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Google Analytics Review
September 13, 2019

Google Analytics Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is being used to track visitors and conversions across multiple sites to understand acquisition by channel for optimizing lead generation. It provides a solution in understanding where leads are coming from and the ROI from marketing activity to better optimize the marketing budget for growth.
  • Web tracking and conversions across multiple channels.
  • Out-of-the-box attribution reporting.
  • Individual and device tracking.
  • Integrates well with Data Studio for extended reporting.
  • Limited or costly integration with other Marketing Technology platforms (MAPs, CRMs, etc).
  • Resources to learn, train others can be modernized or organized.
  • Provides historical data and insights so that we can benchmark and improve our web sites.
  • Real time data visualization provides the team the information required to adapt quickly to changes in trends.
  • Provides a much more efficient workflow than aggregating data from several sources.
Industry standard solution that is well-known by most digital marketing professionals which makes it easier for resource modelling and consistent processes.
Fair rating for the free version.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Google Analytics is essential for web sites used to generate traffic and leads, especially with the free version, as there is no excuse not to use it as it provides invaluable information for your online properties. However, for web sites that do not serve such a purpose and are merely there to display information and not generate leads, it would not be necessary.