Item: HubSpot CRM
Rating: 9
Author: Shantanu Biswas

Use Cases and Deployment Scope

Hubspot is marketing automation at its best along with one of the most credible online learning platforms for various topics related to digital marketing. The ecosystem of on-demand learning is how we got introduced to Hubspot first and still use it for our training purposes. We have learnt CRM from Hubspot and it goes hand in hand with learning the principles which are vital to get the best out of any CRM setup.

Pros and Cons

Marketing automation use cases are extensive and they stay ahead of the rest with innovation
Learning resources are extensive and quite crisp for a working professional
CRM layout is easy to use and makes it easier to train new users to make the most of it
Scaling up is good and their 1-on-1 client onboarding program is really unique

Pricing plans can be added which are based on usage which fall in between the Starter & The Professional Plans
Webite templates are good but not the best in terms of evolving customisable templates. Extending the templates/objects library can help modifications without coding.
Solution ecosystem in terms of features need to be more self sufficient in lower packages as well which can be restrcited by usage count or contacts. This would help a richer experience for small business owners.

Return on Investment

Valuable resources have helped us scale our team in all aspects of online marketing.
Helped us benchmark ourselves with our marketing processes and build our brand as a marketing agency
With extensive use cases and depth of application and integrations, it is definitely the go to CRM, when budget is not a concern or if the client is already on Hubspot.

Usability

They have pioneered simple layout of the screens across Hubspot. The extensive availability of documentation helps with the use cases of how to best use the CRM to get the desired end outcomes. Hubspot CRM has one of the largest number of possible integrations available when compared to other CRM software alternatives which helps the setup without changing too many apps in the existing business apps architecture.

Alternatives Considered

Capsule CRM, Zoho CRM and Oracle CRM

Ease of search on resources and their abundance has helped with smoother adoption of the Hubspot CRM. In the right plan, the features are far more integrated and light weight to setup and execute. When choosing a CRM product is it important to choose one which has the vision to bring innovative changes to it in the coming years.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Google Ads (formerly AdWords), Facebook Business Manager (formerly Pages Manager), Adobe PhotoShop, Dropbox, Google Drive, Google Meet, Zoom, Powtoon, Canva

Likelihood to Recommend

Hubspot CRM is best suited when the CMS is used to build the project's website as well. A package of professional plan is where one gets to benefit from the Hubspot edge that it is so proud of. Medium to large industries find it attractive in this proce point and I would recommend them to test this out while comparing with other alternatives like Salesforce.

Best of cutting-edge features one can get from a CRM, when your budget is not a problem

Overall Satisfaction with HubSpot CRM