Item: HubSpot CRM
Rating: 10
Author: Augusto Joaquín García Muxi

Use Cases and Deployment Scope

I use HubSpot as a CRM for handling all customer interactions for new and existing businesses. We are hard users of tasks, email integration and customized pipelines. Plus, we take advantages of Snippets, Templates and enrolling contacts on email sequences. HS helps us a lot in keeping things organized while making sure we have our sales appropriately forecasted in many Sales scenarios within our organization. We also use it for sharing commercial documents and marketing campaigns.

Pros and Cons

Keeping sales pipielines up to date with a visually attractive interface
Maintaining Sales rep productivity with their many tracking and task tools
User friendly interface with all the information in only one page, easy to navigate as well

Email integration with Gmail does not work 100% in logging customer interactions
Easy task NAVIGATOR freezes sometimes
Round Robin assignment criteria can be improved

Return on Investment

It helped shorter deal cycles by automating and integrating with many other data sources
Helped revenue growth by intelligently advising insights on specific ICPs
Increased sales rep adoption by having a user friendly interfase

Usability

I come from many years of using Salesforce as a CRM, and then change to HubSpot meant less learning curve than expected. It seems much more stable and with better easy to use interfases for navigating through different entities such as leads, deals and companies.

Alternatives Considered

Salesforce Sales Cloud

HubSpot has a much more user-friendly interface. It excels in inbound marketing and integrates well with various tools. HubSpot is great for simplicity and managing different business scenarios from any part of the funnels, including marketing, inbound and outbound.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Airtable, Slack, LinkedIn Sales Navigator

Likelihood to Recommend

HubSpot is a great tool for handling customer relationships in many scenarios. Not only it provides great features to manage different pipelines, it also provides a grreat user-friendly interface to have everything a sales and marketing force. It's AI and automation features help make processes much faster and have an organization data driven with it's many report customization tools and customizable dashboards.

Best CRM for the sales team!

Overall Satisfaction with HubSpot CRM