Overview
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…
GTM is great for site tagging & tracking!
The Leading Tag Management App
Using Google Tag Manager to simplify tracking code management
Google Tag Manager - Not as Easy as I Thought 😬
Wouldn't Want To Live Without It
An easy to use tool for small busineses
GTM: Best in Service for Free
Google Tag Manager - Your Codeless Integrations Goto Tool
For marketing use, we implement advertising pixels from the main platforms - Facebook, Google, LinkedIn, …
This is the tracking tool you need to be using
Great Tool - Especially for Newbies!
FREE and POWERFUL software which allows to manage various tracking codes from one place
Google Tag Manager lets you track custom events on your website without having to change your website code.
Quick and Easy Tags
Excellent Tag Manager With a Learning Curve
Awards
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Popular Features
- Event tracking (61)9.999%
- Rules-driven tag execution (58)8.383%
- Tag library (59)7.878%
- Ease of writing custom tags (63)7.575%
Pricing
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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25 people also want pricing
Alternatives Pricing
What is Falcon?
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
Product Demos
Aori Tutorial Demo Full Google Ads SKAG Setup
Server-Side Tagging in Google Tag Manager (First Look & Demo)
How to Setup Google Tag Manager for Clickfunnels: Step by Step
Codeless Insight Tags Using Google Tag Manager
A/B testing with Google Tag Manager - demo of gtmtesting.com
Track Add to Cart in Google Tag Manager
Features
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
- 9.8Role-based user permissions(53) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Tag Management
Features related to tag management
- 7.8Tag library(59) Ratings
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
- 8Tag variable mapping(52) Ratings
The software allows users to manipulate data and map it to known variables in the tag without custom development.
- 7.5Ease of writing custom tags(63) Ratings
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
- 8.3Rules-driven tag execution(58) Ratings
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
- 7.8Tag performance monitoring(55) Ratings
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
- 8.3Page load times(46) Ratings
The tag management software has helped improve page load speeds.
- 8.4Mobile app tagging(32) Ratings
The software can manage tags for mobile apps as well as websites.
- 8.7Library of JavaScript extensions(35) Ratings
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Data Management & Integrity
Features related to data management and integrity
- 9.9Event tracking(61) Ratings
The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.
- 9.8Mobile event tracking(44) Ratings
The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.
- 8.6Data distribution management(39) Ratings
The software manages the collection and distribution of data among various technologies.
- 8.7Universal data layer(55) Ratings
The software utilizes a set of universal data made available through the browser, server, or HTML content.
- 7.9Automated error checking(44) Ratings
The software automatically detects and alerts users of code errors.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Google Tag Manager?
Google Tag Manager Integrations
Google Tag Manager Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(231)Attribute Ratings
Reviews
(1-25 of 56)A must use tool for every website or App
- Tag Management
- Event Tracking
- Site Management
- Integrations
- Training Resources
- GA4 Support
GTM is great for site tagging & tracking!
- Quick turn-around on adding new tags.
- Tracking measurement of GA KPI.
- Tracking performance of our AdWords campaigns.
- Could use some training guidance/ platform for beginner users.
The Leading Tag Management App
- Enables broader management of tags
- Ensures optimal tag placement and low impact on performance
- Makes updating tags quick and easy
- Integrates nicely with analytics
- As with a lot of Google products, it's not the most user friendly
- Steeper learning curve for those unfamiliar with code
- Doesn't have a very robust native knowledge base for training - but there are lots of external sources of training and tutorials elsewhere
Using Google Tag Manager to simplify tracking code management
- Reduce risk of site failure
- Allow marketers to update tags without making code changes to site
- Create and track unique site conversion events
- The UI is a bit confusing if you are less technical
- [Google] Tag Manager could be better integrated with other Google services like Google Analytics.
- Still not sure how effective tag manager is on mobile following IOS14 uodates.
Google Tag Manager - Not as Easy as I Thought 😬
- Creation and implementation of campaign-specific tags to track your marketing efforts
- Integrates with Google Analytics so all of your statistics are in the same place, allowing you to easily pull reports that contain all of the data you need to know
- Allows you to track website activities outside of Google Analytics, such as pdf views/clicks
- Google Tag Manager was extremely difficult for me to set up on our website. I think additional documentation of implementation would be helpful
- Maybe my knowledge of Google Analytics is not as high as I imagined, but setting up GTM within our GA account was a little difficult as well, thus the need for additional consumer-friendly knowledgebase articles or tutorials
- It would be nice if the tracking code for GTM was already included in GA, so I wouldn't need to work with our website management folks to add another tag. They accidentally removed our GA tag while adding the GTM tag which resulted in lost tracking for us. Frustrating.
Wouldn't Want To Live Without It
- Ability for non-developers to deploy tags without requiring developer assistance
- Utilise event triggers to leverage better insights within Google Analytics
- In general it could be more user-friendly for those less-technical
An easy to use tool for small busineses
- very easy to start
- it has clear instructions on their pages
- analysis and measurements are simple to understand
- Sometimes it's hard to find a real person to ask questions about the tool
GTM: Best in Service for Free
- Event Tracking
- Web Tracking
- Pixel Tracking
- Custom Events
- Platform Integration
- Cost (Free)
- Tutorials are sparse from Google. No official course.
- GTM is manually tracked. No automated click to track function.
- Integration quality varies depending on the application.
Google Tag Manager - Your Codeless Integrations Goto Tool
For marketing use, we implement advertising pixels from the main platforms - Facebook, Google, LinkedIn, outbrain and more.
We use it to implement screen recording solutions A/B testing solutions and much more. Basically, anything that requires light code integration which we can do with Google Tag Manager without touching the website's code.
- Quick implementation of code without touching the site
- Easy goal implementation with custom triggers
- Quick and easy publishing in a click of a button
- Testing integrations could be easier
- Simplifying the custom trigger implementation would help less technical users
- Would be good if it had better explanation on new platform integrations
Best for quick pixel and triggers integrations, easy to use for remarketing platform implementations and much more.
The platform can improve by making easy-to-understand custom trigger implementations for less tech-savvy users.
Definitely, the first thing I implement on a site before starting any setup phase.
This is the tracking tool you need to be using
- Tracking beyond page-views.
- Good for non-developers to implement.
- Provides greater analytic opportunities.
- Great test capability.
- Like anything, it definitely takes some experience to be comfortable.
- Not a lot of Google tutorials that are on target (plenty of non-Google content).
Also, it keeps logs of all the changes to different containers, which is a very helpful thing when it comes to collaboration between different people/departments
- great UI/UX
- easy learning curve
- manage all tracking assets from one place
- can't think of any, really. Super easy to use
Google Tag Manager lets you track custom events on your website without having to change your website code.
- Easy interface. The work environment where you set up tags is intuitive to me as it is arranged logically. Very easy for someone that has a programming background to understand the flow.
- Useful testing feature. After you have created your tags, you can open your website and start clicking around. The tag manager has a testing screen that comes up and you can see live which tags are getting fired.
- Step by step tutorial/guide for those new to the environment. I know I had to Google a bit and used someone else's blog to figure out how to set up some of the Facebook tags.
Quick and Easy Tags
- Shows us CDRS for our websites so we can report back to our clients on how well they're doing.
- Shows us the revenue we got from the visitor.
- Sometimes you have to play around with the code for it to work.
- I've had it not be compatible with websites and not even firing.
Excellent Tag Manager With a Learning Curve
- Google Tag Manager allows you to see the source of incoming traffic to your site and track their behavior (make purchases, abandon carts, etc.)
- We can implement Google Tag Manager in-house, so we don't need to pay our developer to make changes or edit code for us, saving us money.
- Google Tag Manager is easier to use than coding a website, but you still need to have some technical knowledge.
- As someone with fundamental coding knowledge, if you set up a tag incorrectly, it can take a long time to figure out why the tag isn't working properly.
- Tag, triggering and event handling for 3rd party apps on your site
- One platform to manage all applications with tags on your site and apps
- Sometimes it requires some research to know how to handle a particular use-case
- Event handling and different scenarios can sometimes be difficult to understand
Google Tag Manager is a solid choice for web tag management
- Google Tag Manager makes it really easy to view and manage all of your third-party marketing tags/pixels in one place.
- Google Tag Manager allows non-coders to easily implement new marketing and ad tracking services that rely on web pixels or trackers.
- It does a poor job of letting you create separate staging/dev environments. It requires a lot of setup and could be much smoother and integrated into the experience.
- Even with the debugger, it can be really tough to see values that have been passed from your backend into the scripts.
GTM is the standard for a reason
- Version control of pixels
- Easy to use
- Help text
- Visual representation of firing
Reasons You Should Use Google Tag Manager
- Free
- Codeless
- It 's too complicated for beginners.
The Best All-In-One Google Tracking Solution On The Market!
- Tracks Performance
- Tracks Conversions
- Onboarding process is a bit tricky.
- Google should release an official WordPress plugin for integration.
Google Tag Manager (GTM) Review
A huge benefit of using GTM is that it's a Google product so implementation of GCM (Google Campaign Manager) and GA (Google Analytics) makes it a seamless process.
- GTM allows you to customize the data that feeds direct to Google Analytics.
- Houses all 3p code in one place, rather than having to hard code data directly on the site.
- GTM has a preview and debug feature which allows you to see what's implementing properly and makes for a much easier QA.
- Although GTM is a Google product, it still works with non-Google product suite.
- Although you don't have to be a web developer to use GTM, it still requires some training and expertise. It's not necessarily a platform you can pick up instantly however there are many resources and training guides online to help you along the way.
- Implementing GTM across a site is the process that requires some web developer expertise.
Google Tag Manager Review
- Google Tag Manager integrates with other Google reporting platforms well such as Google Analytics.
- The platform offers an incredibly wide variety of things to track.
- Google Tag Manager offers little guidance within the tool. I often have to refer to outside guides or walk-throughs each time I set up a new feature.
- There is a steep learning curve.
- Difficult to test and manage if you have to rely on another webmaster or third-party to implement any code changes.
- Event tracking. Google Tag Manager makes setting up Google Analytics events much easier than before.
- Serving third-party tracking scripts. Just upload to GTM and it's on your website.
- Easily able to revert to previous versions if new configurations are causing issues.
- GTM needs a guide to implementing GA Event Tracking.
- Sometimes when Google Analytics script is served through GTM, ecommerce doesn't track correctly.
Google Tag Manager is a huge time saver!
- It allows for super easy implementation of various code tags.
- You can easily add new tags or disable old tags no longer needed.
- You can implement tags site-wide or just on certain pages.
- I haven't come across any problems with using Google Tag Manager to date.
Google Tag Manager: A must have free tool for tracking!
It is a very effective tool to track clicks, campaigns, revenue, leads (etc) without the need of involving the dev team of our clients. With GTM, we can quickly tag everything ourselves, which makes us save time, email communications and let us see results almost instantly.
- GTM does a very good job in updating their predetermined triggers. Every so often they will add a new trigger that they see is needed. For example, the latest update was a Youtube trigger, element visibility trigger and scroll depth trigger. This helps in keeping up with digital marketing trends and tracking.
- There is a fairly good integration with other Google products like Google Analytics (of course), Google Optimize and Adwords. For example, GTM makes it easy to set up A/B testing with Optimize, since a there is a specific tag created for that.
- Having the option to create DOM variables and using them in the tags opens a world of possibility for tagging.
- There is no real tutorial for GTM, and the one that exists in Google Analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
- They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
- It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
I think every marketer should know how to use GTM, at least the basic concept of creating tags and triggers. There are many non-Google online tutorials and scripts that other people have already written, which makes it even easier to achieve your goal.
GTM saves time and simplifies advanced analytics
- Flexibility is critical. Being able to easily trigger actions on our website through Tag Manager saves me time in development and stress in the deployment of these tags. Not having to write a line of code and having the ability to trigger events on specific button clicks or scroll depth is nice, but being able to trigger events anywhere you can run a JavaScript function is incredible.
- Ease of use. It's great to be able to safely give other members of our digital marketing team access to GTM and trust that they can successfully navigate the platform, understand what active tags are doing, and create new tags.
- Testing and debugging. I'll also list this as a con for one small reason, but in large it's simple to test and see which tags are firing on specific page views, on button clicks, etc. Additionally, you can see every action that GTM tracks (and in turn create new tags based on those).
- In the debugger, it can sometimes be a frustrating interface. The drawer from the bottom of the screen is large and can be frustrating to navigate. While it gives you all of the information you need and after some time you get accustomed to the organization of it, it would be nice to have a more fluid interface to debug and read the output of GTM
- GA custom events have become more complicated with GTM. Once you understand the data layer, it is incredibly powerful, but not being able to use a simple GA Send command to push a custom event into your Analytics account is a bummer.