Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers. GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.
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Optimizely Web Experimentation
Score 8.2 out of 10
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Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
Optimizely Web Experimentation stacks up favorably against Adobe Target, Kameleoon, and Oracle CX Marketing in terms of ease of use, customer service, and features. It is easy to set up and execute experiments, the customer service team is always quick to respond to any …
We can easily create A/B tests and personalizations to target specific audiences and improve the customer journey
The widget editor is intuitive and very easy to use, a lot of features are available without any code
The result analysis dashboard is easy to read and understand : we have very detailed data to analyze the performance of our experiments, even on pages with low traffic thanks to the CUPED algorithm.
Optimizely Web Experimentation is well-suited for scenarios where data-driven decisions are required to optimize website performance and conversions. For instance, A/B testing various website elements such as headlines, call-to-action buttons, and form designs, among others, can provide valuable insights into what resonates best with our audience. Personalizing website content based on visitor behavior, such as geographic location or past interactions, is another scenario where Optimizely shines. On the other hand, Optimizely may not be as appropriate for websites with low traffic volumes, as it may take longer to gather enough data to make confident decisions. Additionally, it may not be suitable for testing complex website functionalities that require extensive development work, such as a complete website redesign or adding new features. In such cases, other tools or approaches may be more appropriate, such as usability testing or user research to understand user needs and preferences.
The segment builder is incredibly intuitive and easy to use. Works wonderfully with Mixpanel. Our team managed to set up our segments and experiments within a couple of hours.
Great customer service and willingness to help with any of our questions.
Very secure testing environment for our A/B testing experiments. We had a staging environment easily set up for review and testing before live deployment. We needed a HIPAA compliant solution, and Kameleoon delivers.
Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
Their online tutorial could also be easily improved.
If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
The Kameleoon platform allows us to carry out both simple and highly complex tests incredibly rapidly. With Kameleoon I can launch many impactful tests without needing to ask for help from our IT team.
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results, and any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Kameleoon does not compare to others! If I chose this tool, it is above all because the speech made by the members of the company during their presentation was clear. Real experts who had identified our challenges and our needs. They also came with relevant use cases and recommendations.
Optimizely Web Experimentation and Adobe Target are both powerful tools for website optimization and experimentation, but they differ in some key ways. Here's a comparison of some of the most important features of each platform:A/B testing: Both Optimizely and Adobe Target offer A/B testing functionality, allowing users to test different variations of web pages and other digital experiences against each other to determine which performs better.Personalization: Both platforms also offer personalization capabilities, allowing users to create customized experiences for different segments of their audience. However, Optimizely's personalization features are often considered more user-friendly and easier to implement.Analytics and reporting: Both platforms offer robust analytics and reporting features to help users track the performance of their experiments and make data-driven decisions. However, Optimizely's reporting is often considered more intuitive and user-friendly.
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
Optimizely is only worth the money if you have a decent amount of traffic and some manpower dedicated to testing. If your organization doesn't have the resources to iterate on tests, you probably won't achieve full value from this tool.
Because the tool is expensive, I feel that large organizations with massive advertising and/or social footprints would benefit the best from Optimizely.
Optimizely can allow gradual rollouts of new features with advanced analytics, giving key stakeholders visibility into client traction with new content rollout.
