Perfect for small business email marketing
September 05, 2021
Perfect for small business email marketing
Score 10 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
We use ActiveCampaign at my company and at client companies. We use it for newsletters, opt-ins, automation campaigns as well as basic CRM-type functions so we use it in marketing and business development/sales. It helps us connect actions to our marketing avatars and make informed decisions around sales and marketing activities.
- Easy to use interface when building out email automations and campaigns
- Helps track prospect interest in different ways
- Variety of customizations allows for flexibility
- Easy to scan dashboard view
- Some limitations on form design. Could offer more variety
- Automation testing function would be helpful
- Some limitations around reporting. Digging to the individual emails within a campaign then date sorting
- Helped me grow my email list and community by segmenting more effectively and tracking more of the things that impact my goals.
- Built better emails using the available tools and tips which has improved my open rates.
- Built automation that [has] saved time and improved client relationships - customer feedback, birthday greetings, etc.
- Allowed me to integrate with other systems and keep all my emails in one place. Better tracking.
I preferred ActiveCampaign as it gave me the best bang for my buck. At the time, Mailchimp didn't do automation (now they do) but I prefer the interface of AC over them. Keap is a great tool but I find it too pricey for what I currently need. The fact that AC can integrate with so many other platforms (whether directly or thru Zapier) means that I have been able to use it a lot longer than I have with other providers. Constant Contact had limitations around use and had no CRM type component last time I checked. AC seemed to be able to do my emails, list management, CRM, and automation along with lead scoring and pipeline management. It works well for many small businesses looking to start marketing to their email list more effectively. Marketo was simply too big for a small business.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes
ActiveCampaign Feature Ratings
ActiveCampaign Training
ActiveCampaign Support
Pros | Cons |
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Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
I did not but a client of mine did and it was mostly to ensure a specific level of support should they require it. They didn't want to search through documentation in order to fix anything. Whereas I don't mind searching as it makes me better at running it!
I was working out automation and wanted to use radio buttons in a form to trigger a conditional email sequence. They were quick with a solution to help me out - worked great and it would have taken me forever to come to that solution on my own.