reviews

(26-50 of 93)
Companies can't remove reviews or game the system. Here's why
February 04, 2020

Yes...Facebook for Business

Lee'Ann Burgess | TrustRadius Reviewer
Lee'Ann Burgess
Founder
Social Vibe Marketing, Inc. (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you have a business presence online, Facebook for Business is well-suited. I can’t think of an instance where you wouldn’t use this platform. If you are starting out in business and gearing up, you need to take advantage of marketing your business on Facebook and reaching your audience.
February 04, 2020

We really "LIKE" Facebook for Business

Verified User
Employee in Marketing
Financial Services Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
After using Facebook for Business for over 4 years, I think it is excellent for small businesses, medium-sized businesses, and large corporations alike. That is because it presents you with a free, or a cost-efficient means of establishing an online presence that ranks high in search. One of the best scenarios I can think of is customer engagement. We receive quite a few inquiries and questions from customers and prospects via Facebook, and our marketing department sees the notifications and responds immediately. Next, Facebook for Business is excellent when it comes to promoting your company on the "About Us" page. It lets you add a lengthy biography and links for users to click on. Another scenario that has proven successful for us is our Careers Link. We actively promote our job openings on our Facebook for Business page, and we have landed some amazing talent who found us via Facebook.
February 03, 2020

Facebook Business Manager - Under The Hood

Danilo Roberto Zerón | TrustRadius Reviewer
Danilo Roberto Zerón
Senior Digital Marketing Operations Strategist
YPC Media (Marketing and Advertising, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook for Business is best suited for clients with a larger monthly ad spend budget, greater than $1,000/mo, and more specifically, ideal for businesses with a long-term vision for their online presence. The use of Facebook for Business allows advertisers to implement extraordinarily creative audience targets, as well as distribute compelling creative assets across a given market and industry and is likely to perform best with several distinct campaign objectives actively delivering ads simultaneously.

Facebook for Business is not ideal for businesses with the need to prove an ROI in the short-term or for those businesses with a constrained ad spend budget. The qualification of traffic and development of proper audience targeting is a process that requires time, data collection, regular analysis, ongoing maintenance, and creative testing throughout a given campaign.
January 29, 2020

Facebook for Business is digital marketing at its finest!

Verified User
Employee in Marketing
Banking Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook for Business great for branding, initiating a dialogue with customers and encouraging engagement with employees. You can coordinate company events, spread information about local happenings and news relevant to followers, and provide insight into a company's identity and its role in the community. It's a fantastic mechanism to facilitate interaction between the seller and the consumer.
January 28, 2020

A great tool for multitaskers

Verified User
Employee in Marketing
Law Practice Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you manage multiple Facebook pages, Facebook for Business is perfect for you. It is also a good tool if you are running Facebook Ads. If you only have one page to manage and you are not doing Facebook ads or tracking who visits your website, Facebook for Business may not be worth setting up.
January 28, 2020

Smart move for small business owners!

Rachel Moenning | TrustRadius Reviewer
Rachel Moenning
Freelance Social Media Manager
Self-Employed (Media Production, 1-10 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
  • Facebook for Business is best suited for businesses, especially small businesses, who want an online presence and a central hub to take care of marketing/advertising/customer service relations.
  • It's less appropriate for businesses who need more print/television advertising and less online advertising, although, at the ad rate that Facebook charges, any online advertising is very worth it.
December 11, 2019

Reliable tools for reaching new and existing audiences

Verified User
Executive in Marketing
Religious Institutions Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook for Business provides solutions for organizations of all sizes, from individuals to large corporations. I've personally used the suite of products for personal projects and large organizations. Facebook for Business may not be well suited for a person or organization that doesn't have an established marketing plan. I've worked with several clients who have invested in advertising without a clear plan or means of measuring success and they have had poor results.
December 07, 2019

Honest Facebook for Business Review

Verified User
Administrator in Other
Design Company, 1-10 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I have used Facebook Business for years however I have not used Facebook as much in the past few years. Most of my clients want to sell digital goods such as music files and other downloadable creations and Facebook is more for people selling physical goods that can be shipped. If someone wanted to advertise and sell physical good then I would recommend Facebook. Mostly, I use Facebook Business to run event ads or website ads. I use Facebook business for their statistics.
November 07, 2019

Has Everything You Need - But Also Some Things You Really Don't Want

Austin Voigt | TrustRadius Reviewer
Austin Voigt
Manager - Paid Media
Augurian (Marketing and Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook for Business is one of the key platforms we use at our agency, both for ourselves and most of our clients. It provides us with successful digital marketing tools both in terms of awareness and direct response. It is cost-effective, has some of the most robust targeting capabilities, and provides the largest user database and broadest reach of any social platform.
October 18, 2019

Facebook for YOUR business

Verified User
Manager in Marketing
Marketing and Advertising Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you use Facebook professionally at all, it is invaluable to have it work without personal messages, your news feed popping up randomly, or notifications from a secret group that is secret for good reason!
I had suffered for a long time before I started using Facebook for Business from the above reasons alone.
The actual features and functions behind the service, the ads, the audiences, and all the wonderful data to tailor your offers are worth even more praise.
February 21, 2019

Facebook for growth of business.

RANDHIR KUMAR | TrustRadius Reviewer
RANDHIR KUMAR
UI Developer
ANS Commerce (Internet, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook for Business has the power to attract a lot of potential customers to your business page. It is the most visited social network site where the number of users is more than any other site. People can use this to recommend your product/item to their friends and family by sharing the links through messages, wall posts etc. which helps to get more customers. One can create posts with the help of statuses, images, videos - whichever suits. It does have boost feature by which you can connect with more users.
February 13, 2019

Powerful and scalable advertising, but hard to master!

Santiago Valdés | TrustRadius Reviewer
Santiago Valdés
Cofounder / Marketing, Growth, Technology, Experience
Vestuá (Retail, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great if your audience is on Facebook and you are trying to sell B2C. I'm not sure how that works on B2B.
I also think it's a great channel for more visual products and experiences, but you need to know that it not only needs an analyst for managing, you also need a designer and creative person for making all the ads. The fact that ads fatigue over time makes management more expensive than other channels (AdWords) but it has great potential for scalability.
Nevertheless, I think almost everyone can benefit from using it. You just need to know that it takes some time to master the learning phase (what segments, what types of ads, what messages, pictures, etc. work best).
January 31, 2019

An Honest Review of Facebook for Business for Those Looking to Grow Their Business

Adam Lumley | TrustRadius Reviewer
Adam Lumley
Marketing Director
787 Networks (Marketing and Advertising, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I would recommend Facebook for Business for any business who is selling a product or service B2C that has an established customer list. You can have success B2B, but I would advise staying away from lookalike audiences and focus more on audience building via your current website traffic.
January 24, 2019

For small companies

Verified User
Administrative Assistant in Other
Higher Education Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited for a smaller company that doesn't have a specific social media marketer. It isn't as appropriate for a company that has within their budget to have a direct person to handle all of their social media accounts.
January 18, 2019

Insight into what your customers want and need!

Mandy Cramer | TrustRadius Reviewer
Mandy Cramer
Graphic Designer
Miss Mandible Designs (Graphic Design, 1-10 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think it is essential that every small and large business have a Facebook page. Although Facebook is more suited for businesses that cater to lifestyle, beauty, fashion, hobbies, etc., it can still be used by larger companies that provide industry knowledge and services. The most essential part of using Facebook as a business is remaining consistent in your message, branding, and posting. If a company cannot do that, then Facebook certainly isn't going to do the work for you.
January 15, 2019

Reluctantly Using Facebook for Business

Benjamin Hale | TrustRadius Reviewer
Benjamin Hale
Digital Marketing Analyst
Orbis Education (Education Management, 51-200 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The fact is that Facebook is still the largest social network and the place to reach the masses when advertising. This is despite the lackluster ad platform that exists. If there were a similar competitor to Facebook, we would likely use their platform more often than Facebook's, assuming the competitor didn't have the questionable performance numbers, frustrating interface, and buggy algorithms.
If you are marketing on social media, it is a reluctant must, but if you don't need the additional display advertising, then look to Google, Bing, or other marketing partners.
January 09, 2019

Facebook for Business - Worth The Switch?

Nathan Sichilongo | TrustRadius Reviewer
Nathan Sichilongo
Regional Manager
Dotcom Zambia (Consumer Services, 11-50 employees)
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook for Business was designed to bring Facebook tools to the fingertips of businesses and make managing a business page easier, and to an extent it does that. However, from experience, it is best suited for small businesses that rely primarily on Facebook for business communication and marketing.

If you manage multiple pages or platforms, you are better off using a dedicated social media publishing tool which covers all the different platforms. in this case, you would be better off using something like Hootsuite or Buffer.
January 08, 2019

Facebook for Business tool for Marketing - Easy way to promote your brand

Verified User
Engineer in Engineering
Construction Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook Marketing certainly helped in growing our business, getting new users and targeting only those customers which are interested in a particular item. The best parts about the Facebook for Business panel are reporting of how a campaign is doing, getting data on how many users are looking at your ads and who all are interested in your brand. It gives you tips on how to run your advertising and how to promote your items. It helps in reaching a wide range of customers easily.
January 07, 2019

Facebook for Business and nonprofits

Steven Senft | TrustRadius Reviewer
Steven Senft
Development Director
Judaism Your Way (Non-Profit Organization Management, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We are a small nonprofit so having our staff members create content is actually something very achievable and organic. We have a staff of only 4 so everyone can divide up the week and fill up the wall with comments, articles, pictures etc. If we were a big organization or corporation, access to the admin side of the page would create a lot of clutter and make it very messy for everyone visiting the page.
January 01, 2019

Facebook for Business - connecting with users the easy way

Verified User
Engineer in Information Technology
Internet Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook has generated more leads than any other social platform. It has a unique way of connecting users, customers making your brand trustable and generating leads. Audience targeting, look-alike audience, suggested ads, boosting ads to reach new users. Facebook for Business may be very expensive, think before using it. It also requires training to understand panel how to use it.
December 28, 2018

Great platform for social media ads and promoting our page and products

Verified User
Professional in Marketing
Retail Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook for Business is a very good tool and I think every business that wants to advertise on Facebook and Instagram are their potential users. It can seem complicated, but once you understand how it works, it will help you get your job done.
December 27, 2018

One of the larger eggs in our basket

Verified User
Manager in Sales
Consumer Goods Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The ROI may not be worth it for some small businesses. Cost of conversion through this means of advertising can get pricey. Facebook for Business seems better suited to large companies or recognizable brands. If your trying to work your way up Google rankings, Facebook for Business might be a good way to help with those efforts. Increased visibility, engagement, and fresh content are all winners for increasing your search rank. If your customers don't use Facebook, don't waste your money there. For example, I just can't see myself engaging in a funeral home ad or with a bail bondsman.
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