OK, but should be much better
March 07, 2023

OK, but should be much better

Steve Richard-Preston | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klaviyo for email newsletter marketing and email marketing automation for our Shopify based ecommerce business.

Pros

  • Central place to manage email contacts
  • Create and schedule email newsletters
  • Create segments base on customer activity/behaviour

Cons

  • Email WYSIWYG editor is buggy, even the "new" editor
  • Flow filters are unnecessarily complicated, unintuitive and not user friendly
  • Should be easier to setup rules to remove specific segments of users as "active" in order to keep the subscription level reasonable.
  • Klavio has helped with abandoned cart emails to generate more sales.
  • Klaviyo makes it easy to create and schedule email newsletters that promote the brand.
Integrations were mostly easy to complete.
Segment data has helped us identify at risk segments so that these can be targeted with specific campaigns.
Klaviyo has helped with retention and cross selling.
Klaviyo is better thank Mailchimp but not as good as Drip. We use Klaviyo currently because the decision was made by management to move form Drip to Klaviyo.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

No

Did Klaviyo live up to sales and marketing promises?

No

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

No

The application integration with Shopify is easy to implement and robust. However some core features including how the flow filters work and the email editors are in need of improvement to make them more user friendly. An admin user should not have to read complex help articles to setup up simple flow filters. Klaviyo support is kind of helpful, but typically it requires several back and forth messages to get the help needed to fix issues when things don't work as expected.

Klaviyo Feature Ratings

5.0
WYSIWYG email editor
3
Dynamic content
8
Ability to test dynamic content
4
A/B testing
Not Rated
Mobile optimization
6
Email deliverability reporting
7
List management
2
Triggered drip sequences
Not Rated
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
6.0
Dashboards
6
Standard reports
6
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated

Comments

More Reviews of Klaviyo

  1. Home
  2. Marketing Automation Software
  3. Klaviyo Reviews
  4. User Review of Klaviyo