Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) Reviews

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Rob Sherman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) Scorecard Summary

What is Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)?

Evergage and MyBuys is now Salesforce Interaction Studio.

The vendor states that their cloud-based platform is designed to empower marketers to increase engagement conversions of website visitors and users through real-time personalization based on deep behavioral analytics...without the need for developers. The Interaction Studio RTIM solution boasts powerful real-time segmentation and sophisticated AI to determine and deliver contextually relevant experiences that inspire customers to take action.

Salesforce says companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s customer data, audience segmentation, and engagement platform.

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) Features

  • Supported: Behavioral Tracking
  • Supported: Segmentation
  • Supported: Targeting/Personalization
  • Supported: Recommendations
  • Supported: Testing
  • Supported: Analytics/Attribution

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) Downloadables

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) Integrations

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) Competitors

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) Pricing

Starting Price: $199

More Pricing Information

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, 6178772514
Supported CountriesUnited States
Supported LanguagesEnglish

Frequently Asked Questions

What is Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)?

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience segmentation, and engagement platform.

How much does Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) cost?

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) starts at $199.

What are Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)'s top competitors?

Adobe Target, Kibo Personalization (Monetate), and Qubit are common alternatives for Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys).

What is Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)'s best feature?

Reviewers rate Availability highest, with a score of 10.

Who uses Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)?

The most common users of Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) are from Mid-size Companies and the Computer Software industry.