ActiveCampaign Review
September 07, 2021

ActiveCampaign Review

Matthew Clark | TrustRadius Reviewer
Score 8 out of 10
Vetted Review

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to automate email marketing across all divisions of our company and also as a simple CRM. It helps us communicate with our database manually with single campaigns and on 'autopilot' once automation is set up.
  • Email Marketing Automation
  • Integration with other tools via API
  • List and contact segmenting
  • Email creation can be glitchy and slow at times
  • CRM could have better 'Task' functionality
  • It's saved me countless hours of manual emailing due to integrating automation campaigns
  • It allows me to keep my contact data all in one place
ActiveCampaign's automation planner was much easier to understand and integrate. I found that email deliverability has been better as well.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

I wasn't involved with the implementation phase

Would you buy ActiveCampaign again?

Yes

It's well suited to small businesses who want a reliable and economic marketing tool to reach their audiences. It integrates really well with other tools via API and webhooks which makes it even more attractive.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
7
Triggered drip sequences
9
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
8
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated