What users are saying about
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 51 reviews and ratings
27 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 27 reviews and ratings
Feature Set Ratings
Testing and Experimentation

Contentsquare (Clicktale)
Feature Set Not Supported
N/A

8.3
Webtrends Optimize
83%
Webtrends Optimize ranks higher in 19/19 features
Webtrends Optimize ranks higher in 19/19 features
a/b experiment testing

N/A
0 Ratings

9.1
91%
1 Rating
Split URL testing

N/A
0 Ratings

8.2
82%
1 Rating
Multivariate testing

N/A
0 Ratings

8.2
82%
1 Rating
Multi-page/funnel testing

N/A
0 Ratings

8.2
82%
1 Rating
Cross-browser testing

N/A
0 Ratings

8.2
82%
1 Rating
Mobile app testing

N/A
0 Ratings

8.2
82%
1 Rating
Test significance

N/A
0 Ratings

8.2
82%
1 Rating
Visual / WYSIWYG editor

N/A
0 Ratings

8.2
82%
1 Rating
Advanced code editor

N/A
0 Ratings

8.2
82%
1 Rating
Page surveys

N/A
0 Ratings

8.2
82%
1 Rating
Visitor recordings

N/A
0 Ratings

8.2
82%
1 Rating
Preview mode

N/A
0 Ratings

8.2
82%
1 Rating
Test duration calculator

N/A
0 Ratings

8.2
82%
1 Rating
Experiment scheduler

N/A
0 Ratings

8.2
82%
1 Rating
Experiment workflow and approval

N/A
0 Ratings

8.2
82%
1 Rating
Dynamic experiment activation

N/A
0 Ratings

8.2
82%
1 Rating
Client-side tests

N/A
0 Ratings

9.1
91%
1 Rating
Server-side tests

N/A
0 Ratings

8.2
82%
1 Rating
Mutually exclusive tests

N/A
0 Ratings

8.2
82%
1 Rating
Audience Segmentation & Targeting

Contentsquare (Clicktale)
Feature Set Not Supported
N/A

8.2
Webtrends Optimize
82%
Webtrends Optimize ranks higher in 4/4 features
Webtrends Optimize ranks higher in 4/4 features
Standard visitor segmentation

N/A
0 Ratings

9.1
91%
1 Rating
Behavioral visitor segmentation

N/A
0 Ratings

8.2
82%
1 Rating
Traffic allocation control

N/A
0 Ratings

7.3
73%
1 Rating
Website personalization

N/A
0 Ratings

8.2
82%
1 Rating
Results and Analysis

Contentsquare (Clicktale)
Feature Set Not Supported
N/A

8.1
Webtrends Optimize
81%
Webtrends Optimize ranks higher in 9/9 features
Webtrends Optimize ranks higher in 9/9 features
Click analytics

N/A
0 Ratings

9.1
91%
1 Rating
Scroll maps

N/A
0 Ratings

7.3
73%
1 Rating
Form fill analysis

N/A
0 Ratings

7.3
73%
1 Rating
Conversion tracking

N/A
0 Ratings

8.2
82%
1 Rating
Goal tracking

N/A
0 Ratings

8.2
82%
1 Rating
Test reporting

N/A
0 Ratings

8.2
82%
1 Rating
Results segmentation

N/A
0 Ratings

8.2
82%
1 Rating
CSV export

N/A
0 Ratings

8.2
82%
1 Rating
Experiments results dashboard

N/A
0 Ratings

8.2
82%
1 Rating
Attribute Ratings
- Contentsquare (Clicktale) is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
- Contentsquare (Clicktale) and Webtrends Optimize are tied in 1 area: Usability
Likelihood to Recommend

9.0
Contentsquare (Clicktale)
90%
13 Ratings

7.4
Webtrends Optimize
74%
17 Ratings
Likelihood to Renew

7.5
Contentsquare (Clicktale)
75%
11 Ratings

5.3
Webtrends Optimize
53%
5 Ratings
Usability

7.0
Contentsquare (Clicktale)
70%
1 Rating

7.0
Webtrends Optimize
70%
2 Ratings
Availability

Contentsquare (Clicktale)
N/A
0 Ratings

10.0
Webtrends Optimize
100%
2 Ratings
Performance

Contentsquare (Clicktale)
N/A
0 Ratings

10.0
Webtrends Optimize
100%
2 Ratings
Support Rating

Contentsquare (Clicktale)
N/A
0 Ratings

9.1
Webtrends Optimize
91%
4 Ratings
Online Training

Contentsquare (Clicktale)
N/A
0 Ratings

6.0
Webtrends Optimize
60%
1 Rating
Implementation Rating

Contentsquare (Clicktale)
N/A
0 Ratings

7.0
Webtrends Optimize
70%
2 Ratings
Likelihood to Recommend
Contentsquare (Clicktale)
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.

Verified User
Analyst in Marketing
Insurance Company, 10,001+ employeesWebtrends Optimize
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.

Verified User
Employee in Marketing
Retail Company, 201-500 employeesPros
Contentsquare (Clicktale)
- Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
- Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
- Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
VP of Marketing
HCSSComputer Software, 51-200 employees
Webtrends Optimize
- Intuitive test set-up makes for a low learning curve.
- Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
- Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Senior Analytics Consultant & Optimization Lead
PointmarcInformation Technology and Services, 51-200 employees
Cons
Contentsquare (Clicktale)
- It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
- It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
- I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
Web Designer/User Experience Designer
SR Education GroupEducation Management, 11-50 employees
Webtrends Optimize
- The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
- There's a bit of a steep learning curve, you can't just dive into the program.
- It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

Verified User
Employee in Marketing
Design Company, 11-50 employeesPricing Details
Contentsquare (Clicktale)
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Webtrends Optimize
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Contentsquare (Clicktale)
Contentsquare (Clicktale) 7.5
Based on 11 answers
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
UX Information Architect
The Word and Brown CompaniesInformation Technology and Services, 1001-5000 employees
Webtrends Optimize
Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
Group Manager, Interactive Marketing
BazaarvoiceElectrical/Electronic Manufacturing, 10,001+ employees
Usability
Contentsquare (Clicktale)
Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
UX Information Architect
The Word and Brown CompaniesInformation Technology and Services, 1001-5000 employees
Webtrends Optimize
Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Senior Analytics Consultant & Optimization Lead
PointmarcInformation Technology and Services, 51-200 employees
Reliability and Availability
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
Webtrends Optimize
Webtrends Optimize 10.0
Based on 2 answers
zero complaints. I'm not aware of it ever failing.

Verified User
Director in Marketing
Banking Company, 501-1000 employeesPerformance
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
Webtrends Optimize
Webtrends Optimize 10.0
Based on 2 answers
Zero complaints. It seemed to do its job quickly and accurately.

Verified User
Director in Marketing
Banking Company, 501-1000 employeesSupport Rating
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
Webtrends Optimize
Webtrends Optimize 9.1
Based on 4 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Sales and Marketing Handler
NC InsuranceInsurance, 11-50 employees
Online Training
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
Webtrends Optimize
Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.

Verified User
Director in Marketing
Banking Company, 501-1000 employeesImplementation Rating
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
Webtrends Optimize
Webtrends Optimize 7.0
Based on 2 answers
Implementation was pretty straightforward

Verified User
Director in Marketing
Banking Company, 501-1000 employeesAlternatives Considered
Contentsquare (Clicktale)
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Digital Optimisation Manager
TalkTalkRetail, 10,001+ employees
Webtrends Optimize
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
E-Marketing Analyst
Epson Europe B.V.Computer Hardware, 1001-5000 employees
Return on Investment
Contentsquare (Clicktale)
- Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
- The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
- If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Web Analyst
Bulkreefsupply.comInternet, 10,001+ employees
Webtrends Optimize
- So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Products.office.com UK Site Manager
MicrosoftComputer Software, 10,001+ employees