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Optimizely Content Marketing Platform

Optimizely Content Marketing Platform
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Overview

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

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Recent Reviews

Easy to use

6 out of 10
April 29, 2024
Incentivized
I used the platform to get access to logo's of my company to share it with a customer on their website. All went rather smoothly. The only …
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How Optimizely Content Marketing Platform Differs From Its Competitors

Content Marketing Campaign Performance

With Optimizely Content Marketing Platform, it is easier to reuse content or find older content that may be reuseable. I find that it's helpful to understand deadlines and processing stages, though I'd like to have better visibility about metrics and an improved search function to make it easier …
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Content Marketing Campaign Performance

The Optimizely Content Marketing Platform has really helped us to increase our ability to create and produce content in a day-to-day basis in a much fast and efficient way. While also, leyting us have a better view of the things we need to prioritize and plan better ahead of time.
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Content Marketing Campaign Performance

Optimizely Content Marketing Platform has an ability for a developer team (or your professional services team) to go into the visual editor code and apply "extensions." These extensions are representative of common templatized tests that you may anticipate to run frequently. These further cut down …
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Content Marketing Campaign Performance

We are foundational in the use of repurposing content across different delivery channels. Much of our content is not pure marketing but encompasses high-value content delivered to our organization's membership. Speed to market and review processes are greatly improved via the platform but our …
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Content Marketing Campaign Performance

One thing I'd love to see is how different people are assigned across departments. If i have 6 writers (for instance) how many projects do they have? How much time is needed for each? Spread across what timing? In order to get some of the clarity i need, I have to create a "view" and download to …
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Content Marketing Campaign Performance

Visibility our where things stand is huge for us. If it isn't in the platform it isn't real so we can start chasing the parties responsible to hit our milestones. Having this concretely shows when and who started a project, what the requirements so if something is put into the queue late or vague …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Content collaboration (25)
    9.1
    91%
  • Approval workflows (26)
    8.8
    88%
  • Ideation (21)
    7.9
    79%
  • Content calendar (22)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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Optimizely Content Marketing Platform

Optimizely Content Marketing Platform

N/A
Unavailable

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Content Marketing Platform Demo

Navattic
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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.1
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

7.6
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

7.9
Avg 7.8
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Product Details

What is Optimizely Content Marketing Platform?

Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively and efficiently plan, produce, and manage campaigns and content in a single workspace—acclerated by embedded AI.

Optimizely Content Marketing Platform Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar
  • Supported: Network for content licensing/production
  • Supported: Payment/Resource management

Content Publishing Features

  • Supported: Content hub
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Competitive analytics
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars (List View): Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.Screenshot of Screenshot of Editor with Embedded AI: Opal, Optimizely's native AI assistant.

Optimizely Content Marketing Platform Video

Optimizely Content Marketing Platform Integrations

Optimizely Content Marketing Platform Competitors

Optimizely Content Marketing Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.

Reviewers rate Content collaboration highest, with a score of 9.1.

The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(60)

Attribute Ratings

Reviews

(1-10 of 10)
Companies can't remove reviews or game the system. Here's why
May 09, 2024

Optimizely Content Marketing Platform: a valuable tool for content development and approval processing

Verified User
Manager in Marketing
Food & Beverages Company, 5001-10,000 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Optimizely Content Marketing Platform to collaborate in our content generation efforts and issue approvals to publish and use content as it's finished and becomes available. The platform helps us streamline efforts across different departments and does a good job of providing transparency about the process along the way. If something is being held up due to pending approval, it's apparent where the holdup is. The system has helped us stay on target and locate helpful material.
Pros and Cons
  • Content Approvals
  • Library of Content
  • History of Content Changes
  • Providing clearer prompts when a deadline is missed
  • Improved search functionality to make it easier to find content
  • A progress chart to provide better transparency about where approvals stand
Likelihood to Recommend
Optimizely Content Marketing Platform is helpful when cross-department approvals are needed. It can help streamline efforts and provide better transparency about where approvals and content generation efforts stand. The content library could be improved for better functionality and useability of material, and it would be interesting to explore additional capabilities. For instance, could the system be used to share more materials with colleagues that don't necessarily need to use the approvals process, but only need access to the finished material?
May 08, 2024

Review for Optimizely Content Marketing Platform

Verified User
Administrator in Human Resources
Information Technology & Services Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We have separated it from MKT Content and EX (Employee Experience) Content.
From the MKT side, there are social media posts, email designs, web page content, invitations, and printable promotional content.
From the EX side, there are social media and internal posts, printable promotional swag, and content.
The Optimizely Content Marketing Platform helps us address the workflow of people involved in each task, ensuring that everything produced is brand-aligned in text and art and approved by the people responsible for it.
I believe we produce between 10-30 items of stuff each week, and we mainly use the brief, and text editor for everything.
Pros and Cons
  • Workflows are great, everyone on it can really see the produced content
  • Calendar Plan, is really helpfull in scrums,
  • Assignments lets us understand if someone is over assigned with stuff (specially in design), and let us realocate sources
  • Library looks better now too
  • Library. Eventhough it has improved a lot! There's still a need of having something similar to the planner list view of folders. That'll be extremly helpfull
  • I used the AI Text provided by Optimizely Content Marketing Platform once or twice and it wasn't really good. We use Grammarly as it let us train the AI with our brand language, and is super easy to use.
  • The conection with Social Media Platforms is not the best, and that's why we have deactivated that functionality and manually upload stuff to our social media. (LinkedIn-Twitter-Instagram- Glassdoor-TikTok)
Likelihood to Recommend
Well suited: Excellent for posts (social media or internal) as it allows a thorough review of each department head, such as marketing and design.

Less Aproppiate: The email functionality is not optimal and requires improvement to better suit our needs. It currently displays information inaccurately and lacks automation for necessary updates.
May 01, 2024

Optimizely Content Marketing Platform is foundational for larger businesses

Audrey Ortiz | TrustRadius Reviewer
Audrey Ortiz
CRO Marketing Manager
ServiceTitan (Computer Software, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Optimizely Content Marketing Platform hosts a myriad of features relevant for experimentation and A/B testing. The tool itself is regarded as a market leader and certainly performs as such--though like any software--it isn't without its own bugs.

That being said, Optimizely Content Marketing Platform's greatest strength is its maturity in the testing/experimentation space. We have been able to leverage the expertise of Engineers, System Architects, Project Managers, Strategists, on top of the normal account manager. Optimizely Content Marketing Platform seeks approval on a very personal level by having that 1:1 attention that smaller companies may not be able to provide.

With Optimizely Content Marketing Platform, we're about to test hypotheses against our target audience to ensure optimal business impact. Any sort of development work is safeguarded because of our testing processes. We are able to identify what development work is worth pursuing and what isn't based on the experiment results deployed by their platform.

That being said, we also utilize agency resources to increase velocity and time to test. Their RapidX add-on allows clients to take advantage of seasoned Optimizely developers and project managers who can assist with maintaining strict timing when it comes to designing, engineering, launching, and even analyzing results.
Pros and Cons
  • A/B Testing
  • Experimentation
  • Personalization
  • Strategy
  • Professional Services
  • Heatmaps
  • User Recordings
  • Dashboards and better reporting
Likelihood to Recommend
Optimizely Content Marketing Platform has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing.

That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.
April 24, 2024

Optimizely Content Marketing Platform review

AR
Anna Richards
Staff Writer
Dentsu (Banking, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use Optimizely Content Marketing Platform to edit and categorise content for a client. We provide full-service content support for our client – this includes placing individual articles across different categories for improved user experience and editing work via multiple editing stages that are then viewed by both the clients team and our own. This enables us to delegate duties across different teams and ensure all steps are complete.
Pros and Cons
  • Step-by-step tasks that are delegated to specific team members
  • Layout formatting that allows you to specify how the content should look
  • Tag-able comments so that you can quickly address problems vis the most direct source
  • It would be useful to have Header sections included in the format (so H1 title, H2 body copy etc)
  • Would love to connect Optimizely Content Marketing Platform to the CMS system for ease of uploading
  • Image sourcing would be helpful
Likelihood to Recommend
Optimizely Content Marketing Platform provides seamless visibility across multiple departments and teams, including for separate teams (such as agencies and clients). This allows us to be on the same page at all times, and nudge each other easily with comments and questions. The assigned tasks make delegating between teams really easy as well, especially when actually face time is limited.
December 04, 2023

Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration

Verified User
Director in Marketing
Computer Software Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use the Optimizely Content Marketing Platform to manage the content lifecycle. We develop, collaborate, and track content used in marketing programs.
Pros and Cons
  • Planning
  • Collaboration
  • Reporting
  • The reporting functionality is robust - I spend a lot of time building / adjusting views and saving them. It would be nice if more reports were available out of the box.
Likelihood to Recommend
The Content Marketing Platform has streamlined the creation and publication of our teams content. We use it specifically for managing the development, creation, and approvals of our written customer success stories. We were able to build custom development stages mapped to our process/stages, and we can now easily provide executive summaries (forecast and summary) and detailed status reports.
October 12, 2023

Streamline Content Development and Delivery

Verified User
Director in Information Technology
Non-profit Organization Management Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Content collaboration/content creation as well as a source-of-truth for content in the Library. We also use to assure consistent processes and standards are met in the creation of content that will be deployed across our digital ecosystem.
Pros and Cons
  • Enables cross-functional collaboration in a centralized environment
  • Assures standards in processes while providing visibility into content development
  • Replaces spreadsheets and file server-based asset management
  • Provides incremental value with integrated stock image and AI generation tools
  • UX needs to be rethought. In my opinion, text is very small and often not intuitively laid out
  • In my opinion, better integration with other Optimizely products: expectation is that it should dovetail into ODP, CMS, content recommendations and Delivera. In my opinion the current stack integration is not cohesive
  • In my opinion, library needs to be improved with more of a Finder or File-system-like interface. In my opinion, it's very hard to organize assets that have been placed in the top-level folder by default. Better search based on file name and content would also be helpful.
  • In my opinion, there's a big gap between a collaborator and a guest.
Likelihood to Recommend
Companies with distributed workflows and/or approval processes will benefit through a centralized creation and management platform. This system solves the problem of random processes and approvals with increased transparency and speed to market. Even without exploiting all the distribution opportunities (e.g.: Social, blog, CMS), the platform will increase productivity and collaboration.
October 10, 2023

Optimize the way you work

Verified User
Director in Marketing
Food & Beverages Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
My team uses Optimizely Content Marketing Platform (aka Welcome) to capture every digital marketing request in the US and Canada, which is 200+ projects per month. Optimizely Content Marketing Platform has helped us stream-line the process from no tool to a well-oiled machine. Each subject matter expert can request digital support easily. We can edit what's needed on the fly and we can leave comments to document as needed.
Pros and Cons
  • easy to customize workflows
  • consistent improvements and upgrades
  • great customer service
  • calendar layout is clunky
  • reporting can be difficult
  • Library storage could be more functional
Likelihood to Recommend
Optimizely Content Marketing Platform is a great content tool, but love to see it with more of a project management focus. Something integrated would be super. It can be difficult to give a very specific deadline for a particular piece of the overall campaign. For instance, if a task has a deadline of x, a designer might see that and think that have until x to deliver. When in fact...they do not! We had to be very careful in training so the team looks inside a task to understand when their piece is actually due.
July 24, 2023

Content but not Crazy about Optimizely Content Marketing Platform

Verified User
Director in Marketing
Computer Software Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We were looking for a solution to help us mange ownership and workflows associated with producing various marketing assets. Tool needed to provide alerts to keep team on track and reporting capabilities so managers and peers could monitor progress vs relying on spreadsheet and hoping someone made appropriate updates. Needed to have library functionality as well to share materials with and outside of our team so there could be a single source of truth.
Pros and Cons
  • Visibility of project statuses
  • Easy to learn basics
  • More advanced workflow options
  • Search function not great
Likelihood to Recommend
Acknowledge that the way we're using it isn't necessarily the intended purpose. While we are using it to manage workflows for created content like ebooks, reports, or similar we're also trying to use it as a bit of a project management solution on how those assets get deployed. Trying to make that work over purchasing a separate tool. At times it works better than others. Trying to map the content calendar schedule to other schedules isn't really possible with our other activities so we are often left pulling data from here and migrating else where to provide full visibility of project status.

For general content orchestration works as well as each user.
September 12, 2016

Great team to work with

Verified User
Manager in Marketing
Telecommunications Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We use Newscred as a provider of licensed content from a few different sources, and we also use the publishing platform to publish both the licensed content and our own original blog content. We use the Newscred analytics platform to track against our KPIs. The platform is used daily mostly by a handful of people within our marketing organization.
Pros and Cons
  • The publishing platform is extremely easy to use and serves all of our blog publishing needs.
  • The analytics function is great and provides us with real-time visibility to performance.
  • The team is the best thing about working with Newscred. They are extremely knowledgeable and responsive, and they're proactive about coming to us with suggestions about how to improve the performance of our content. Whenever we have an issue with or a question about the platform, they're responsive to our needs. We find their advice to be spot-on and insightful, and the relationship we have with them delivers a lot of value.
  • More sophisticated formatting capability in the publishing tool would be appreciated.
  • The analytics functionality seems still to be under development, but it could be more robust.
Likelihood to Recommend
The best thing about working with Newscred for us has been the ability to bypass our internal web team to instantaneously publish content (vs. dealing with SLAs of days or weeks), and then the ability to track the performance on our own, again without involving any other internal teams. This has greatly improved our efficiency and performance.
January 26, 2016

NewsCred Overview

Verified User
Analyst in Marketing
Marketing and Advertising Company, 201-500 employees
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
NewsCred is being used in one department at my agency to my knowledge. This software is one of our client's content management system, and is used to publish and organize blog posts. It helps us write the blog posts instead of hard coding them. There are capabilities to go into the HTML and edit that code.
Pros and Cons
  • Easy to use
  • Useful functions
  • Great customer service
  • Too basic
  • Limited functionality
  • Unorganized
Likelihood to Recommend
The NewsCred content management system is definitely best suited for companies looking for an extremely basic CMS system. If a business has very simple blogs posts with little formatting required, this is the ideal system. However, for businesses looking for something more complex or flexible, I would not recommend this software.
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