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Effective for AEs and setting cadence
January 23, 2019

Effective for AEs and setting cadence

Mikolka Morrill | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Groove

Groove is used primarily by our sales organization. It serves as our main way to reach out to prospects as well as set up flows that are independent from our mMarketing team. We have tried using it as a way to keep cadence with prospects as well, but due to the difficulty with the "call" task, we only use it for email cadence.
  • Email cadence
  • Templates for emails
  • Integration with Gmail
  • The "call" task is not great, hard to use
  • More customization on "automatic actions" when people are imported/finish Groove Flows
  • It has improved our ability to connect with prospects and maintain connections
  • It has automated some of our workflow when prospects don't respond
  • It has reduced the time it takes for marketing to pass templates to the sales team
Pardot is more powerful, but is MUCH more complex to learn & is designed for much larger campaigns other than individual AE's creating campaigns.
It's extremely useful for keeping cadence with prospects through the use of "flows". We ended up using Salesforce tasks for reminders for calls because you have to force it to ignore the call if you don't use their callbar. It also isn't great on reminders of when to reach back out to people when outside of flows -- Gmails "snooze" works better in my opinion.