Item: Hootsuite
Rating: 9
Author: Nicholas Dettmann

Use Cases and Deployment Scope

I utilize Hootsuite as a key program to help me organize my social media posting calendar. It is a very useful tool. One area I'd like to see the address is being able to see insights on things such as hashtag clicks. Otherwise, for those just starting out to use a social media posting/scheduling system, Hootsuite is a good place to start.

Pros and Cons

Ease of scheduling/posting
Offering recommended posting times/dates
Ability to have several accounts.

Insights on hashtag performance

Return on Investment

Not able to answer

Alternatives Considered

I've just started using Sprout Social so it's hard for me to make a comparison. So far both platforms have their advantages and disadvantages in their usage. I'd say right now I'm about to split on using either or. I've used Hootsuite a lot longer so my knowledge and ease of usage are far more comfortable.

Support Rating

I give it a solid rating because of its ease of use and just the overall familiarity I have with the program. I started using it when I was a journalist. Now that I've transitioned careers, I still find it very useful and a part of my daily usage while working.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

Hootsuite is a great management system to do just that, keep things organized and well managed. The layout of the posting/scheduling calendar is relatively easy. For platforms like Pinterest, scheduling for Pinterest is easier, in my opinion, using Hootsuite than it is on the actual platform. I would like the ability to edit photos made a bit easier.

Hootsuite is a great system to use if you're just starting using content management systems.

Software Version

Overall Satisfaction with Hootsuite