HubSpot Operations Hub (based on technology from the former PieSync that was acquired by HubSpot November 2019) is a two-way contacts integration platform. The vendor emphasizes quick and easy setup automated customer and client data matching and updating between apps.
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Whether for a RevOps team or for running Ops for a single department, Operations Hub provides a a unified toolset that connects apps, cleans and curates customer data, and automates business processes under one central CRM platform. This is to drive an efficient, aligned, and adaptable business that delivers a friction-free customer experience.
HubSpot Operations Hub, an evolution of the former PieSync acquired by HubSpot in November 2019, works in the background and syncs a company's contacts two-way and in real time between cloud apps, so that each app has access to the most up to date customer information.
The vendor promises:
1. 3 Minute Setup: Users can take a free trial (no credit card required) by selecting the apps they want to connect, setting up the connection, then hitting “Start syncing”.
2. Ability to customize: Users can change the sync direction, create filters to manage subsets of contacts, sync deletions or unsubscribes, and select one of the apps to be the central database. Syncs can also be paused at any time.
3. Reporting: This is a "Set it and forget it" tool. The tool offers a dashboard to show how many contacts HubSpot Operations Hub has added or updated.
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Ease of Setup: Users have found the setup process easy and appreciated the ability to customize design features to suit their needs, particularly in the pipeline sales feature. They mentioned that the straightforward setup allowed them to quickly integrate the software into their workflow. Customization Features: Reviewers appreciate the ability to customize design features according to their needs, highlighting how this flexibility has helped them tailor the software to match their specific business requirements effectively. Efficient Lead Management: Customers value the software for its efficient lead management capabilities. They mention managing incoming leads easily and maximizing potential through automated emails, enhancing overall lead management efficiency in their operations.
Lack of Integrations: Some users have expressed a desire for more integrations with other apps to enhance the software's functionality. For instance, they may seek seamless connections with popular tools like CRM systems or project management platforms.
Pricing Structure Concerns: Users have suggested a lower pricing structure to increase competitiveness, indicating that the current pricing may not be in line with their expectations. This adjustment could potentially attract more budget-conscious customers and improve overall market positioning.
Need for Dashboard Improvement: Several users have mentioned the need for improvements in dashboard information to make it more user-friendly and informative. Enhancing the data visualization and customization options on the dashboard might lead to better user engagement and satisfaction.
