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Webtrends Optimize has proven to be a valuable tool for businesses looking to shape and implement their online optimization and …
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What is Webtrends Optimize?
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.
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What is Webtrends Optimize?
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.
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What is Webtrends Optimize?
Webtrends Optimize is designed to help businesses increase their online conversions, allowing experimentation without restrictions. To maximise the ROI from their website & other digital assets with informed, data-driven decisions.
Webtrends Optimize's technology was created in 2000. The platform has come to provide full range of testing, analysis and personalisation tools & features, a selection of SDKs for Mobile app optimisation and various APIs. All of these features and tools are available to all Webtrends Optimize users as standard - which the vendor clarifies as meaning no paywalls or tiering, and no 'upgrades' required.
Webtrends Optimize's technology was created in 2000. The platform has come to provide full range of testing, analysis and personalisation tools & features, a selection of SDKs for Mobile app optimisation and various APIs. All of these features and tools are available to all Webtrends Optimize users as standard - which the vendor clarifies as meaning no paywalls or tiering, and no 'upgrades' required.
Webtrends Optimize Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Cross-browser testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Page surveys
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Experiment workflow and approval
- Supported: Dynamic experiment activation
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Click analytics
- Supported: Scroll maps
- Supported: Form fill analysis
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: CSV export
- Supported: Experiments results dashboard
Platform Integration Features Features
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Search Engine Optimization/Marketing Integration
- Supported: Integration with CRM or DMP software
Additional Features
- Supported: Unlimited Test, Targets, Personalisations, Experiments
- Supported: Social Proof Engine
- Supported: Fractional factorial MVT
- Supported: Product Recommendations Engine
- Supported: All features & tools available to all users as standard
- Supported: Single-line JS Implementation
- Supported: 100% Flicker-free testing
- Supported: Third-party integrations eg. SessionCam
- Supported: CDN Support
- Supported: Asset Manager Hosting Service
- Supported: Unlimited Users, Goals, Sub-domains etc.
- Supported: Full-Service Optimisation Team
Webtrends Optimize Screenshots
Webtrends Optimize Video
Very brief demo of the product
Webtrends Optimize Integrations
Webtrends Optimize Competitors
Webtrends Optimize Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
Frequently Asked Questions
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.
The most common users of Webtrends Optimize are from Enterprises (1,001+ employees).
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(28)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Webtrends Optimize has proven to be a valuable tool for businesses looking to shape and implement their online optimization and personalization strategies. Users across various departments within organizations have leveraged the platform to find answers to specific business questions and optimize conversion rates. With its A/B testing and targeting capabilities, Webtrends Optimize allows users to test new creative ideas, de-risk projects through progressive roll out and throttling, and run A/B and MVT tests.
By using Webtrends Optimize, businesses can improve user experience and conversions on their websites. Marketers in the e-commerce industry have found this platform particularly useful in increasing overall website usage and conversions through personalized and tailored content. Additionally, it assists with managed services for complex AB and MVT experiments, enabling users to conduct A/B and MVT testing on various creative pieces to improve conversion rates and ROI.
One of the standout features of Webtrends Optimize is its flexibility and fast-moving nature, making it suitable for international teams with a central direction. The platform streamlines workflow by consolidating multiple work elements on one page, minimizing discrepancies. This makes it easier for teams to collaborate on test ideation, build, and continual optimization.
Overall, Webtrends Optimize is a powerful tool that supports businesses in improving their online presence by optimizing conversion rates, enhancing user experience, and delivering personalized content. Its capabilities in A/B testing and content targeting/tracking have been praised by users for preventing collusions and ensuring accurate results.
Intuitive Test Set-Up: Several users have found the test set-up in Webtrends Optimize to be intuitive, resulting in a low learning curve. This has allowed them to quickly get started with creating and running tests without any difficulties.
Custom Data Tables for In-Depth Analysis: Many reviewers highly appreciate the ability to create custom data tables in Webtrends Optimize. This feature allows them to export visitor level data for more in-depth analysis outside of the platform. It provides them with valuable insights and helps shape their optimization roadmap.
User-Friendly Visual Editor: The Visual Editor WYSIWYG interface in Webtrends Optimize has been praised by multiple users for its user-friendly nature. Non-technical users can easily execute basic tests using this feature, as it enables them to make changes and test them without requiring coding knowledge.
Inefficiencies in test set-up and reporting: Users have expressed dissatisfaction with the inability to configure multiple segments or targets within a single test, which has led to inefficiencies in both the initial setup of tests and generating comprehensive reports.
Lack of pre-configured integrations: Many reviewers find it inconvenient that the system does not offer pre-configured integrations with other data sources. This requires users to manually integrate external data client-side, adding an extra layer of complexity and potential errors.
High timeout rates: Several users have reported experiencing significantly higher timeout rates compared to other tools. This results in a substantial number of visitors being served default content instead of being included in the ongoing tests, leading to potentially skewed results and missed opportunities for optimization.
Webtrends Optimize offers comprehensive and powerful features for website optimization. Users highly recommend considering the managed service provided by Webtrends Optimize for maximum traction. They find it helpful and creative, offering valuable suggestions for optimization.
Users particularly appreciate the support and responsiveness of the Webtrends Optimize team. They consider them a partner rather than just a tool, showcasing their dedication to customer success.
Webtrends Optimize is commended for its ease of setup and use. Users find it user-friendly and highlight the helpful team that assists throughout the process. The platform offers a comprehensive suite of CRO tools, making it an excellent choice for AB testing and optimizing website performance.
To fully grasp the added value, users suggest exploring the extras that come with Webtrends Optimize. Additionally, they recommend reaching out to the account team at Webtrends Optimize to discuss specific needs and goals.
Users praise Webtrends Optimize's clarity in pricing, constant evolution, cost-effectiveness, and power. They mention positive experiences and feedback from others as reasons to give it a try.
In conclusion, users recommend Webtrends Optimize as a partner rather than just a tool for its exceptional support, ease of setup, comprehensive CRO tools, and constant innovation.
Attribute Ratings
Reviews
(1-17 of 17)Companies can't remove reviews or game the system. Here's why
September 12, 2019
Unparalleled Customer Service
Score 9 out of 10
Vetted Review
Verified User
- The Webtrends team are excellent at taking the time to understand and learn about our distinct business needs, and recommend suggestions in response.
- The Webtrends platform has undergone several changes over the time I was using it. This illustrates the constant thrive to improve their service to users, something I greatly appreciated.
- Webtrends Optimize enables the whole process to be simple with its handy instructional guides that can inform clients about using the service.
- Webtrends could improve their service by further improving the user interface, so it becomes even easier for clients to use.
December 10, 2018
Webtrends Optimize: A wonderful implementation
- Webtrends helps us build and manage tests and targeted marketing/user experiences.
- It allows us to test content, layout, functionality and design on multiple platforms.
- It makes content testing content easier due to its intelligent design, where it prevents cracking/collusion between testers.
- The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
- There's a bit of a steep learning curve, you can't just dive into the program.
- It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
May 21, 2018
Optimize your Customer's Journey
- A/b Multivariate testing
- Content personalization and tailoring to various customer segments
- Variety of eCom optimization tools to increase sales and conversions
- Bit of a learning curve in order to take full advantage of the suite
- You may be missing out on the recommendations and full optimizations without a managed account
- Can be costly to have the full range of service for your account
March 29, 2018
Webtrends Review
- Helping shape our optimisation roadmap. If you've been working on a website for a long time sometimes you can't see the wood for the trees. Webtrends provides us with a fresh set of eyes and opinions, as well as a wealth of industry-wide E-commerce and UX knowledge.
- They are excellent at hitting deadlines and providing accurate lead times. The account management team are really superb.
- So far I haven't encountered any problems.
April 05, 2016
WTO - Great optimization tool
Score 9 out of 10
Vetted Review
Verified User
- Detailed UI with abundance of options.
- Easy and quick to implement.
- Powerful object framework that makes coding tests that much easier and faster.
- Good for complex tests but can be a bit unnecessarily time consuming to set up run-of-the-mill simple 'this vs. that' tests.
- UI can be a bit sluggish at times.
Score 8 out of 10
Vetted Review
Verified User
- Tracking and metrics.
- Build complex and sophisticated tests.
- Communication, support and knowledge.
- The UI is not as intuitive as it could be, but you soon become familiar.
March 31, 2016
Using Webtrends in an International site environment
Score 9 out of 10
Vetted Review
Verified User
- Account management is key, and has been great for us. Our account manager is responsive, with plenty of input into our ideas and overall process.
- Access to the test results and reports is great as it helps to quickly get an idea of how the test is performing.
- Test plans are detailed and robust, covering a number of areas we'd previously not thought of, and giving us a clear overview / history of each and every test.
- We'd have liked to have a better idea of how the analysis is done, and how certain criteria / factors are calculated. As we're not all experienced in testing and/or BI we don't always fully understand why one metric indicates a certain result and others don't.
- We've used the simplified, self-serve tool before, but found that it doesn't have the functionality we'd like to be able to set up the type of tests we're after.
March 30, 2016
Expert Platform
Score 10 out of 10
Vetted Review
Verified User
- - Segmentation, reports, metrics and general UI is clear and extensive.
- - Consultants are highly knowledgeable, supportive and continuously deliver to deadlines.
- - Ability to work in the UI for launch end-to-end AB/n and MVT test activity in-house
- A less generic package that can be further tailored to the needs of the specific company and industry.
March 29, 2016
Excellent consultancy, suitable for complex tests and in-depth analysis of test results
Score 10 out of 10
Vetted Review
Verified User
- Excellent consultancy - the consultant that works on our account understands our objectives and comes with great ideas. He keeps us focused on our goals and helps us to get the learnings from the particular business question we are testing quickly. At the same time, he is always up for a challenge and we manage to build very complicated tests really quickly.
- The tool has the option to collect custom variables. This helps us to assess the results from a particular test in great detail and make informed decisions based on test results.
- Easy integration with any analytics tool which allows more in-depth analysis of test results.
- Easy implementation - it is just a copy and paste of the code. Takes seconds if you are using a tag container.
- Regular, detailed reporting for each test.
- Regular update on progress, and review meetings which allows us to address quickly any issues.
- The UI of the tool is not intuitive. However, the consultant assists with training and detailed step-by-step instructions how something works.
- Export of custom variables collected with a test could be improved - currently, data processing and preparation of the exported data could be time-consuming.
- Not a very flexible pricing model - upgrading the service on a temporary basis cannot be easily done.
March 22, 2016
Optimizing with Optimize: Webtrends Optimize
Score 8 out of 10
Vetted Review
Verified User
- Managed service.
- Dedicated optimization consultants such as Cecilia Ercolani provide key points of contact which improve user confidence.
- Development time can overrun.
March 18, 2016
Data Drives Conversion
Score 8 out of 10
Vetted Review
Verified User
- Understand their customer needs
- Research the localised market
- Make recommendations
- Work in a collaborative manner
- Adhere to time scales
- I would say some of the external tools to review test performance could be more intuitive
March 08, 2016
Helpful tool for CRO
Score 10 out of 10
Vetted Review
Verified User
- Great Consultancy service. The dedicated Optimization consultant is always available to help you with strategy, creative and implementation
- In-depth analysis reports.
- Intuitive user interface
- To force the experiment once it's live sometimes is time consuming because the clear-cookies Button is not enough
December 18, 2014
Webtrends Optimize Leaves Much to be Desired
Score 3 out of 10
Vetted Review
Verified User
- Intuitive test set-up makes for a low learning curve.
- Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
- Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
- Inability to configure multiple segments or targets within a single test - a separate test must be set up for each individual segment - which leads to significant inefficiencies in both test set-up and reporting. This makes segmentation discovery difficult, and hinders an effective targeting strategy.
- There are no pre-configured integrations with other data source - integrations must be done client-side.
- We've experienced high timeout rates compared to other tools that we've used, which results in a relatively high number of visitors that are served the default content and are not included in the test. This presents several issues, but one being that it can take significantly longer to reach sufficient sample size for a test.
- More extensive documentation and support content pertaining to some of more advanced topics (e.g. data tables, integrations) would be helpful.
May 28, 2014
Review
Score 9 out of 10
Vetted Review
Verified User
- Clear analytics - the interface quickly allows you to access the key ROI criteria you are targetting
- Ease of setup - Easy implementation
- Comprehensive reporting - Reporting covers almost all analytic you could be interested in
- Interface accessibility - The interface in some instances can be hard to navigate.
Score 8 out of 10
Vetted Review
Verified User
- Data - The insight you can gain from the Dashboards is invaluable and allows you to keep visibility of the test throughout its complete life cycle.
- Integration - Unlike most platforms Webtrends is very easy to integrate into your site meaning you can be up and running in no time.
- Cost - The best thing about an A/B & MVT testing suite like Webtrends is it provides the ability to test your ideas before building the idea into your core code base. This helps to provide significant cost advantages as it allows you to test early to see what improvements can be made and what are the potential ROI benefits of implementing change helping you to build a robust business case. Not only that but you can also use the software to mitigate risk through incrementally rolling out new ideas and monitoring the resulting impact.
- Flash based web platform - Meaning you can't access the Optimize website on iPads or iPhones (I personally find this annoying as I like to keep on top of the data on the move)
- Previewing factors once live - Once you have a test running and are seeing the data throw through you may identify experiments which you wish to view to interrogate further. Unfortunately there is no way of taking this experiment level and previewing it in your web browser/device to try and make more sense of customer behaviour
October 18, 2013
Helpful tool for improving website conversion outcomes.
Score 10 out of 10
Vetted Review
Verified User
- Allows digital marketing, eCommerce agencies to test web design and content options to improve website conversion outcomes.
- Allows creation and visualization of alternatives.
- Allows clients to easily see test options along side outcomes.
- Intuitive user interface.
October 17, 2013
Webtrends Optimize is OK
Score 1 out of 10
Vetted Review
Verified User
- I used Webtrends to create various landing page and order form tests and felt pretty confident that the results I was getting were valid and projectable.
- It's far more difficult to set up tests than, say, Optimizely, which makes one less inclined to use it for random, off-the-wall tests.