Hooked on Hootsuite for Content Marketing Campaigns
Updated August 29, 2023

Hooked on Hootsuite for Content Marketing Campaigns

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

We have multiple client needs and streams to manage. Hootsuite allows a designated number of creators to schedule posts while allowing for drafts to be started and approved. It keeps us organized.
Hootsuite allowed us to manage our posts and have team members approve and contribute content.
  • Provides an at a glance view of streams and latest mentions.
  • Consolidates post schedule in one place.
  • Prompts for linkages to tags.
  • Helps to make quick edits to photos or text easier.
  • Notifications pushed within app
  • Provide trending hashtags; make recommendations for optimal use.
  • Remember most used handles in the user interface.
  • Have a creative space, a white board to pin ideas or develop campaigns.
  • Colour coding or 'client' or content tagging.
  • POSITIVE - Content marketing: fine tuning across platforms
  • POSITIVE - Campaigns: integration and implementation, paid advertising
  • POSITIVE - Campaign analytics: dashboard engagement stats
Interface is intuitive, there is a matching app. Allows mutiple views and users.
By ensuring our messaging is consistent or 'tweaked' by platform.
Improvements to the user interface and responsiveness to user needs. Real-time messaging to alert users of network or functionality issues - I know you have my back. Constantly striving for user feedback to improve the product. You are client-centric.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

It's a convenient way to invite the team to see posts for approval and comments. Posts that are too long or heavy are easily seen in the viewer; allow for on-the-spot edits.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
5
Content planning and scheduling
10
Audience targeting
5
Content optimization
6
Workflow management
10
Automated routing and prioritization
9
Customer interaction histories
4
Bulk actions
2
Lead generation
Not Rated
Content marketing
7
Paid media management
7
Campaigns and promotions
8
Twitter
7
Facebook
7
LinkedIn
Not Rated
Instagram
7
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
6
Role-based user permissions & privileges
6
Mobile access
9

Hootsuite Support

I often consult the How-Tos and or quick tips. I can always pick up a new approach or a faster way to get something done.