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Analyze your companies online presence with Google Analytics
September 11, 2019

Analyze your companies online presence with Google Analytics

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is being used by the marketing department and shared with the owners of the company. We use Google Analytics to determine what our presence is online, how people are finding us and what they are looking for in our services.
  • We like the snapshot of how many customers called us.
  • We like and look at how many asked for directions to get to us.
  • The analytics tell us exactly how many visited our website. We use this information to make enhancements on the web materials.
  • The insights are probably what we use most to understand exactly what our customers are searching for when looking for us.
  • The reviews are nice to see, but when a client posts an inappropriate review it is very difficult to have it removed if you can even remove it at all. This area could use some improvement.
  • We would like to see what search engine or browser they are using. If this were possible, we could enhance our web capabilities.
  • If we could have more information like where they are searching for us, this would be beneficial to understand our reach.
  • We have not been able to see a great return on the use of the Google Analytics. We primarily use it to improve our communications.
  • Most of our customers come to us by word of mouth. Google Analytics does not provide that grass roots approach.
If we were to directly survey or evaluate a customer, I think we would use Qualtrics as it really finds out the customer interests. I find with Google Analytics, this is used JUST for web searches and anything that is conducted online. We would really like to see more detailed information from Google.
We have not used the Google Analytics support services. If we were, I would have one simple question to ask and that is how do we connect our Google Analytics account to a digital marketing service? A company we work with has been trying to do this for years and we have simply given up.

Do you think Google Analytics delivers good value for the price?

Not sure

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

No

Would you buy Google Analytics again?

No

We really like a few things that Google Analytics provides us.
1. How customers search for our business: the options include a direct search, discovery search, and brand search. We do a good mix of the first two, but all improve our branding.
2. What kind of queries people use to find us: I am amazed at what they type in and how we come up as a match. This might need a little improvement.
3. Where customers view us, on the web in a search versus a listing on a map: This is ok and could use some work. I particularly like the finding us on a map and giving the exact direction.
4. What actions do potential customers take: Do they call? Do they ask for directions? Or do they visit the website? We seem to have a good mix here too.