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Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged …
Starting at $49 per month
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What is unbounce?
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
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Popular Features
- Landing page A/B testing: (11)5.555%
- Real-time analytics dashboard (11)5.454%
- Optimization recommendations (10)4.949%
- SEO tools (11)4.545%
Pricing
Essential
$79/mo
Cloud
75 landing pages, 8 popups & sticky bars
Premium
$159/mo
Cloud
150 landing pages, 16 popups & sticky bars
Enterprise
$399+/mo
Cloud
375+ landing pages, 40+ popups and sticky bars
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://unbounce.com/pricing/?utm_mediu…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $49 per month
Product Demos
Unbounce demo 2 Jun17
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Unbounce Demo Jun17
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Telephone validation demo for unbounce
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unbounce landing page review 2020 - unbounce landing page alternatives
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Unbounce Landing Page Tutorial (Unbounce Landing Page Builder Demo)
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Unbounce Smart Builder (Newer Unbounce Page Builder In Action)
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What is unbounce?
Unbounce helps convert more site visitors into leads, sales, and customers. Using its drag-and-drop builder, users can create and publish landing pages without needing a developer to code them. Also, users get conversion intelligence insights and enhance the intuition and skills they already have to ensure the best campaign performance. The vendor describes its capabilites:
✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!
✔ OPTIMIZE campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, , and Smart Traffic, our new AI-powered tool that automatically delivers the best landing page to each visitor.
✔ INTEGRATE landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.
✔ CONVERT more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.
The vendor states its current customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.
unbounce Features
- Supported: Build Mobile Responsive Landing Pages
- Supported: Dynamic Text Replacement for PPC
- Supported: AI-powered optimization with Smart Traffic
- Supported: A/B Test your landing pages
- Supported: Create popups and sticky bars
- Supported: Integrate with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
- Supported: Build AMP landing pages
- Supported: Two-factor authentication
unbounce Screenshots
unbounce Video
unbounce Integrations
unbounce Competitors
unbounce Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Frequently Asked Questions
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
unbounce starts at $49.
Reviewers rate Landing page A/B testing: highest, with a score of 5.5.
The most common users of unbounce are from Small Businesses (1-50 employees).
unbounce Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 20% |
| Mid-Size Companies (51-500 employees) | 60% |
| Enterprises (more than 500 employees) | 20% |
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Reviews and Ratings
(161)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged Unbounce to design effective landing pages for lead generation, event registration, and content tracking. Specifically, the platform has proven highly valuable for prototyping and testing landing pages for paid, direct response marketing campaigns, particularly through Facebook ads. The A/B testing feature of Unbounce is highly regarded by users, providing valuable insights into which version of a landing page is more successful at generating leads. Furthermore, Unbounce has been praised for its user-friendly interface and affordability, making it easy for users to design, build, and test landing pages without relying on IT or other departments. It has also gained recognition from agencies in different industries for its ability to create industry-specific landing pages for marketing campaigns. Additionally, Unbounce enables users to quickly launch paid campaigns with new landing pages while maintaining design consistency across branding. Despite some concerns about pricing and the need to upgrade packages to retain data, users appreciate the convenience and flexibility that Unbounce offers in creating customized landing pages for email promotions, paid social campaigns, and paid search campaigns. Overall, Unbounce has become an essential tool for marketing teams looking to convert visitors into leads and prospects through optimized landing pages.
Users commonly recommend the following tips for using Unbounce:
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Utilize the provided templates and take advantage of the trial period to explore the user-friendly software. Beginners can use the templates provided by Unbounce to easily create landing pages and improve conversion rates. The trial period allows users to familiarize themselves with the platform's features and test its ease of use, even for beginners.
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Make use of optimized images to enhance page load speed. Users emphasize the importance of using optimized images on Unbounce pages. This helps improve page load speed, ensuring a seamless experience for visitors.
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Consider Unbounce for A/B testing and integration capabilities. Many users find Unbounce to be an excellent platform for A/B testing and integration with other platforms. It is particularly valuable for companies that require seamless integration with other tools and conduct frequent A/B testing. Unbounce also excels in running paid ads and generating higher-converting pages that load fast.
Overall, users suggest investing time in learning Unbounce, comparing it with alternative platforms like Leadpages or ClickFunnels, and seeking assistance from designers if needed. They emphasize that Unbounce is an excellent choice for smaller marketing teams who need to quickly build high-converting pages without investing in multiple landing page solutions.
Attribute Ratings
Reviews
(26-49 of 49)Companies can't remove reviews or game the system. Here's why
June 28, 2018
Won't go wrong with Unbounce
- The page editor has a lot of great features that support complex landing page needs. Creating and editing landing pages to look exactly the way you want has never been easier. The drag and drop quick edit features makes turn around time a breeze. Unbounce also provides a ridiculous amount of FREE templates to get you started. Their library of templates gave me a lot of ideas for my own designs.
- Unbounce provides a large library of free templates to get you headed in the right direction. Their library of templates is normally the starting point for everyone on our team when trying to decide the look and feel of each landing page.
- Unbounce has an easy way to create mobile-friendly pages. All of their standard templates are mobile friendly. One of the better features is that you can design separate experiences under the same landing page for mobile vs desktop users.
- One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
- The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
- The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
June 21, 2018
Easy to use - no coding required
- The interface is very modern and user-friendly. It's easy to find what you're looking for and do the things you need to do without having to use the help.
- Doesn't require coding knowledge to build landing pages - dragging and dropping components, resizing elements, adding text/images - everything is as simple as a point and click.
- There are a ton of landing page templates to choose from if you want to copy one, or just browse them for design ideas and then create yours from scratch.
- It's easy to manage multiple landing pages - you can group them by folders, sort, copy & create new landing pages, etc. Also if you have more than one brand/company, or if you are an agency managing for multiple brands, Unbounce is set up to accommodate you.
- The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
- Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.
April 13, 2017
The Easiest Landing page builder there is
- They have a very easy UI for designing the landing pages, they also have really good templates to choose from.
- Integration with Marketo is really easy and straightforward.
- Allows for you to add your own tracking codes so that the pages are properly tracked with google analytics and Marketo.
- With multiple landing pages it gets hard to search through them unless they were previously grouped. Even then if the group is large it's still difficult.
- If there is an integration error, not much info is given (rarely happens though.)
- More templates is always nice to help diversify the look of the pages.
- The mobile assist for landing pages is awesome. So many conversions come from mobile devices and having those pages optimizes can be a big difference between getting a conversion and not.
- It is super easy to export our leads and integrate them with other software. You can really choose exactly how you want your leads to be managed withing unbounce, and then it is nice to be able to go back and look at your list and know okay this person came from here even if you don't use a complex tagging system.
- They're templates are great and can be as simple or as complex and intricate as you want.
- I sometimes get frustrated because the conversion numbers don't match the leads.
March 31, 2017
Unbounce review from a B2B marketer specializing in SaaS
- One of the core strengths of Unbounce is that you can edit any element easily, from that lightbox to the thank you page and craft the page you need according to your copy, instead of tailoring your copy to your landing page.
- Another strong feature for advanced uses are the hooks, which you can use between your landing page and the signup page of your software to make sure that no lead is untracked.
- Lastly, it has a mobile version where you can edit the mobile or the desktop version with or without affecting one another.
- Did I mention it's ridiculously easy to add tracking codes?
- I'd like to see more templates and more variety in their templates. On Themeforest there are some good ones they could mimic.
- Since it's a complex product rarely some glitches might arise in the landing page creation but the support team is always fast to answer and helps immensely.
March 30, 2017
Unbounce for Healthcare Camnpaigns
- Easy to use editor and templates
- Great for testing and conversion rate optimization
- Easy integration with our call tracking and current websites
- Amount of templates in library
- Mobile to desktop variants require extra work
March 30, 2017
Unbounce - A Must Have Tool For Every Marketer
- They provide some of the best customer service I have ever used.
- Their page builder is intuitive and easy to use, you can be as simplistic or advanced as you would like depending on your skill level.
- They offer many great templates for you to start with if you do not have any design experience.
- The back end dashboard is useful to track the CTR and conversion percentage of your landing pages.
- Easily make multiple variants of landing pages to do proper A/B tests.
- I would like to see the desktop landing page builder and mobile landing page builder to not directly [change] one another, so if you need to make any major adjustments it will happen on one and not affect the other.
- I think it would be great if they had some pre-built section and not just pre-built full pages, so if you are building a page and you wanted to add a hero image or a CTA you can pull in some already designed elements.
- Customizing your design interface while making landing pages would be great.
- A better way to manage your landing pages from the dashboard.
March 30, 2017
Don't Unbounce off this page. It's useful.
- Easy to design landing pages. No coding experience needed. Everything is drag and drop and they have great templates to use to help create exactly what you need.
- Great customer service. If you ever have a question, or need help with any aspect, they are quick to respond and very friendly.
- Great tracking and third-party implementation. It's very easy to add scripts or connect with Google Analytics, and you can also link up with various third-party sites as well.
- The flow between desktop and mobile could be managed better. It's annoying when some things move, and some don't.
- Formatting text fields can be difficult from time to time.
- Tracking doesn't work correctly with GTM.
March 30, 2017
Instant landing page level-up
- Unbounce has improved a lot in terms of WYSIWYG editing. The interface is now much more intuitive, you make edits right in-line instead of in a separate panel in the interface.
- Unbounce's mobile layout assistant isn't perfect -- the proportion of text and images can come out a little wonky -- but it does about 75% of the work in converting the desktop version to a mobile-friendly layout.
- Support for more fonts, including integrating Typekit.
- Some images seem to get compressed a lot. Great for page load speed, but the images can look a little blurry.
- The text editor would be awesome with more options for font size and line height. You can manipulate these things manually in the code editor, but then the visual feedback of changes slows down because you're going back and forth in the viewer.
March 30, 2017
Daily partner for your marketing campaigns
- Linking domains to Unbounce is very easy and fast.
- Integrating with our email provider Active Campaigns was easy and fast.
- Although our primary software for analyzing marketing data is Google Analytics, Unbounce offers a quick snapshot of how our landing pages are performing - right on the main dashboard.
- Offering suggestions for improvements regarding page speed.
March 29, 2017
Great testing tool
- Landing Page Iteration
- A/B Conversion Testing
- Integration to Marketing Automation Systems
- Additional integrations
- Improved design templates
- Easier
- Improved integration to Facebook Ad manager
March 29, 2017
Unbounce makes building landing pages quick and easy
- It allows you to quickly design, build, and publish landing pages.
- It allows you to integrate different tools via an iframe, such as Formstack or comparable form tools.
- It has an area that easily allows you to optimize the site and publish as a subdomain to your existing site via plugins.
- The pages are not entirely responsive. While they make it easy to do, you need to build a mobile version of the site as well.
- They could stand to have more templates.
March 29, 2017
Unbounce Is 100% Pro-Business Friendly
- Split testing is a WONDERFUL feature.
- Template design is easy and offers a lot of creative options.
- Cell phone view vs. desktop is a useful feature as well.
- Would like desktop/cell phone view to syn up a bit better when it comes to spacing.
- More integrative templates.
- It would be great to see all split test variants at one time, in order to alter.
- Easy to build landing pages
- Good starter templates
- Launching pages quickly
- Mobile-page design still needs work
- Cost is high when adding lots of subdomains -- adds up quick
- Page layout templates could come out quicker
September 10, 2015
Get landing pages out the door in a flash!
Score 10 out of 10
Vetted Review
Verified User
- Landing page testing - easy to set up, easy to declare a winner, easy to move winners to other pages, etc.
- Landing page creation - easy for designers to set up one template and for us to run with the template for a variety of use cases.
- We'd love to be able to host Unbounce landing pages on site and build SEO landing pages here.
February 25, 2015
Unbelievable Unbounce
Score 10 out of 10
Vetted Review
Verified User
- Customer service - helpful & prompt response times
- List of leads that is easily exportable to other apps
- They have so many pre-loaded images so you don't have to go searching around for awesome graphics
- I would love to see different design options for their web forms - almost everyone uses them and they don't have many options
- It would be awesome if you could more easily manage tags on the landing pages and thank you pages
February 04, 2015
Unbounce is a "we can't live without" solution for us
Score 10 out of 10
Vetted Review
Verified User
- It takes minutes to create a landing page and it's even easier to duplicate and modify existing ones.
- A customized experience for our varied user segments with no huge effort required!
- The Unbounce team are fantastic with their user support and their blogs/webinars help us stay up to date.
- Rarely, the edit page looks different than the preview, so I have to go back and usually adjust the text. Small issue...
July 01, 2014
Unbounce is an Invaluable Tool in my Business
Score 9 out of 10
Vetted Review
Verified User
- Custom designed landing pages
- Ease of altering elements to test
- Intuitive user interface for building pages
- Global java script manager (feature currently being built out)
- Responsive layouts
- Lacks some flexibility in creating pages with interactive elements
June 30, 2014
Not Using Unbounce Would be Unthinkable
Score 10 out of 10
Vetted Review
Verified User
- Unbounce has dozens of landing page templates (including mobile), where often all you need to do is switch out a headline, image, and a bit of copy and you're ready to go.
- Unbounce makes integration easy, whether it's a MailChimp email campaign or Salesforce CRM integration, you'll be able to automate data-based processes easily and seamlessly.
- What Unbounce understands is that conversion is not just a tool, but a marketing discipline. They provide the platform but they also support it with great blogs, webinars, and meetups that will help you learn more about conversion and improve your skills.
- It provides analytics for tracking conversion, but would also like to see more metrics around sources of traffic to landing pages, as well as when people visited (not just converted)
- You can never have too many templates :)
Score 10 out of 10
Vetted Review
Verified User
- Unbounce does a fantastic job at educating it's customers. They have a wealth of resources to choose from so that you can optimize your experience using the product.
- The customer service at Unbounce is phenomenal. I had a tough time getting my landing page to sync up with my hosting company's servers. The customer service rep at Unbounce went above and beyond the call of duty to help me get that page online.
- The user interface of the product is fantastic. It's easy to use and set up. You don't need to know how to code or be all that tech savvy. They make it really straightforward on the back end.
- Honestly, I can't think of any at the moment.
- The landing page templates follow best practice and can be easily customized and branded.
- It integrates with Google Analytics and a range of other products, such as Salesforce.
- Pages can be hosted on a subdomain of your main website's domain.
- The conversion tracking could sync up more neatly with Google Analytics.
- Managing multiple landing pages can be quite cumbersome.
- The user interface for building pages can be a little confusing at first.
Score 9 out of 10
Vetted Review
Verified User
- Easy to build landing pages. Can copy html from your website so that the landing page looks the same as other pages.
- Easy integrations. Both Zoho CRM and Salesforce were easy to link up.
- Ability to export visitor information in the event that a CRM integration fails. (Occasionally we changed fields in our CRM that then prevented unbounce from exporting visitor information. i.e. we changed the length of a field without limiting the Unbounce field length. In these cases, Unbounce notified me that there was a problem and it was easy to fix.)
- For integrating with CRMs, it would be nice to have a feature that shows you the formatting of the field in your CRM. That way you could match formatting on your form without having unexpected errors like (CRM field is number only - need to set up a number only field in Unbounce) or (lead source field is 35 characters max - limit length of lead source to prevent an error).
- In Unbounce, each landing page is a separate file. Would be nice to be able to change formatting on many landing pages at once. This would be useful when rebranding or renewing a website. You may have 20-30 or more landing pages that need to be reformatted individually.
April 22, 2014
Unbounce Review
Score 9 out of 10
Vetted Review
Verified User
- Flexibility. You can really personalize the page however you want.
- Easy of Use. It is extremely easy to use.
- Analytics. Unbounce provides click-through rate analytics and A/B testing to let you know how your landing pages are doing.
- Adding more mobile friendly/responsive designs.
April 16, 2014
Landing Pages for Dummies - Unbounce Saves the Day
Score 9 out of 10
Vetted Review
Verified User
- The User Interface makes it extremely easy to build professional landing pages with no programming or coding experience required
- A/B Testing allows you to see what is and isn't working on the landing pages. This helped us to continually improve on our conversion rates
- There is seamless integration with many other direct marketing and email tools out there. By integrating with Constant Contact and Hubspot, we were able to feed top quality leads into the funnel
- The analytics tool wasn't enough on it's own. Greater reporting would certainly have been a great addition
- There were some bugs on the user interface when building landing pages.