Qualtrics

Qualtrics

Score 8.3 out of 10
Qualtrics CoreXM

Overview

What is Qualtrics?

Qualtrics produces three Web-based products: Research Suite, which helps companies and schools conduct their own custom-made surveys and data analysis; Site Intercept, which allows websites to get feedback from visitors; and 360, a tool to help human resource operations assess...
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Recent Reviews

Qualtrics CoreXM Review

2 out of 10
January 07, 2023
In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my …
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Qualtrics is great

9 out of 10
June 03, 2021
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
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Great survey platform!

8 out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Multiple question types (124)
    9.1
    91%
  • Data export (121)
    8.6
    86%
  • Response tracking (121)
    8.6
    86%
  • Survey logic flexibility (124)
    7.7
    77%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

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Pricing

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Research Core 1

1,500

Cloud
per user/per year

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

How Yamaha Designs Product Experiences that Artists Love
01:36
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Features

Survey Format & Appearance

Features related to the type, look & feel of surveys.

8.4Avg 7.8

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

8.9Avg 8.6

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

7.7Avg 8.3

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

8.4Avg 8.1

Survey Administration & Security

Features related to administration & security for survey tools and data.

9Avg 8.3

Survey Distribution

Features related to the distribution of surveys.

8.4Avg 8.0
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Product Details

What is Qualtrics?

Qualtrics CoreXM offers a survey platform for actionable customer, market, and employee insights.

The software allows companies to collect and analyze data, with the goal of gathering insights that drive better decision-making and better customer experiences. Use cases include market research, voice of the customer programs, or employee engagement.

Customers include Nike, Netflix, American Airlines, American Express, Marriott, Microsoft, GE, P&G, Nasdaq, Ferrari, Porsche, Tesla, Boeing, Royal Caribbean, Stanford, Harvard, and MIT. The vendor says the product offers its customers speed, power, agility, ease of use, and value.

The Qualtrics platform underwent a rebrand and came to be known as Qualtrics CoreXM.

Qualtrics is backed by three venture capital firms: Sequoia Capital, Accel Partners, and Insight Venture Partners. The company has 3,000 employees, 10,000+ clients, and millions of users.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

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Qualtrics Video

See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/ Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Integrations

Qualtrics Competitors

Qualtrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

Qualtrics produces three Web-based products: Research Suite, which helps companies and schools conduct their own custom-made surveys and data analysis; Site Intercept, which allows websites to get feedback from visitors; and 360, a tool to help human resource operations assess employee performance.

MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.

Reviewers rate Changes to live survey highest, with a score of 9.4.

The most common users of Qualtrics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
I'm using Qualtrics as a PhD student through my university. It's running my survey instrument in the data gathering stage.
  • One of the greatest strengths of Qualtrics is its customer service. I created a complex survey tool that required some functionality outside my knowledge base. Qualtrics support saved the day and made it easy.
  • The front facing user interface of surveys is professional, crisp and easy to use.
  • [I'm] still adjusting to the transition from the old version. It's a pretty radical change to the back end interface, so it's been challenging becoming familiar with the new version. New users I think will find it easier overall than the old version. It's just an adjustment period for older users.
The customer service alone makes me think I could do anything using Qualtrics. They have saved the day on multiple occasions.
Survey Format & Appearance (3)
80%
8.0
Survey templates
100%
10.0
Themes
70%
7.0
Custom logo/branding
70%
7.0
Survey Content (3)
60%
6.0
Changes to live survey
N/A
N/A
Question design help
80%
8.0
Multiple question types
100%
10.0
Survey Logic (1)
100%
10.0
Survey logic flexibility
100%
10.0
Survey Reporting & Analytics (5)
72%
7.2
Response tracking
90%
9.0
Data export
90%
9.0
Standard reports
100%
10.0
Custom reports
N/A
N/A
Analytics
80%
8.0
Survey Integrations
N/A
N/A
Survey Automation
N/A
N/A
Survey Distribution (2)
N/A
N/A
Vendor-offered crowdsourcing
N/A
N/A
Respondent restrictions
N/A
N/A
Survey Administration & Security (2)
N/A
N/A
Access controls
N/A
N/A
Compliance
N/A
N/A
  • I could not be doing the research I'm doing without the help of Qualtrics.
Qualtrics customer support is unmatched. No other company, of any kind, provides the level of comprehensive, knowledgable and friendly customer support that Qualtrics has provided.
No
Not needed
  • 24 hour support
  • They seem invested in the success of my project
  • Patience in walking me through tricky issues
  • Extremely knowledgeable about the product
  • They have helped me resolve issues 100% of the time
Needing help at 12 midnight and realizing that the folks in the U.K were available to continue the assistance I'd received earlier in the day. I thought I had hit a roadblock and due to the time was out of luck. I still tell people about how amazing it was to have a kind accented voice answer the phone and pick up where the issue had left off during normal U.S. business hours. Amazing.
Erika Meeske | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Qualtrics to conduct national, regional, and property specific surveys related to the gaming and hospitality industries. The surveys allow our company to identify trends in the industry ahead of our competitors and provide crucial data that feeds our modeling process leading to more accurate forecasts. For our clients, the property specific surveys of their customer databases help our clients understand the preferences and habits of their customers and assist in determining what amenities to develop at their properties, ultimately leading to longer length of stay and increased property revenues.
  • First and foremost, the ability to program the survey myself reduces costs significantly compared to what we would pay a programmer. It also allows us to edit and make the inevitable last minute changes that always tend to occur.
  • The ability to tailor the survey to meet our or our clients' specifications leads to better responses. To illustrate, I am able to incorporate my clients color schemes and logos for their customer database surveys which leads to greater trust in the survey and incrementally more completed surveys. When it comes to new development ideas, Qualtrics allows me to use video and graphics to best describe and portray a potential development idea thereby resulting in better, more educated responses. This ability allowed me to run a college survey for a $450 million stadium redevelopment that was sent to over 250,000 alumni and resulted in 25,000 completed responses.
  • The previous point leads to my greatest point which is the ability to generate easy reports and disseminate the data through cross tabs. In the past I had used SPSS, which I found less than user friendly. Being able to cross tabulate and create instant visuals through Qualtrics reporting not only saves me an astounding amount of time, but also eliminates the stress that other programs have caused in the past.
  • I use their panels quite often when running our national and regional surveys for random samples of people. Their panels team is always very helpful, knowledgeable and efficient. After I program my surveys, they take over and run the survey to achieve the appropriate amount of responses based on my quotas. The process is effortless and much easier than when we hired another company to run our regional and national surveys. Additionally they have several panel houses from which they can get a random sample which reduces the cost considerably.
  • The only weakness I can think of was the reporting in Beta mode. However since then there have been significant improvements and the reporting element runs beautifully.
  • Not sure if this is an issue anymore, however in the beginning they gave quicker support to their larger clients. That being said, today when I had a questions for support they got back to me within the hour.
Best suited for any kind of survey, large or small. We even use our license for internal reviews these days as well as to receive client reviews on our work product.
Survey Format & Appearance (3)
96.66666666666666%
9.7
Survey templates
100%
10.0
Themes
90%
9.0
Custom logo/branding
100%
10.0
Survey Content (3)
100%
10.0
Changes to live survey
100%
10.0
Question design help
100%
10.0
Multiple question types
100%
10.0
Survey Logic (1)
100%
10.0
Survey logic flexibility
100%
10.0
Survey Reporting & Analytics (5)
100%
10.0
Response tracking
100%
10.0
Data export
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Analytics
100%
10.0
Survey Integrations
N/A
N/A
Survey Automation
N/A
N/A
Survey Distribution (2)
100%
10.0
Vendor-offered crowdsourcing
100%
10.0
Respondent restrictions
100%
10.0
Survey Administration & Security (2)
100%
10.0
Access controls
100%
10.0
Compliance
100%
10.0
  • The greatest impact Qualtrics has had on me is on my time. I am so much more efficient with this platform. The ease of programming and simple abilities to program skip or display logic has even helped me become better at writing because it opened up so many new survey design possibilities.
  • In terms of our business, the ease of programming cut the project timeline in half. No longer do we have to send drafts back and forth with the programmer at a cost every time. The platform has streamlined our process and allowed us to complete more projects in a year and increase our revenues.
  • In terms of cost, this platform is just a fraction of what we used to pay to run national and regional surveys.
I used to pull my hair out using IBM SPSS. The instructions were difficult to follow and the programming took forever. Since we have sued Qualtrics I have never used anything else since. If I never have to open IBM SPSS again it'll be too soon. One other thing that I forgot to say about the benefits of this platform is the ability to enter raw data from previous surveys (pre-Qualtrics) and use the Qualtrics platform to analyze the old data or compare with new survey data. This is a huge bonus since we often like to compare our regional and national surveys to previous years.
1
I put just one because I am in charge of all the programming and surveys. That being said, our entire company uses it to review each other, so in that sense 12 people use it.
1
Just me. There wasn't a need for others to learn it since I am the only one running surveys.
  • Our national and regional surveys of random samples of people in the United States to help us keep up on gaming and hospitality trends, habits and preferences.
  • To help our clients understand what their customers want in a casino development and their habits and preferences so that they can better serve their customers.
  • Internally this has allowed us to survey our clients to improve on our services as well as review each other for personal growth.
  • We are still learning them, but the internal review process is brand new.
  • Getting feedback from our customers.
  • Comparing old surveys pre-Qualtrics to new surveys that we used Qualtrics for.
  • Still learning that one. But we are using it now to judge our webinars to understand topics that we might want to cover and hear feedback on our past webinars.
We won't use anything other than Qualtrics going forward. I've never seen a better product.
No
Wasn't sure it was available. But even if it was I wouldn't pay for it. The regular support team is quick and helpful.
They have always gotten back to me quickly and always solved my problems.
Yes
Back when they had Beta reporting, users were encouraged to report any issues they were having so that Qualtrics could build the best platform for reporting. And they did. It's really great.
Yep. I was running a survey of college alumni for a huge university in Texas. This survey was the first one that I had ever programmed and it was for a potential $450 million dollar redevelopment of their college football stadium. The support staff were on the phone with me so many times I couldn't even count helping me achieve my programming goals. The programming was pretty intense in that there were multiple qualifiers and skip logic. They helped me through the entire process. They even reviewed the survey for me to make sure I had everything right. Suffice it to say this was a crash course in learning the Qualtrics platform.

We sent out the survey link in hopes of receiving 2000 completed responses. We ended up reaching that within the hour and we had to work quickly to broaden our license. We ended up with nearly 25,000 completed responses.
  • Programming
  • Viewing Results
  • Creating Reports
  • Working with Panels.
  • It took me a day or so to learn how to program the survey flow. Once I learned the basics it opened up a whole new level of survey programming that I had previously not even considered.
  • Learning about the various survey questions was interesting but not cumbersome. It allowed me to think about how I want the data reported which in turn improved the quality of my survey.
  • It has inspired me to learn coding which I have not found to be easy. At least not yet.
Yes, but I don't use it
I can't imagine ever using another platform or tool. I love the Qualtrics Platform.
Scott Gordy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is used by my organization internally for things like 360 evaluations, as well as externally for things like customer satisfaction surveys.
  • Quantifying, analyzing, and reporting on the data gathered is something Qualtrics does very well.
  • Ability to create targeted surveys.
  • Customizable presentation of surveys.
  • Ability to share surveys with other members of my team is a big plus.
  • I'd like to see the ability to connect and return survey results to an external database.
Qualtrics is a great tool; easy to use even for first time users. Yet, it has the ability to institute logic into surveys which proves useful when designing complicated surveys.
Survey Format & Appearance (3)
83.33333333333334%
8.3
Survey templates
80%
8.0
Themes
80%
8.0
Custom logo/branding
90%
9.0
Survey Content (3)
86.66666666666666%
8.7
Changes to live survey
80%
8.0
Question design help
80%
8.0
Multiple question types
100%
10.0
Survey Logic (1)
80%
8.0
Survey logic flexibility
80%
8.0
Survey Reporting & Analytics (5)
80%
8.0
Response tracking
80%
8.0
Data export
70%
7.0
Standard reports
80%
8.0
Custom reports
90%
9.0
Analytics
80%
8.0
Survey Integrations
N/A
N/A
Survey Automation
N/A
N/A
Survey Distribution (2)
40%
4.0
Vendor-offered crowdsourcing
N/A
N/A
Respondent restrictions
80%
8.0
Survey Administration & Security (2)
40%
4.0
Access controls
80%
8.0
Compliance
N/A
N/A
  • Better customer service.
  • New customer development.
  • Increased employee satisfaction.
No
I have been more than satisfied with the standard support from Qualtrics I receive.
The few times I've requested help with the product, the service representatives are quick to contact me and follow up with me on my questions.
No
I had a question about a survey I wanted to do for customers my organization has not worked with in over 2 years. Having never done this type of survey before, I really didn't know where to begin so I contacted support and they were able to point me in a direction. This was a real timesaver for me.
Shanker Varandani | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
We use Qualtrics to design surveys across various businesses to gain feedback from Sales and Partners, to know their concerns, satisfaction and their priority areas. And results from these surveys help management make decisions and prioritize actions.
  • Qualtrics is user friendly, anyone can start using this tool without prior training
  • Survey Flow helps us managing the overall flow of the survey
  • Sending Invites to participants is quite easy and simple in Qualtrics
  • Some of the basic question set ups are missing, especially matrix/grid questions are very limited. Placing validations in those questions is again a BIG task, it is super tedious to handle matrix questions in Qualtrics
  • Translations: - Translating/Overlaying your surveys is going to be BIG task, their translator module is terrible
  • Reporting again is limited
This tool is better for smaller surveys, when it comes to designing bigger surveys it becomes difficult due to its limitations with Matrix questions and their validation. Placing JavaScript/jQuery is also very difficult and limited as compared to other tools like ConfirmIT, VOVICI.
  • Better Service
ConfirmIT is far better than Qualtrics, however, bit costly when compared to Qualtrics
20
Marketing and Operations
  • Employee Satisfaction Survey which is review by our management to bring improvement in tools, process and resorces
  • Concept testing for new products and solutions
  • Ad-hoc/Pulse survey to record the pulse of the participants for any changes in the organization
  • I don't see Qualtrics as a tool to be used in the future by our organization
There are many issues with this tools....and poor functionality...
  • Vendor implemented
No
I am not happy with the support and Qualtrics as a tool, however, i am forced to use this tool as my organization has got licences
My experience is not so good with Qualtrics, they are not very helpful and most of the time I get scripted answers
Yes
Yes, it got resolved in timely fashion
No, there is NO time when I got exceptional support from the Qualtrics support team
  • Panel Management
  • Sending Emails to the participants/panel
  • Creating various questions
  • Validation
  • Skip logic
  • Conditional flow
Yes
We can design quality surveys using Qualtrics
There are many things which go wrong when survey is live, if you change some setting in the survey...it automatically gets reflected in the Live link. One of our survey was live and setting got changed to "Do not record personal information and remove associate panel information" and we lost close to 200 participants background information ....the issue is still under investigation as to how/who made this change, as only I had the access to the survey and I am 100% confident I didn't change anything in the survey once it went Live.
When I contacted support if they have any information on who made the change on the survey, they mentioned they don't keep this information on their server. I was Shocked, one can go and change anything in the active survey and no information is recorded who made that change on the server.
God Save our Active surveys on Qualtrics :(

Benjamin Sider | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Qualtrics is used by a handful of people in our The New York Times Consumer Insight Group. We typically use it for:
  • Web intercept studies related to ad sales, consumer marketing and strategic planning
  • Qualitative research recruitment for our user experience team
While some studies are completed within a week or two of fieldwork, others are used for trending purposes over time.
  • Customer support - I like being able to talk to someone on the phone who can help me with technical issues related to complex programming issues. Although the support line is sometimes busy, the majority of the time I am able to talk to someone live who can fix my issue in a timely manner.
  • Intuitive programming - Coming from a basic background of survey programming, Qualtrics is the best I've used to date (compared to Survey Builder, Instant.ly, Key Survey and of course Survey Monkey). I like being able to seamlessly copy and paste text into Qualtrics very easily, use display logic appropriately and capture embedded data when needed
  • Top line reporting - I've had success working directly in the Results feature as well as exporting to Excel. Running filters is quite easy before exporting to Excel so that you can analyze various subgroups. I've even pulled in a vendor to run traditional tables using Qualtrics' SPSS file.
  • Cross Tabs - I like that Qualtrics offers the feature, but one of my biggest complaints is that it takes quite a long time to load responses when you need to merge columns or stubs together. Also, you have to merge two columns/stubs one at a time instead of doing all of your merging and running it at the very end. It is very time consumer and inefficient when doing simple things like age breaks, top 2 box, etc.
  • Email response times - While phone support is strong, I recall email support taking more than one business day to get a response for some simple/standard questions. I would like to see Qualtrics invest in online chatting windows similar to retailers to talk through issues.
  • Randomization - Currently you cannot nest response options together and randomize them.
  • Cost per complete - Sometimes we have niche targets that are more difficult to reach. My team has had to purchase additional batches of survey completions. Given that the sample is solely ours and not from a gen pop panel, I think Qualtrics' costs could be a little more client-friendly when it comes to those who terminate vs. actual qualified respondents.
It is well suited when you are under budget restraints and cannot afford a full service vendor. Studies where you are simply looking at total and a handful of easy to filter sub groups such as age/gender/HHI. It is far less appropriate when you need more advanced statistical needs such as segmentation, max diff, etc.
  • Ability to recruit highly qualified individuals for qualitative research
  • Conducting research for ad sales projects that require very short turnaround times
  • Tracking attitudinal behavior over time
  • SurveyBuilder,SurveyMonkey,KeySurvey
I didn't choose Qualtrics per se - the contract was already in place when I started at NYT. But the level of sophistication and customer support is far better than other competitive products.
The simple fact is that I have a lot of historical data and questionnaires already tied into Qualtrics. Having the same product in place makes it easy to look back at old studies for learning purposes as well as design purposes for consistency.
7
Custom research
7
Basic survey programming and writing
  • Web intercept
  • Qualitative recruitment
  • Panel
  • Being able to save money by programming ourselves but having a vendor do cross tabbing by exporting the data file to SPSS
  • Transitioning a proprietary panel to Qualtrics for more of a do it yourself approach
Not Sure
  • Product Features
  • Product Usability
  • Existing Relationship with the Vendor
I'm not the decision-maker, but did offer input in the 2014 contract renewal since I've been using Qualtrics extensively for 2.5 years.
N/A
  • Implemented in-house
No
I like being able to easily integrate new colleagues by simply giving them a log in user name and password.
Yes
Some of our surveys are very complex. Using Survey Flow for pathing/display can be tricky, but I've learned a great deal by working with the support team.
One point docked since waiting times occur occasionally and another point docked for the long time it takes for an email response.
No
Qualtrics is fantastic when it comes to including java script coding to make my surveys more presentable. I love it when they simply log in to my account and make a change on the spot. They are also really good for logic/piping/display complexities. Their support team is very patient.
  • Survey look and feel options/design
  • Creating basic questions, but having the option to use grids, sliding scales, etc to change it up
  • Top line reporting
  • Cross tabulation
Yes
Pretty well, but many of my surveys have matrix style questions which don't work well for mobile.
I have trained one colleague who had no background in survey programming. She has picked it up quite nicely and can program things fairly easily without much assistance.
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