Newbies need to try ActiveCampaign as their first email list builder. Veteran communicators should switch to them too!
June 11, 2020

Newbies need to try ActiveCampaign as their first email list builder. Veteran communicators should switch to them too!

Brent Lacey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I'm currently a solo entrepreneur. ActiveCampaign is the primary mode of communication I use with my customers. It allows me to send email blasts, set up autoresponders, and easily segment my list of customers so I can deliver the highest value to the most people. It's an easy-to-use platform that really works effectively.
  • Customer service - the one-on-one personal coaching calls were critical to my early success when I was learning to use it.
  • Ease of use - the system is really simple to use and facilitates easy communication with my customers.
  • Time saver - Being able to easily access prior email campaigns for future communications really helps save time.
  • I wish that the "text to join" function was available at a lower price point.
  • Some people might think it would be good to have an ability to create landing pages within ActiveCampaign, but I personally already use my website for this.
  • When trying to resend a message to people who didn't open it, it would be nice to be able to amend the message, not just the subject line.
  • High rate of conversion from casual readers to subscribers.
  • Easy to segment people so they only get the emails that are relevant to them.
  • Easy to unsubscribe or delete "dead" emails.
I tried ConvertKit once. It was good, but not nearly as many features as ActiveCampaign. Also, ActiveCampaign was being used by my web development team already, so it made sense to work in the same system they were already familiar with. I have been very happy with them, though!
ActiveCampaign does exactly everything that I need it to do. Creating the autoresponders is super simple. I use that feature and the regular email blasts the most. It is definitely worth the investment. My email list is crucial to my communication efforts, and they make it really easy to use.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated