Powerful + easy to use is what makes Iterable great
May 17, 2023
Powerful + easy to use is what makes Iterable great
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Iterable
My company has a dual-sided marketplace, with very different users with different goals and lifecycles. Iterable allows us to use powerful segmentation and event-based triggers to ensure we are sending the right message at the right time to the right user. It also allows us to easily implement a cross-channel strategy across email, SMS, push, and in-app messages all seamlessly within one workflow.
- Customer service/support
- Continuous new feature releases
- Powerful segmentation capabilities
- Offer more in-app messaging capabilities (without additional cost)
- Some UX improvements/suggestions never get prioritized
- Handlebars can have somewhat of a large learning curve
- Positive: customer support and getting help with tricky technical problems
- Positive: conversion rate
- Negative: high cost
Handlebars logic allows us to serve dynamic content in our messages based on user profile attributes. The segmentation tools also allow us to quickly size audiences and look through event histories of users in our lists. The testing and proofing functionalities also allow us to feel confident in launching our experiments.
Iterable provides multiple ways to gather and store data about our users, whether it's through APIs, webhooks, syncs via other tools, manual uploads, etc. This allows us to have hyper-personalized messages and design our experiments for maximum efficiency. It is easy to look up customers via their email or user ID and get a quick snapshot of what type of user they are via their Iterable profile.
What really impresses me about Iterable is that it has the power of Salesforce Marketing Cloud, and the easy-to-use interface of Braze, but what really sets it apart is its customer support. We have a dedicated team that we can access anytime who is there to advise on campaign strategy, product requests, or super in-the-weed technical questions. I've never used an automation tool that also provided weekly touchpoints with account managers and always-on support like Iterable has offered.
Do you think Iterable delivers good value for the price?
Yes
Are you happy with Iterable's feature set?
Yes
Did Iterable live up to sales and marketing promises?
Yes
Did implementation of Iterable go as expected?
I wasn't involved with the implementation phase
Would you buy Iterable again?
Yes