An Honest Review of Heap Analytics
October 27, 2022

An Honest Review of Heap Analytics

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Heap

We mostly use Heap to analyze top of funnel traffic and how it converts downstream, such as conversion on pages to purchase. We also rely on Heap to provide channel level data for marketing attribution modeling via Heap Connect. Heap is leveraged for creating custom events throughout our website, which is useful for joining to first party customer data.

Pros

  • Easy to use UI for non-technical users
  • Heap Connect is powerful for joining of website and channel data with internal data
  • Heap's Event Visualizer is useful for creating and tracking custom events

Cons

  • Data governance is difficult to manage and enforce in Heap
  • Creating dashboards can be time consuming and requires having several browser tabs open
  • Heap can be prone to data loss, which sometimes makes measurement difficult
Heap is much easier to use versus Google Analytics. Previously, I was using Segment to get channel level data. However, Segment is not a customizable tool to understand top of funnel/web performance in the same way Heap does. Heap Connect is excellent when it comes to creating custom tables.

Do you think Heap delivers good value for the price?

Not sure

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?

Yes

In general, Heap is well suited for users looking to track page and custom events, and for joining such events to first party data. Compared to Google Analytics, the UI is far better and easier to use. It also makes it easy for non-technical users to get insights themselves. Heap is also useful as a way to get data inputs for marketing attribution modeling at the click level (ie, utilizing utm parameters).

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