What users are saying about
43 Ratings
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Score 7.7 out of 100
26 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

Contentsquare (Clicktale)

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.
Dan Briscoe | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Contentsquare (Clicktale)
Webtrends Optimize
8.3
a/b experiment testing
Contentsquare (Clicktale)
Webtrends Optimize
9.1
Split URL testing
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Multivariate testing
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Multi-page/funnel testing
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Cross-browser testing
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Mobile app testing
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Test significance
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Visual / WYSIWYG editor
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Advanced code editor
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Page surveys
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Visitor recordings
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Preview mode
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Test duration calculator
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Experiment scheduler
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Experiment workflow and approval
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Dynamic experiment activation
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Client-side tests
Contentsquare (Clicktale)
Webtrends Optimize
9.1
Server-side tests
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Mutually exclusive tests
Contentsquare (Clicktale)
Webtrends Optimize
8.2

Audience Segmentation & Targeting

Contentsquare (Clicktale)
Webtrends Optimize
8.2
Standard visitor segmentation
Contentsquare (Clicktale)
Webtrends Optimize
9.1
Behavioral visitor segmentation
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Traffic allocation control
Contentsquare (Clicktale)
Webtrends Optimize
7.3
Website personalization
Contentsquare (Clicktale)
Webtrends Optimize
8.2

Results and Analysis

Contentsquare (Clicktale)
Webtrends Optimize
8.1
Click analytics
Contentsquare (Clicktale)
Webtrends Optimize
9.1
Scroll maps
Contentsquare (Clicktale)
Webtrends Optimize
7.3
Form fill analysis
Contentsquare (Clicktale)
Webtrends Optimize
7.3
Conversion tracking
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Goal tracking
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Test reporting
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Results segmentation
Contentsquare (Clicktale)
Webtrends Optimize
8.2
CSV export
Contentsquare (Clicktale)
Webtrends Optimize
8.2
Experiments results dashboard
Contentsquare (Clicktale)
Webtrends Optimize
8.2

Pros

Contentsquare (Clicktale)

  • In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
  • ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
  • ClickTale also provides useful customizable segments, which allow for more granular data analysis.
  • ClickTale is extremely easy to install.
Leor Maizel | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

Contentsquare (Clicktale)

  • I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
  • Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
  • I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
Art Zippel, CUA | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.5
Based on 11 answers
I am still on the fence regarding renewing our account. Currently we are trying to determine what tools and programs offer the highest ROI and generates the most efficiency for our employees. ClickTale may become lost in the shuffle along with other programs and accounts we are currently using. While effective, ClickTale has limited scope in general marketing uses.
Chris Zagala | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
Art Zippel, CUA | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

Contentsquare (Clicktale)

ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Nuno Luz | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Return on Investment

Contentsquare (Clicktale)

  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Ryan Freeman | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Pricing Details

Contentsquare (Clicktale)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Contentsquare (Clicktale)
8.0
Webtrends Optimize
7.4

Likelihood to Renew

Contentsquare (Clicktale)
7.5
Webtrends Optimize
5.3

Usability

Contentsquare (Clicktale)
7.0
Webtrends Optimize
7.0

Reliability and Availability

Contentsquare (Clicktale)
Webtrends Optimize
10.0

Performance

Contentsquare (Clicktale)
Webtrends Optimize
10.0

Support Rating

Contentsquare (Clicktale)
Webtrends Optimize
9.1

Online Training

Contentsquare (Clicktale)
Webtrends Optimize
6.0

Implementation Rating

Contentsquare (Clicktale)
Webtrends Optimize
7.0

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