Google Ads

Formerly AdWords

AdWords is currently being used as a marketing tool to support other channels such as Paid Social and Programmatic. As AdWords works lower down the funnel it helps to generate leads and increase revenue via selected targeting, either it is B2C or B2B marketing. It is currently being used by our specialist Paid Search teams that use AdWords and BingAds.

Overall, AdWords solves many problems, these include but are not limited to, low organic search rankings, finding new customers, driving more users to your site, as well as allowing the business in question to increase their overall revenue.

I have used Google ads for over 5 years, at this point in my professional career. The ads platform is utilized to drive new business leads and sales. We are not using Google PPC for anything other than marketing.

We use Google Ads for its intended use... pay per click advertising. We target our customers based on location, age, and income - all of which Google Ads allows us to narrow down. It is a great marketing tool to get new customers. We set up many of our clients on the platform to attract customers for them as well.

We use Google Ads (formerly AdWords) every single day to manage the accounts of other businesses. We have various campaign types that we manage, between search, shopping, display, video, app, and local campaigns. The campaigns are designed to facilitate one of three things: brand awareness, leads, or purchases for our clients.

Google Ads is utilizing by the entire paid search department and is a big part of our whole organization. Google Ads delivers premium search traffic volume on a cost-per-click basis. The volume it can reach is bar none in the industry and is the leader in the marketplace.

Google Ads [(formerly AdWords)] is mostly a middle and bottom of funnel marketing channel for our ecommerce brands. We have some success in top of funnel, but it tends to be quite expensive and typically not worth it. We use it for search ads mainly, from capturing branded clicks with the additional real estate, to bidding against competitors on non-branded search terms.

I use Google Ads (formerly AdWords) to manage multiple business search campaigns--over 1,000 keywords and 20 campaigns. SEM solves many issues with regard to brand awareness and product awareness. Utilizing Google Ads (formerly AdWords) allows us to conquer all aspects of marketing. I'm able to add images and reviews of our products so that our potential clients see our products and see how great our products are.

I use Google Ads to advertise my apps mobile platforms to get new installs and for retention. I usually create either short campaigns or long running campaigns. Google Ads is used each time for a different product, we usually create targeted ads that are targeted for a specific audience. We try to be as [...] targeted as [much as] possible.

In my last role, our company used Google Ads across our whole marketing department. It was an option we provided to clients but only about a third would choose to utilize Google Ads. It was a great resource for driving applications at financial institutions which were our main goal. Google Ads was only one portion of our whole marketing strategy - it is a great tool to drive brand awareness! I love that you are getting right in front of your desired audience when they need you most and are searching directly for you and your business's service.

We used [Google Ads (formerly AdWords)] across the marketing and sales dept. We hired an outside ad agency that helped us with SEO and Ads. I was in charge of the agency account and kept them on track and on budget. I reviewed and supplemented the ads before publishing and helped create the keywords and ads for Avidex.

We are using Google Ads [(formerly AdWords)] as a digital advertising engine. It allows us to create, manage, analyze, and edit advertisements on Google. It is mostly used across the entire organization and across many different teams.

As a non-profit organization, we use Google Ads through the Google Ads Grant and as such have setup numerous search ads to help people discover our organization or to promote big searchable events. Currently, it is only used within our communications/marketing team, but we plan to expand usage to create targeted ads for each individual area of interest within our organization, as well as to eventually run ads targeting questions people frequently ask about Christianity and religion that would link back to an in-depth article about the subject in question.

Google Ads helps address the problem of getting our organization in front of potentially interested people, and has helped boost us ahead of other larger organizations that currently rank ahead of us in terms of SEO.

We use Google [Ads (formerly AdWords)] on behalf of our clients for a variety of different success metrics. Many of our campaigns are focused on conversions: purchases, calls, or bookings for services. Though measuring these conversions can be a bit tricky (as with any system), Google Ads is probably the easiest to measure the actual performance. Additionally, Google Ads uses machine learning to ensure that you are optimizing your ads and placement for maximum conversions for the ad spend. Other campaigns focus on win-back and remarketing, overall web traffic, and brand recognition (awareness) campaigns. Something new we've started doing for certain clients is using the Local Services Ads (Google Guarantee). These have been tremendously helpful and are one of my new favorite tools for certain industries.

It is used solely in my department. I do use it on consulting assignments, and have often taught individuals how to use it, so my experience lies in several facets with the program. Ultimately, it addresses our need for digital marketing.

Google Ads is being utilized for our digital department. We run AdWords campaigns on behalf of our clients. We run anything from your typical search campaign, to display campaigns, shopping campaigns, and YouTube campaigns. We are a digital agency that can pitch and fulfill a client's Google AdWords campaign. We manage hundreds of clients on a monthly basis.

Many companies I work with have used Google Ads to effectively distribute their message to different target audiences. With Google Ads, we are able to fine tune both the intended marketing message as well as the type of consumer that will be interested in that message. This platform has had continued success with high clickthrough rates and conversions.

Simply opened up an account to familiarise myself with google ads. It was going to help us gain visibility on the web and gain more prospects.

I am expanding my business as a vacation rental owner. I currently utilize various vacation rental websites that charge service and subscription fees. I am seeking other independent avenues to promote my vacation rental property to generate more business. This will allow me the opportunity to book reservations at a lower cost and to give my guests more personalized service.

Google Ads works well around 7 months of the year, but then they arbitrarily cut your ads without telling you, and because you haven't changed anything, you don't think to check. But you do notice that your phone doesn't ring so often. The you find out that they have blocked your ads, but allow your competitors to advertise the same services. When questioned, the staff seem clueless as to why your ad is blocked but just recite back the notices appearing on the screen. This time around it took 5 days and 8 contacts to determine that Google suddenly doesn't like you to advertise what it terms as "addiction services." This includes helping people to quit smoking, which, as a hypnotherapist, I happen to be very good at. When asked why others can advertise this service but I cannot, they tell you to fill out a form.<br>I asked them directly if they take payments from clients to block the competition. As you would expect, they denied it. So now, even after deleting any reference to quit smoking, my ads are still blocked, and yet my competition prosper. I must be quite a threat! This recent experience has made me realise just how tenuous it is to rely on Google Ads, because they are UNRELIABLE. I also believe that they are UNETHICAL. So where does that leave me - TV, Radio, Street Signage - ANYTHING BUT GOOGLE.

We are using Google Ads for about last 6 years. We are not able to make any profit using google Ads even after consulting numerous Google ads employees and external consultant. There are many marketing companies, who charges around 10% of the whole budget, even we consulted those companies. These kind of marketing companies simply run your Google Ads campaign and at the end of day, they do this to make some money. <br><br>Before you appoint any consulting companies, Ask them some minimum assurance on the ROI. If you are spending x amount of money ask your marketing company to get return of at least 3x or 4x or some amount. Marketing agencies might say, need few months to show results, after few months, you will be with empty pockets and no results using Google Ads.<br><br><b>Google Ads is completely bogus scheme and it is a big fraud. I request you all to read this carefully and if possible please share it with others.<br></b>1. In display Ads, there are lots of fraud clicks happens. You cant get refund for the same. There is no easy to get refunds. <br>2. In Google search Ads, there is no option to block repeat clickers...it means that, any competitor can keep on clicking your Ads.<br>3. Simply buy some AWS servers and keep rebooting the servers and click on your competitors...this is what told by one of the person involved in marketing.<br>4. Google comes up with too many features, too many changes within a year, It is NOT IMPROVEMENT TOWARDS THE SYSTEM. It is to confuse people with distraction. Just compare the Google Ads interface with today and whats there about 2 years ago, you will understand my point. The same way, Google confused SEO agencies for years.<br>5. Google Ad platform is a blackbox. - As a customer, you dont know what is happening inside the bidding. (who is bidding / how many other people bidding)<br>

I signed up as a new Google Ads user based on a promotion for new users. I don't have any prior experience using Google Ads. I tried the service to increase traffic to my website.

Google Adwords was being used to direct potential customers to our website. It is seemingly easy to set up and places our website closer to the top of the page. Campaigns and ads are easy to create. However, just like every big business, customer service is lacking. When you ask for help because there is an issue on your account, you get automated messages. Moreover, unless you are a professional, you are wasting your money. I spent hundreds of dollars per month to get calls from people that were not local or wanted a completely different product. This product is not good for a small business.

I decided to try using what was then called AdWords, about a year ago, as part of my marketing campaign for my real estate career. Unfortunately, it did not work because I got calls from Paterson, a city an hour away that I do not work out of. There was no way to focus the leads any closer. So every time someone even just googled my keywords and clicked on my link in Paterson, I was being charged for it.

So I canceled. Fast forward approximately a year later, I find out that Google Ads, which it is now apparently called, had been charging one of my rarely used credit card accounts for 3 months! Even more so, the account they charged was NOT the account that I had even used back then. They somehow, without authorization, acquired it and proceeded to charge me month after month for a bogus campaign I had absolutely no part of!! What a nightmare. Beware. And they to this date, refuse to delete the campaign so that it doesn't happen again.

We use Google Ads for paid ads on Google Search. Google is the biggest driver of traffic to our website and has the highest volume of monthly searches for keywords relevant to our product offerings, so Google Ads has been a good choice for ensuring that we top the search results, especially where we don't rank via organic terms.

Our organization uses Google Adwords to promote varies products and lines of business. We have a nonprofit arm that uses it to promote events and involvement for free using the Google Adwords charitable grant.