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Winmo is a versatile prospecting tool that has proven valuable for salespeople in various industries. With Winmo, sales reps can easily …
Overview
What is Winmo?
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations, industry news, research on CMO arrivals and departures, and enhanced integrations to provide…
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Popular Features
- Load time/data access (22)9.191%
- Company information (22)8.484%
- Contact information (22)8.282%
- Identification of new leads (22)7.575%
Pricing
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What is Winmo?
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.winmo.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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- Competitors
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- FAQs
What is Winmo?
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations, industry news, research on CMO arrivals and departures, and enhanced integrations to provide an all-in-one prospecting solution. According to the vendor, its intuitive user interface empowers users to pinpoint opportunities with advanced filters, uncover key decision-makers, and build customized prospect lists. The vendor’s value proposition is that Winmo enables sales and new business professionals to win more business with national brands and agencies.
Winmo Features
Prospecting Features
- Supported: Advanced search
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: LinkedIn integration
- Supported: Data.com integration
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Lead qualification process
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
Winmo Screenshots
Winmo Integrations
Winmo Competitors
Winmo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States, Canada, United Kingdom |
| Supported Languages | English |
Frequently Asked Questions
Data.com (discontinued), Demandbase Sales Intelligence, and MediaRadar are common alternatives for Winmo.
Reviewers rate Load time/data access highest, with a score of 9.1.
The most common users of Winmo are from Mid-sized Companies (51-1,000 employees).
Winmo Customer Size Distribution
| Consumers | 5% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 35% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Winmo is a versatile prospecting tool that has proven valuable for salespeople in various industries. With Winmo, sales reps can easily find the main point of contact with purchasing power, addressing the problem of not knowing who exactly to reach out to. This database and business intelligence tool is widely used by Sales Directors to quickly build targeted prospecting lists of decision-makers, saving them time and effort. The ease of use of Winmo allows sales reps to focus more on prospecting instead of spending excessive time researching. Additionally, Winmo provides users with useful information and keeps them updated with accurate data, enhancing their prospecting efforts.
One key use case of Winmo is its role in assisting businesses in finding new clients and gaining access to decision-makers. By using Winmo, companies can become aware of opportunities for new business and acquire contact information for key decision-makers. The tool's comprehensive database and research capabilities enable users to gather insightful details on companies, such as future advertising campaigns, advertiser and agency contacts, as well as spending history. This valuable information helps businesses formulate targeted marketing strategies and establish meaningful connections with potential clients.
Another significant use case of Winmo is its integration with other software tools, such as CRM systems like SharpSpring CRM. This seamless integration allows for efficient prospecting and enhanced sales efforts. Business development teams can utilize Winmo to identify the correct individuals to connect with at target companies, streamlining their outreach process. Moreover, Winmo's ability to segment ideal customers and provide high-quality customer lists supports businesses in finding potential customers and achieving higher sales growth.
Furthermore, Winmo serves as a valuable research tool for understanding the advertising and marketing landscape. Users can gain insights into prospects and competitors through industry research conducted within the platform. The daily newsletter alerts users to potential prospects, ensuring they are always up-to-date in their business development efforts. This comprehensive information resource aids in identifying new prospects while keeping a close eye on industry trends and developments.
Overall, Winmo proves to be an integral part of the prospecting, business development, and marketing processes. Its robust database, accurate information, and user-friendly interface empower sales teams to connect with decision-makers effectively and drive incremental revenue. Whether it's finding new clients, staying informed on industry changes, or conducting in-depth research, Winmo has become a trusted tool for businesses across various sectors.
Intuitive User Interface: Reviewers have found the user interface of the platform intuitive and easy to navigate. Several users have mentioned that they appreciate how effortless it is to find the desired information using the search feature.
Filter Feature: Many reviewers have praised the filter feature of the platform, which allows them to search for brands based on social demographic, media spend, location, or industry. This feature has been particularly useful for users in narrowing down their search and finding relevant brands.
Clear Organization of Brand Contacts: The organization of brand contacts within the platform has received positive feedback from multiple reviewers. Users appreciate how it provides a clear view of each brand along with its corresponding company and coordinating contacts. The names, emails, and other contact information are listed in a way that is very easy to view and access.
Limited Data Accuracy: Some users have experienced inconsistencies in the accuracy of contact information within Winmo's database, with certain employees no longer being at organizations but their profiles not being updated. This issue has been mentioned by several reviewers and can impact the reliability of the data.
Lack of Competitive Pricing: The pricing of Winmo is considered to be not competitive enough by some users. This sentiment has been expressed by a number of reviewers, indicating that there may be more affordable alternatives available in the market.
Focus on Marketing Teams: Several users feel that Winmo's database has a heavy focus on marketing teams and lacks sufficient information on lesser-known brands. This limitation has been mentioned by multiple reviewers, suggesting a desire for more comprehensive coverage across various industries.
Users recommend using Winmo for ad/media sales roles, business development directors and managers in the ad and media agency environment. They suggest that Winmo should improve staying on top of who is associated with which accounts/agencies and provide demos. Additionally, users highly recommend taking the training webinar for Winmo.
Other common recommendations include using Winmo for managing marketing contacts, advertisers, media campaigns, and keeping up with the digital marketing space. Users believe Winmo is the most up-to-date resource for salespeople and a great tool, although not perfect. They think Winmo is worth the investment and is less expensive than other similar tools.
Users also recommend using Winmo daily as a must-have tool for prospecting new clients and finding contacts at agencies. They suggest double-checking updated contact information on LinkedIn and starting research, outreach, or planning with Winmo. Users believe Winmo is a great portal for client information in the advertising sector and a great resource for relevant news and contacts.
Overall, users recommend using Winmo to find the right connections at big agencies and clients. They suggest reaching out to Winmo's customer service and taking advantage of free training. Users highly suggest knowing the company and job titles when using Winmo, as well as using filters to save time. They think Winmo is a great tool for prospecting, research, leads, getting names and emails.
Finally, users believe there is no better lead provider than Winmo. They think it provides timely and detailed inside information that is helpful for sales. Users recommend it for business development and growth professionals to find multiple verified prospects and stay up-to-date with industry news. They also suggest using Winmo as an industry publication for research and insights.
In summary, common recommendations from users include using Winmo for specific roles in the ad/media industry, improving account/agency associations and providing demos, taking training webinars, managing marketing contacts and campaigns, utilizing its up-to-date resources, daily use for prospecting and finding contacts, double-checking contact information on LinkedIn, taking advantage of free training and customer service, using filters to save time, and using it for prospecting, research, leads, and industry insights.
Reviews
(1-8 of 8)Companies can't remove reviews or game the system. Here's why
December 29, 2021
Greta tool for sole proprietors!
As a sole proprietor, I lean on a lot of software and data-driven solutions to help me manage my business, current clients and reach out to new prospects. Winmo has been a great tool to help me stay organized, commit to regular outreach, and take a lot of the work off of my shoulders as a small business owner.
- Prospect Outreach
- Organization
- Lead Generation
- Could be easier to use on mobile
- Pricing
- Learning curve is a bit steep
December 29, 2021
The best program you can get for your sales team!
Winmo is one of the best programs on the market for people looking to find companies and/or employees Including their contact information. Besides that info, there is a lot of company data that can be useful as well within the searches. I have tried other companies/programs but Winmo surpasses most others
- Search by company departments
- Easily export contacts
- Data rich
- Try and keep a more refreshed list of when employees leave the position that’s in Winmo
December 28, 2021
Great prospect research!
I use Winmo to do research on prospects and competitors in the advertising and marketing world. I also enjoy the daily newsletter that alerts me to possible prospects.
- Prospect Research
- Lead Generation Curation
- Networking
- Timeliness
October 30, 2019
Winmo is a great prospecting tool!
Winmo is used across the entire sales department at my company. It's used as a prospecting tool, in order to find the main point of contract with purchasing power. It addresses the problem of not knowing who the exact person is, and/or the agency relationship that the client has, which will point the salesperson in the right direction to facilitate the sale.
- Provides the agency/client relationship, including which aspects of the budget (digital, OOH, print) that each agency controls.
- Shows what the advertising budget for each client is, broken across media format and which quarter the spend occurred in.
- Provides key updates for clients, including imminent campaigns and key account changes.
- Winmo could provide some prospecting triggers, including email notifications when accounts you follow experience contact turnover, new agencies, etc.
- Winmo could provide some "related companies," based on companies of interest to allow for categorical prospecting.
- A functionality that would be great would be the ability to export contact info directly to Salesforce
October 30, 2019
Win more with Winmo
I work for a media company, and the entire sales department uses Winmo. There are a few different use cases when it comes to Winmo functionality at my company:
- Winmo Edge - used to understand upcoming campaigns and personnel changes at large companies.
- Understanding agency/client relationships and updates to those relationships.
- Finding the correct contacts at target client and agency accounts.
- Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
- Correct contact information at the agency and client level, often with email and phone numbers.
- Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.
- Lack of depth among small and medium-sized accounts. Less value for local/regional sellers because most accounts are national brands.
- Not an exhaustive list of agency/client contacts on any given account. They do a good job of including C-Level and VP level but do not often include mid-level influencers and buyers.
Winmo was used by our business development team within the organization. Winmo was used as a lead information resource helping us to determine the correct people to reach out to at our target companies that we go after. We also leveraged Winmo for the daily insights feature and the Public RFPs search tool. When using Winmo, we specifically integrated it with SharpSpring CRM.
- Winmo provides up-to-date information on company executives leaving and joining Fortune 500 organizations.
- Winmo is updated by a team of humans that are accurately depicting insights based on the organizations that Winmo highlights in the daily recaps/insights section of the portal. This means the insights are more accurate and kept up-to-date compared to other data intelligence platforms.
- Winmo breaks down the media/ad spend for most companies, as well as information on company revenue and size. This is particularly helpful when evaluating whether a company falls into our ideal prospect profile.
- Winmo's contact information is not always accurate.
- There are a limited amount of verified contacts per company.
- Winmo is a great resource for traditional ad agencies, with most of the daily insights be catered towards opportunities to become an AOR for a big consumer brand. For digital-specific agencies like our company, this is less helpful.
September 08, 2017
Won't win more with Winmo
Winmo is leveraged by the Business Development team at the agency I work for. It equips the business development team with key information including company headquarters and locations, agency and media relationships, lead contact information and a daily report with sales insights on specific companies. Winmo also allows the Business Development team to submit research requests for specific information that is not already provided on the platform.
- Easy to use interface and search feature.
- Winmo Talk community promotes engagement between users, allowing another source for information.
- Accurate contact information.
- Insights are often public information.
- Some companies lack contact details or don't provide contact details for key decision makers.
December 28, 2015
WInmo business!
I successfully use Winmo in ordert to drive revenue. It's critical to connect with decision making clients. Winmo allows our team seamless access to a well informed up-to date database. Winmo gave our team direct access to the main decision makers which in turn drove incremental revenue in 2015.
I highly recommend Winmo.
I highly recommend Winmo.
- Lead generation
- Client access
- Agency Access
- Contact details
- Correct titles
- Updated contact details
- Match contacts to their accounts