The most efficient way to make your site more efficient
January 15, 2022

The most efficient way to make your site more efficient

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

I use Heap to perform web analytics and define the product roadmap at a small, direct-to-consumer start-up that is built on a Shopify store. We are mainly focused on the acquisition, so I am mainly asking product questions around how our website helps and/or deters sales and how we can fix those features that are not useful with ones that are valuable to our customers. Since our category (baby gear) is a high-consideration, high-intent product category, we know our customers engage with many brands (and many times with each brand!), so Heap's unique ability to track the same user over time is a huge value add for us.
  • Track a user over time.
  • Highlight differences between desktop and mobile behavior.
  • Identify the most common path from point A to point B.
  • Multi-touch attribution modeling.
  • Identifying the referrer for a particular user or session.
  • Registering the full impact of paid ads.
  • Increased conversion rate.
  • Increased revenue growth.
Heap is much better at tracking a single user's entire customer journey than GA. It is also much, much more user-friendly--whereas I was struggling to learn how to use GA, it was quite simple for me to learn Heap.

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I think Heap is a remarkably useful tool for web analytics. It's especially great for testing feature adoption, testing two different features, and learning what the impact of various touchpoints are on your customer's journey. I think it is less well suited for tracking the efficacy of various marketing campaigns.