Contentsquare (Clicktale) vs Webtrends Optimize

• Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
• Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
• Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.

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• Intuitive test set-up makes for a low learning curve.
• Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
• Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.

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• It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
• It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
• I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.

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• The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
• There's a bit of a steep learning curve, you can't just dive into the program.
• It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

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• Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
• The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
• If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).

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• So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.

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