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Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
Starting at $25 per month
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What is Wistia?
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…
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Pricing
Free Account
$0
Cloud
Pro Plan
$99.00
Cloud
per month
Advanced Plan
$399.00
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $25 per month
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Wistia?
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.
Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.
Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.
Wistia Features
- Supported: Customizable Player
- Supported: Calls to Action and Email Collectors
- Supported: Video Heatmaps and Viewing Trends
- Supported: Engagement Graphs
- Supported: Integrations with Other Software and Services
- Supported: Wistia Channels
- Supported: Channel subscribers and email notifications to subscribers
- Supported: Facebook Custom Audiences integration
- Supported: A/B testing
Wistia Screenshots
Wistia Video
What is Wistia?
Wistia Integrations
Wistia Competitors
Wistia Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Frequently Asked Questions
Wistia starts at $25.
Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.
The most common users of Wistia are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.
Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.
Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.
Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.
Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.
Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.
High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.
Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.
Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.
Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.
Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.
In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.
Attribute Ratings
Reviews
(51-71 of 71)Companies can't remove reviews or game the system. Here's why
August 12, 2016
Lifestyle videos are the future, Wistia has the answers!
Score 10 out of 10
Vetted Review
Verified User
Dealing with brand manufacturers from all over the world, we receive product videos in numerous file formats - Wistia simplifies the task of centralising our video library, and providing usable video assets for marketing purposes for our websites, and for our customer's websites, all with live data and analytics.
- You can upload all video file formats to Wistia, which really helps simplify reusing content.
- One central control panel, that can be quickly and easily customised for individual projects - perfect for multi-site e-commerce companies.
- We use the analytics within Wista to judge the success of a video's styling. The bigger the stats, the more we follow that theme.
- We've not really used the Call To Action options yet as they seem a little limited; more functionality here would be good.
August 12, 2016
Winsome Wistia
Score 10 out of 10
Vetted Review
Verified User
Right now I store my videos there and I also run online classes by embedding my Wistia videos in my website where my students can download them. I love that Wistia allows me to have the video come to the fore while the rest of the screen goes dark and I also love that I am able to use the turnstile if I want.
The problem that it solves for me is that that I can have private videos there that I only let paying people see.
The problem that it solves for me is that that I can have private videos there that I only let paying people see.
- It's so easy to use and that is important to me--I'm not techy and I need stuff that I can learn fast.
- It's got great bells and whistles. The videos look so professional--it's easy to put on a thumbnail and to make the player do what you want.
- Turnstile is great for capturing email addresses.
- I haven't really used it enough to have any complaints. I'm not techy, as I already said, so I don't know what Wistia could do better. They are thoroughly likable people. Customer service is good. They've got some great energy going, a good blog, and a product that does everything I've asked it to do. Now, I'm not doing a lot with it so I haven't been too demanding. Others may be able to answer better and tell what the cons are.
Score 10 out of 10
Vetted Review
Verified User
We use Wistia to host all of our videos across our entire company.
- Ease of use.
- Marketing tools (lead capture, CTA buttons, etc.).
- Great instructional videos.
- No cons. I love Wistia.
August 12, 2016
Easy to use, reliable service and great features
Score 10 out of 10
Vetted Review
Verified User
I'm using Wistia to launch digital products like e-courses and programs, when I send heavy traffic to video presentations. Wistia is a great video hosting for heavy traffic, like product launches and campaigns. Previously, I tried use YouTube but I saw some visitors clicking in the YouTube logo and leaving my site. With Wistia I know that my visitor will stay in my site and watch my entire videos with no distractions.
- Very easy to use. I don't waste my time trying to figure out how to do it.
- The Wistia stats let me know accurate statistics about my visitor engagement.
- Wistia videos were able to play effectively across all devices and browsers.
- For certain type of situations like a limited timed offer I would like to able to set up some "video speed control" on the video player.
August 12, 2016
WISTIA means Leads and Leads mean Revenue :)
Score 10 out of 10
Vetted Review
Verified User
We use Wistia for a specific and narrow purpose; to turn our video viewers into subscribers. We use it across our entire organization to generate leads from the (fairly expensive) videos we create. Before Wistia we fumbled with a number of quasi solutions, none effective and we were basically showing the video and hoping the viewers would A) like to subscribe B) remember to subscribe and C) figure how to subscribe. We missed out on thousands of leads.
- Wistia allows us to time our 'ask' for a subscription to the precise second in the video where we are most likely to turn a suspect into a prospect and create a lead.
- Wistia gives a great customer or consumer experience - it's a natural fit with the flow of the video - or a natural pause in the flow :).
- The simplicity of the interface has saved countless hours of staff training and frustration.
- Because my use case is so specific and my needs are so well met, I don't have any brilliant suggestions on improvement - it works!
Score 10 out of 10
Vetted Review
Verified User
Our company uses Wistia to host our support and tutorial videos that our users access when learning to use our web platform.
- The video hosting and playback provides a very solid experience for our clients.
- I really like the viewer stats for projects and individual videos. It's allowed us to see just how effective, or ineffective, our videos have been.
- In the few instances where we've run into issues with videos not loading, etc., Wistia's customer support has always been extremely quick to reply and a helpful in solving the issue.
- I really like the ability to add links to the videos during playback, but it would be nice to be able to customize them more (color, font, location, etc.)
- There have been times we've run into issues with embedding a video in our support portal and having the video not display properly based on some minor changes to how Wistia embeds the video.
- The stats are great, but it would be nice if it was a bit easier to find stats for specific videos or small groups of videos instead of projects.
Score 10 out of 10
Vetted Review
Verified User
We use Wistia in marketing efforts geared towards attracting new clients and our servicing efforts focused on helping current clients understand our product better. We wanted a private video hosting platform that gave us the tools to make our videos convert better - Wistia is exactly that. Not only have their analytics helped us improve how we make video; their learning center is THE BOMB. No one in our organization is a video professional, but every day we feel more empowered and excited to make a video. In a nutshell, our video usage has skyrocketed, our prospects are impressed and our current clients are more connected and much more involved with our product. Thanks, Wistia! You guys rock!
- Incredibly user-friendly interface
- Constantly improving everything (even all the little details)
- Super valuable content in the learning center
- Integration with Active Campaign!
May 19, 2016
Wistia is easy to use and affordable
I worked at a company that needed a place to host their training videos. We were experiencing some issues with the previous host. I researched and found Wistia. I made sure that most users would be able to use the site at their place of employment (was the least site that was blocked by a filter). I found Wistia and we did a trial run. Once we decided that it was the best option for us, it was my responsibility to move the 1100 videos to Wistia. The upload process was a breeze. They provided simple step by step instructions on customizing and personalizing the videos for our branding. It is still used in that company today and the videos are hi-def.
- Inexperienced people can use the site.
- Easily walks through customizing videos.
- Can give limited access to co-workers.
- Great analytics information.
- The cost factor for space was unbeatable.
- Accessing the analytics on the videos is a little tricky.
- To add another user was difficult to find.
- Inability to password protect videos so that the person viewing could purchase the videos.
April 12, 2016
Using Wistia
We use Wistia to embed videos in our website. This way we can see when visitors to our site have viewed the video and how much of the video they watched.
- Heat mapping
- Analytics
- Video Quality on embeds
- Cost is getting a bit high for new users.
February 26, 2016
Wistia is the Bestia!
We use Wistia across our own brand as well as some of our clients. I love how the analytics works on the videos and that you can add in CTAs at the end of the video for higher conversion rates. Wistia is easy to use and really easy to customize each video.
- Customer Service
- Design of the software
- Reporting
- More customizable options
February 15, 2016
Generating leads with Wistia is a breeze
We use Wistia in a variety of purposes from sharing video internally to hosting it for email, social and website embedding. The decision to use Wistia rather than simply posting the video on YouTube was based off of multiple pieces. For instance, our videos on YouTube frequently had suggested videos and ads for competitors that you don't get with Wistia. We are also able to use reporting features and the turnstile helps us collect information from viewers.
- Reporting for who is watching videos, how long and how many videos.
- Collecting information such as name and email through the turnstile.
- An excellent way to organize videos through projects and sections.
- The learning center is an excellent benefit to help increase the quality of your videos.
- The community is full of experts that are happy to help with any questions you may have.
- The support from staff is fantastic.
- The only con would be that the turnstile does not currently have a phone number option to add.
February 12, 2016
You won't be wistful if you choose Wistia
Wistia is used by our Marketing department to host the webinar videos that are provided to our customers and prospects via our website. I don't have any involvement in that aspect of Wistia's usage, so I am unable to comment on the business problem it addresses for Marketing. In the Technical Publications group, we use Wistia to host knowledge transfer and short tutorial videos that we then embed in our online Knowledge Center. Hosting the knowledge transfer videos provides our employees and customers with opportunities to learn more about our software than what they can learn by reading online help topics. The short tutorial videos are for people who learn information better when it is delivered visually with actual software simulation rather than just instructional text.
- Quick and easy upload of videos. This is helpful because I don't have to go through a bunch of technically complicated steps just to get the videos up on Wistia. It saves time and frustration.
- Ability to customize the look and feel of the videos so they present well in our online Knowledge Center. This means we can have a different look for the longer knowledge transfer videos versus the very short tutorial videos, and we get to decide those looks.
- Easy capture of the "embed code." This is helpful in that we don't have to write the embed code ourselves or piece it together from different places. Wistia presents it in one box that is easy to copy and paste into the Knowledge Center. Overall, the process of uploading, customizing, and embedding our videos from Wistia into our Knowledge Center is quick and simple.
- The area for customizing the look and feel of the videos is not as straightforward as some of the other functionality. Adding a wizard-like interface to this would be ideal.
February 10, 2016
Wistia - the ideal video hosting & marketing platform
We use Wistia internally to host all on-demand webinar recordings and any videos that we produce. Since it integrates with HubSpot, it is an extremely valuable tool for us and allows us to learn more about our contacts and further segment them based on their interests and videos of ours that they've watched. We also use it for clients.
- Each video you upload is fully customizable, from the color of the player to which "share" buttons you'd like to include.
- The HubSpot integration is key, and so easy to set up.
- The call-to-action option is great - you can create short copy and a link that appears on the ending frame of your video.
- When we first started using Wistia, it was very affordable, but has gotten much more expensive for the package that includes the integrations.
- It would be nice to see stats on how many people watched on a desktop vs. tablet vs. smartphone.
January 12, 2016
I dare you to try Wistia! You will not be disappointed.
Our company and my consulting [practice] utilize Wistia in a couple of different ways. The company I currently work for uses the online video hosting platform for customer testimonials and product overviews. The marketing department is the main part of the company that uses the hosting platform. We use Wistia to send visual information via email marketing campaigns and product pages on the website. Our target market is largely male. Therefore, visual learning or visual retention of information is huge.
- Excellent playback option.
- Good controls for embedding video on the web and email marketing platforms.
- Solid integration with HubSpot and Salesforce.com.
- Make more learning videos in the "Learning Center" because I really really enjoy learning videos from the professionals.
December 29, 2015
Wistia is a great solution for automated video marketing campaigns
We are using Wisita for hosting our company videos. It provides us with analytics on our videos that we could not get with video services such as YouTube. It also allows for customization and call-to-actions with our videos which is incredibly useful.
- Very easy to use.
- Nice customization capabilities.
- Excellent analytics.
- Marketo integration. It's not as easy as some competitors like Vidyard.
- Missing the ability to block a range of IP addresses. Have to input each individually.
September 30, 2015
Why Wistia Wows
Score 9 out of 10
Vetted Review
Verified User
Wistia is used as the majority video hosting platform for both myself and several clients. Having had experience with multiple video hosting/serving options such as YouTube, Vimeo and Amazon S3, Wistia provided the best cross-platform performance and ease of use, while maintaining cost efficiency.
- Cross-platform compatibility ~ In world that is focusing more on mobile accessibility, Wistia videos were able to play smoothly and effectively across all browsers and operating systems.
- Analytics ~ Wistia keeps adding to their "Stats" section, allowing me and my clients to see levels of engagement (minute by minute) as well as where viewers are coming from geographically. This helps us to decide which videos (or versions of the same video) are most effective.
- Customization ~ I've used the Wistia API to create custom playlists and also to trigger external scripts based on length of time viewing a video. They have many options via their multiple APIs, which (as a developer) is very appealing.
- Responsive support ~ Any time I've ever had to ask a question regarding the use of the system or in the API in particular, the support team was incredibly quick to respond and went out of their way to solve any issues or find an answer for me. The people who work there are passionate about their product and it shows.
- Ease of use with WordPress ~ Wistia has a WordPress plugin plus an easy "oEmbed" embed code that doesn't break in WordPress (as many other embed codes do)
- Works flawlessly with HTTPS ~ Other video platforms fail under https, giving warnings about "insecure content" or completely breaking a site's security.
- Integrated Social Media ~ Add social media sharing tools as well as download links easily.
- Being a video related company, Wistia provides much of their documentation as videos. While videos are engaging and can help with illustrating an issue, sometimes I am looking for a quick answer and would prefer if they had the full text of the video alongside it. This would allow me the option of watching or reading.
- As someone who works with clients who do a lot of online marketing, it would be helpful if Wistia had built-in A/B testing of videos so an outside source wouldn't have to be used for that purpose.
March 18, 2015
Reasons to move your videos to Wistia
Score 10 out of 10
Vetted Review
Verified User
Wistia is being used by my organization to be up to date on the trends in marketing. Video marketing is a great way to engage prospects in a personal and interesting way. In addition to being an emerging trend, it also helps improve SEO and integrates with our marketing automation platform, Pardot. Wistia's extensive analytics allows the marketing team to assess how videos are performing. This helps the team decide which videos to use where and how to improve videos that may not be performing as well as anticipated.
- The community forum on Wistia allows users to post questions, share strategies or even solicit feedback on their videos before publishing them through marketing efforts. This interactive feature is very attractive, especially for new users to bounce ideas off of Wistia employees and longtime users.
- Customer support is always a necessity for learning any new platform. While Wistia is very intuitive and pretty 'fool proof', their customer support is excellent. Questions are answered in a timely and friendly manner, with no question being too minor. Support usually answers the questions clearly and provides blogs or additional articles to further back up their recommendations or answers.
- The ability to integrate with a variety of marketing automation and email newsletter providers, such as Pardot, MailChimp and Constant Contact, is vastly important. To leverage videos across your marketing campaigns, and receive tracking every step of the way, is huge in this day and age. There is also the ability to add a 'turnstile' option to the video, either encouraging or requiring viewers to enter their email address to access the video. If you have a marketing automation tool, you can place the viewer immediately onto a list, potentially into a drip campaign about the materials covered in the video, and so on.
- Exporting CSV files for reporting can be a bit tricky. They occasionally take several minutes to pull and are typically emailed with a prompt to download instead of automatically downloading. I've found pulling reports for shorter, specific time periods can help the wait time.
- The video heat maps can take a bit of time to fully understand. It can be tricky to realize what the different colors indicate across a viewers history, and what that really means for your marketing efforts. Luckily there are blogs to help decipher the heat map and support using the analytics provided.
December 09, 2014
Review of Wistia Video Host
Score 9 out of 10
Vetted Review
Verified User
It is being used across the marketing department to embed video on our sites and blogs. We also use it for review and approval of our internally produced commercials.
- Wistia is reliable.
- Wistia gives us a solid look at viewer engagement, and facilitates embedding CTAs.
- Wistia offered reliable uploading for short video clips
- Wistia offers a flexible API
- Wistia could really use better tools for analyzing analytics like YouTube has.
- Wistia struggles with large file uploads, it sends you to an HTML uploader with no loading bar, and sometimes the FTP upload fails for an hour long video.
- The .csv files do not contain enough information about analytics, we'd like to compare a video's performance this year vs last year, but that is difficult.
November 26, 2014
Seasoned Marketing Executive tells the real deal on Wistia video management platform.
Score 9 out of 10
Vetted Review
Verified User
We use Wistia in marketing to manage our dozens of online videos focusing on educating our B2B customers on how to use our SAAS product.
- Great educational videos on how to use Wistia, great brand Voice, approachable and fun.
- User interface is extremely simple.
- Can't think of any at the moment, maybe more advice about how to produce videos
May 03, 2014
Why Wistia? Because it's awesome.
Score 10 out of 10
Vetted Review
Verified User
Wistia is used across the organization (particularly by the marketing, evangelism, and creative teams) to host both internal and external videos that are then added to our marketing site or to internal presentations. It allows us to keep all of our videos and webinars organized and in one place that's easy for everybody to access.
- Customized embed codes
- Beautiful UI
- Intuitive and easy to use
- Maybe make it a little easier to share videos socially, either through embed codes or just in general.
April 26, 2014
Nice but necessary?
Score 6 out of 10
Vetted Review
Verified User
We use it for both of our companies. We implemented it in our main business website to track potential leads. We also implemented it into our portfolio business website to track the demographic of our viewers. We wanted to find out who looked at our portfolio website and who continued onto our business page. Our final products for clients are video, so Wistia enables us to post our videos on a platform that gives us feedback to improve or continue doing what we do.
- Track specific viewers to approach and turn into leads
- Clean platform that embeds well
- Embeds sometimes don't play well with wordpress themes
- Occasionally have to manually fix embed code to work correctly