ActiveCampaign is a must-have software if you do email marketing. They want you to succeed as much as they want to grow.
Updated November 25, 2021

ActiveCampaign is a must-have software if you do email marketing. They want you to succeed as much as they want to grow.

Luis Alfonzo Camejo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Active Campaign is used to grow the company's email list and stay in contact with the members of our community. It is one of the most important pieces of the puzzle when it comes to building a strong brand and community.

It is simple to use, has GREAT customer service, and they'll go above and beyond to show you how to properly use the tool. In our company, it is the only solution we recommend when it comes to email marketing.
  • Their onboarding process is off the charts! They have a great customer journey that teaches you how to use their product.
  • Incredibly complex, surprisingly simple. Usually, complex software is difficult to use or has a long learning curve. ActiveCampaign is very intuitive and simple to use.
  • They have a great support system. Their customer support is easy to get a hold of and they have plans in place to answer any question you may have.
  • For what we use it it might have a little "too much", but it doesn't really affect our performance. It might just create a temporary distraction.
  • Increased our email database and help us retain them for longer.
  • Provides a lot of data that helps you make the right decision when crafting emails.
ActiveCampaign is more specialized in email marketing and has more powerful features than ClickFunnels.

The strongest point is that even though it is a complex software, it is extremely simple to understand and use. ActiveCampaign does an extremely good job at teaching you how to use their platform and leverage it in your business.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

So far ActiveCampaign is the best email marketing software we have tried.

It has all the solutions that we need and more. Their customer service is ff the charts and will help you quickly with any issues you may have.

Lastly, their education program is great. Thorough resources and opportunities to get on calls with experts that can show you how to properly use and leverage the software to grow your business.

Totally recommend using ActiveCampaign as your email marketing software of choice.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated