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Semrush

Semrush

Overview

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…

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Recent Reviews

TrustRadius Insights

SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve …
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TrustRadius Insights
TrustRadius Insights

Semrush Review

10 out of 10
April 12, 2022
Semrush is a great tool for Keywords research and also tracking keyword performance. The site audit report helps identify all the …
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Semrush Is Awesome

10 out of 10
March 28, 2022
I used Semrush for my Marketing Analytics course at Dean College to better understand Search Engine Optimization. Semrush is a fantastic …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (148)
    9.4
    94%
  • Competitive analysis (143)
    9.0
    90%
  • Site audit / diagnostics (144)
    9.0
    90%
  • SERP ranking tracking (144)
    8.3
    83%

Reviewer Pros & Cons

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Pricing

View all pricing

Pro

$129.95

Cloud
per month

Guru

$249.95

Cloud
per month

Business

$499.95

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $129 per month
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Product Demos

Semrush Domain Analysis Demo - Best SEO Tool 2023?

YouTube

Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis

YouTube

Semrush Review + $9864 Bonus + With Free Trail

YouTube

SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)

YouTube

Long Tail Keywords with SEMrush - Keyword Golden Ratio

YouTube
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Features

SEO

Core features related to search engine optimization

8.5
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.7
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.5
Avg 8.4
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Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;
  • Over 10 million users who have tried Semrush

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Integrations

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Semrush starts at $129.

Ahrefs, Moz Pro, and Similarweb are common alternatives for Semrush.

Reviewers rate Keyword analysis highest, with a score of 9.4.

The most common users of Semrush are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(723)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.

Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.

Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.

Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.

Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.

Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.

Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.

Based on user reviews, the following are the three most common recommendations for SEMrush:

  1. Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.

  2. Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.

  3. Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.

Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.

Attribute Ratings

Reviews

(51-75 of 148)
Companies can't remove reviews or game the system. Here's why
May 13, 2021

The best toolkit available for SEO

Verified User
Director in Corporate
Marketing & Advertising Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
We started using Semrush for their Writing assistant. It's helpful, it works well, and it's very easy to use so our writers had a really easy time getting used to Semrush. Month after month we started using other functionalities and now we can't really imagine working without Semrush and still keeping up with our client base.

It's maybe not perfect for people who are looking for individual tools. If you just want a single tool, maybe it's easier to find a dedicated tool. No need for longer onboarding then.
May 12, 2021

Semrush: A Marketing Tool of Tools

Mark Anderson | TrustRadius Reviewer
Mark Anderson
Digital Marketing Specialist
SelectBlinds (Consumer Goods, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We use Semrush effectively for finding keywords when writing relevant blog posts for our weekly schedule. Being able to have a tool that assists with SEO while providing a source of content inspiration is an excellent addition to our marketing team. I can't really think of a less appropriate scenario; you use the tool when you see fit!
May 12, 2021

Semrush is a vital tool for any product that relies on organic search for user acquisition

Jeff Whelpley | TrustRadius Reviewer
Jeff Whelpley
Co-founder and CTO
GetHuman (Consumer Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If organic search is your primary channel for user acquisition, then Semrush is well worth the cost.

If, however, you don't acquire most of your users through organic search, then it may not be worth it. Even in that case, though, I would still use Semrush if your plan is to leverage organic search traffic more in the future.
May 12, 2021

Semrush is the High-Powered Telescope of Search Marketing

Freddy Hunt | TrustRadius Reviewer
Freddy Hunt
Director of SEO & Content Marketing
Oneupweb (Marketing & Advertising, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We use Semrush at the beginning of website projects. We refer to this as our Analytics-Informed Sitemap. As part of this process, we identify existing content gaps and then propose new pages on their sitemap to close this gap. This enables us to launch a website that adds organic traffic instead of suffering a dip in organic traffic, which has become so common that it's expected.
May 02, 2021

SEMrush's Value

SI
Sam Inoyo
Creative Director
PRODUCEDBYSAM (Music, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
For an up-and-coming brand, this might be a great alternative to SEO companies. Though it takes time to learn and understand the ins and out of the platform, the insight you get from the data is worth it. And, knowledge of this side of the business is beneficial as well.
April 15, 2021

Rush to use semrush

Bill Stern | TrustRadius Reviewer
Bill Stern
President
Rx for Small Business (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Very well suited to measure the performance of website and effectiveness of digital marketing. It can be used to help land prospects, as well as manage existing clients. Excellent at compiling reports for clients and hones in on opportunities for client's websites and marketing efforts. It had trouble sometimes with subdomains. It measures the main domain.
April 09, 2021

Best in the business

Bailey Witt, MBA | TrustRadius Reviewer
Bailey Witt, MBA
Account Manager | Digital Marketing Analyst
MediaFuel (Marketing and Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Semrush is the ultimate keyword research tool. It has a "magic tool" that shows metrics for every keyword that is searched, and it can easily be filtered to show exactly what you're looking for, such as questions, or variants with a similar word in it. Easily export keywords from competitors into a spreadsheet or add them to a keyword manager list to stay organized.

Semrush helps us create great reports for our clients as it tracks site health and technical issues, keyword positions, search engine visibility, and much more, all easily exportable to a PDF or even a custom report.
April 09, 2021

Helps you manage all of your digital metrics in one place

Verified User
Manager in Marketing
Information Technology & Services Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Semrush is critical for companies with larger teams and a strong digital and social strategy. Semrush can help these companies not only monitor results, but also benchmark competitors, discover trends, issues, and opportunities. It automates a lot of work that would otherwise be manual and leaves space for more strategic tasks. For smaller companies it can also be very helpful in a perspective of monitoring everything so you can know of any issues even if you don't have a team.
April 05, 2021

Using Semrush in a Small Marketing Department

Verified User
Employee in Marketing
Automotive Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think that Semrush is an excellent resource for content marketing. Whether you are at a small company or an agency handling multiple companies/websites, the resources and insight provided through the SEO and Content Marketing tools are super helpful.

If you are at a smaller company, the cost of a subscription may outweigh the benefits you get. Depending on the scale of your marketing and content efforts, you may not be able to use all of the tools to their full ability.
April 03, 2021

Semrush is a must have to monitor SEO metrics !

Mohamed Jemaa | TrustRadius Reviewer
Mohamed Jemaa
Senior Marketing Manager
Sodexo Benefits and Rewards Services (Consumer Services, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
According to me, it is a very complete solution that all digital marketing managers (within companies or agencies) should have to manage their SEO, monitor their rank on SERP compared to competition, and have an overview of their social media metrics.
April 03, 2021

Solid SEO Tool

Max Pollak | TrustRadius Reviewer
Max Pollak
Director of Marketing Technology
Millennium Marketing Solutions (Marketing & Advertising, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Semrush is best suited for companies or agencies looking to provide SEO best practices. While it doesn't help with content or content generation, it does help with more technical SEO. Modern SEO tactics make it hard for companies and software like this to excel, however the foundational SEO does still hold a place, and this is a good tool for those.
April 01, 2021

SEMrush - an excellent choice for professionals

Jeremy Kagan | TrustRadius Reviewer
Jeremy Kagan
Professor, Digital Marketing
Columbia Business School (E-Learning, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I think this is a great product for a hands on SEO or content marketing specialist, and it's almost overpowered for a typical user. Those focused more on social media can find more dedicated tools for management and posting, as well as analysis.
March 23, 2021

Highly recommend in almost all scenarios

Dave Davies | TrustRadius Reviewer
Dave Davies
CEO (Chief Executive Officer)
Beanstalk Internet Marketing (Marketing & Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Semrush is a great all-purpose tool. For intermediate-to-high level SEO, it needs to be supplemented with additional crawlers and data, but that's to be expected. It's a very good tool all around and highly recommended for most scenarios. The only time I wouldn't see it as specifically appropriate is if people only have the budget for one tool, and have highly complex sites with high technical considerations or want the ease of visualizing more complicated aspects of their site.
March 16, 2021

Semrush in any brand communication plan

Christina Giakoumaki | TrustRadius Reviewer
Christina Giakoumaki
Graduate Program Coordinator - MA in Digital Communication and Social Media
The American College of Greece (Education Management, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I cannot say if this is a product suitable for any type of business need, however I am very certain that this is fantastic when used in a digital communication (strategic or tactical) context. It provides depth and breadth of information, multiplicity of tools that cover you fully (from finding previous campaigns to identifying competitors keywords for SEM or SEO) and all of that in a highly user-friendly platform.
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