What users are saying about
51 Ratings
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Score 8.5 out of 100
27 Ratings
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Score 9 out of 100

Feature Set Ratings

    Testing and Experimentation

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.3

    Webtrends Optimize

    83%
    Webtrends Optimize ranks higher in 19/19 features

    a/b experiment testing

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Split URL testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Multivariate testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Multi-page/funnel testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Cross-browser testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Mobile app testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test significance

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Visual / WYSIWYG editor

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Advanced code editor

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Page surveys

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Visitor recordings

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Preview mode

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test duration calculator

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Experiment scheduler

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Experiment workflow and approval

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Dynamic experiment activation

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Client-side tests

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Server-side tests

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Mutually exclusive tests

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Audience Segmentation & Targeting

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.2

    Webtrends Optimize

    82%
    Webtrends Optimize ranks higher in 4/4 features

    Standard visitor segmentation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Behavioral visitor segmentation

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Traffic allocation control

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Website personalization

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Results and Analysis

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.1

    Webtrends Optimize

    81%
    Webtrends Optimize ranks higher in 9/9 features

    Click analytics

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Scroll maps

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Form fill analysis

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Conversion tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Goal tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test reporting

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Results segmentation

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    CSV export

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Experiments results dashboard

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Attribute Ratings

    • Contentsquare (Clicktale) is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
    • Contentsquare (Clicktale) and Webtrends Optimize are tied in 1 area: Usability

    Likelihood to Recommend

    9.0

    Contentsquare (Clicktale)

    90%
    13 Ratings
    7.4

    Webtrends Optimize

    74%
    17 Ratings

    Likelihood to Renew

    7.5

    Contentsquare (Clicktale)

    75%
    11 Ratings
    5.3

    Webtrends Optimize

    53%
    5 Ratings

    Usability

    7.0

    Contentsquare (Clicktale)

    70%
    1 Rating
    7.0

    Webtrends Optimize

    70%
    2 Ratings

    Availability

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    10.0

    Webtrends Optimize

    100%
    2 Ratings

    Performance

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    10.0

    Webtrends Optimize

    100%
    2 Ratings

    Support Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    9.1

    Webtrends Optimize

    91%
    4 Ratings

    Online Training

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    6.0

    Webtrends Optimize

    60%
    1 Rating

    Implementation Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    7.0

    Webtrends Optimize

    70%
    2 Ratings

    Likelihood to Recommend

    Contentsquare (Clicktale)

    ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
    Anonymous | TrustRadius Reviewer

    Webtrends Optimize

    Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
    Anonymous | TrustRadius Reviewer

    Pros

    Contentsquare (Clicktale)

    • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
    • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
    • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
    Dan Briscoe | TrustRadius Reviewer

    Webtrends Optimize

    • Intuitive test set-up makes for a low learning curve.
    • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
    • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
    Michael O'Connor | TrustRadius Reviewer

    Cons

    Contentsquare (Clicktale)

    • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
    • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
    • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
    Leor Maizel | TrustRadius Reviewer

    Webtrends Optimize

    • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
    • There's a bit of a steep learning curve, you can't just dive into the program.
    • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Contentsquare (Clicktale)

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Webtrends Optimize

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.5
    Based on 11 answers
    At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
    Art Zippel, CUA | TrustRadius Reviewer

    Webtrends Optimize

    Webtrends Optimize 5.3
    Based on 5 answers
    Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
    David Reynolds-Gooch | TrustRadius Reviewer

    Usability

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.0
    Based on 1 answer
    I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
    Art Zippel, CUA | TrustRadius Reviewer

    Webtrends Optimize

    Webtrends Optimize 7.0
    Based on 2 answers
    Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
    Michael O'Connor | TrustRadius Reviewer

    Reliability and Availability

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Webtrends Optimize

    Webtrends Optimize 10.0
    Based on 2 answers
    zero complaints. I'm not aware of it ever failing.
    Anonymous | TrustRadius Reviewer

    Performance

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Webtrends Optimize

    Webtrends Optimize 10.0
    Based on 2 answers
    Zero complaints. It seemed to do its job quickly and accurately.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Webtrends Optimize

    Webtrends Optimize 9.1
    Based on 4 answers
    The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
    Freddie Wilkinson | TrustRadius Reviewer

    Online Training

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Webtrends Optimize

    Webtrends Optimize 6.0
    Based on 1 answer
    Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Webtrends Optimize

    Webtrends Optimize 7.0
    Based on 2 answers
    Implementation was pretty straightforward
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Contentsquare (Clicktale)

    ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
    Nuno Luz | TrustRadius Reviewer

    Webtrends Optimize

    Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
    Magdalena Petrova | TrustRadius Reviewer

    Return on Investment

    Contentsquare (Clicktale)

    • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
    • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
    • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
    Ryan Freeman | TrustRadius Reviewer

    Webtrends Optimize

    • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
    Chris Sharman | TrustRadius Reviewer

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