Contentsquare vs. Webtrends Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentsquare
Score 8.9 out of 10
N/A
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.N/A
Webtrends Optimize
Score 9.6 out of 10
N/A
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.N/A
Pricing
ContentsquareWebtrends Optimize
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentsquareWebtrends Optimize
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThere is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front.
More Pricing Information
Community Pulse
ContentsquareWebtrends Optimize
Top Pros
Top Cons
Features
ContentsquareWebtrends Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Contentsquare
-
Ratings
Webtrends Optimize
8.3
1 Ratings
3% below category average
a/b experiment testing00 Ratings9.11 Ratings
Split URL testing00 Ratings8.21 Ratings
Multivariate testing00 Ratings8.21 Ratings
Multi-page/funnel testing00 Ratings8.21 Ratings
Cross-browser testing00 Ratings8.21 Ratings
Mobile app testing00 Ratings8.21 Ratings
Test significance00 Ratings8.21 Ratings
Visual / WYSIWYG editor00 Ratings8.21 Ratings
Advanced code editor00 Ratings8.21 Ratings
Page surveys00 Ratings8.21 Ratings
Visitor recordings00 Ratings8.21 Ratings
Preview mode00 Ratings8.21 Ratings
Test duration calculator00 Ratings8.21 Ratings
Experiment scheduler00 Ratings8.21 Ratings
Experiment workflow and approval00 Ratings8.21 Ratings
Dynamic experiment activation00 Ratings8.21 Ratings
Client-side tests00 Ratings9.11 Ratings
Server-side tests00 Ratings8.21 Ratings
Mutually exclusive tests00 Ratings8.21 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Contentsquare
-
Ratings
Webtrends Optimize
8.2
1 Ratings
8% below category average
Standard visitor segmentation00 Ratings9.11 Ratings
Behavioral visitor segmentation00 Ratings8.21 Ratings
Traffic allocation control00 Ratings7.31 Ratings
Website personalization00 Ratings8.21 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Contentsquare
-
Ratings
Webtrends Optimize
8.1
1 Ratings
5% below category average
Click analytics00 Ratings9.11 Ratings
Scroll maps00 Ratings7.31 Ratings
Form fill analysis00 Ratings7.31 Ratings
Conversion tracking00 Ratings8.21 Ratings
Goal tracking00 Ratings8.21 Ratings
Test reporting00 Ratings8.21 Ratings
Results segmentation00 Ratings8.21 Ratings
CSV export00 Ratings8.21 Ratings
Experiments results dashboard00 Ratings8.21 Ratings
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ContentsquareWebtrends Optimize
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Quantum Metric
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Dynamic Yield
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Score 9.5 out of 10
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User Ratings
ContentsquareWebtrends Optimize
Likelihood to Recommend
9.0
(13 ratings)
7.4
(17 ratings)
Likelihood to Renew
7.5
(11 ratings)
5.3
(5 ratings)
Usability
7.0
(1 ratings)
7.0
(2 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
6.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
ContentsquareWebtrends Optimize
Likelihood to Recommend
Contentsquare
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
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Webtrends Optimize
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
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Pros
Contentsquare
  • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
  • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
  • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
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Webtrends Optimize
  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
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Cons
Contentsquare
  • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
  • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
  • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
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Webtrends Optimize
  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
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Likelihood to Renew
Contentsquare
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
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Webtrends Optimize
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
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Usability
Contentsquare
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
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Webtrends Optimize
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
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Reliability and Availability
Contentsquare
No answers on this topic
Webtrends Optimize
zero complaints. I'm not aware of it ever failing.
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Performance
Contentsquare
No answers on this topic
Webtrends Optimize
Zero complaints. It seemed to do its job quickly and accurately.
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Support Rating
Contentsquare
No answers on this topic
Webtrends Optimize
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
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Online Training
Contentsquare
No answers on this topic
Webtrends Optimize
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
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Implementation Rating
Contentsquare
No answers on this topic
Webtrends Optimize
Implementation was pretty straightforward
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Alternatives Considered
Contentsquare
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
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Webtrends Optimize
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
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Return on Investment
Contentsquare
  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
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Webtrends Optimize
  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
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ScreenShots

Webtrends Optimize Screenshots

Screenshot of Reporting dashboard - default viewScreenshot of Specific experiment report - top level overviewScreenshot of Drag & drop segmentation moduleScreenshot of Point & click WYSIWYG Visual EditorScreenshot of Reporting dashboard - specific test or target overviewScreenshot of Reporting dashboard - specific test or target throttle settings